Characteristics and main tasks of marketing research
Marketing research - the function which links the consumer, customer and public to the marketer through information. Obtaining information on competitors activities, changes in attitudes, behaviour distribution channels - the task of sales manager.
Подобные документы
Definition of marketing, its objectives and model of process. Product, price, promotion, place. Consumer behavior, market research. Segmentation, targeting and positioning. Brands, price strategies, direct mail and email, digital media, social networks.
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