Media is everything, and the reputation and image seems to be nothing without it, media is the most powerful tool of communication
Consider an image as a specific synthetic image created in the media of an image object. The role of media professionals in the image of the political leader and the state. Some aspects of professional activity and methods of work of image-makers.
Подобные документы
Analysis of components of the library's communication and image policy and the determination of methods for optimizing the activities of libraries in social media. Effectiveness of new Internet technologies introduction in work of library institutions.
??????, добавлен 12.04.2023Identifying the features of creating a mascot (brand character). Study of theoretical aspects of brand image formation with the participation of a character. Features and practical experience of using characters. Improving the typology of brand symbols.
??????, добавлен 10.01.2023The aim and purposes of digital marketing. Research of the latest trends in the formation of the brand image, taking into account digital marketing. Justification of approach of using a social network to create and differentiate brands in practice.
??????, добавлен 24.06.2024The impact of brand image on consumer choice of branded products in Nigeria automobile market. A sample of respondents was selected using convenience method in Surulere Local Government on the Mainland of Lagos State. Results of the regression analysis.
??????, добавлен 26.09.2020The main stages in the development of political marketing as theory and practice of modern political process in a democratic society. Use of technology in the practice of political marketing campaign, shaping the image of political leaders and the state.
??????, добавлен 25.11.2016The brand advertising in the mass media. The beliefs of consumers modern way of interactive mass media. Benefits of using trademarks of celebrity brand brands. Celebrity-product endorsement equity. Managerial perspective on celebrity endorsement.
??????, добавлен 12.05.2018Clarifications of the concept and composition of regional marketing, given the requirements for managing the economy of the region, are given, and the role of marketing thinking in shaping the image of the region is shown. Classification of tourism.
??????, добавлен 04.02.2021Symmetry as a way of shaping, creating an image of dynamic visual communications. Consideration of dynamic visual communications as a sphere of interaction between a person and the environment. Rethinking how to design based on the principles of symmetry.
??????, добавлен 25.04.2022Assessment of the process of maintaining the image of an innovative enterprise as a factor of its competitiveness in the face of new challenges and threats. Analysis of the authors ' approaches to evaluating the process of forming and maintaining.
??????, добавлен 13.10.2022The types of communications media: television, radio, newspapers, magazines and internet-based web-sites. The advantages of newspapers over the other major news media television, radio, and newsmagazines. The global information system and newspapers.
???????, добавлен 13.02.2013The main purpose, presented in this article is to investigate and identify the problematic aspects, key features and factors of effective media planning, a conceptual scheme for creating a digital media plan as an important component of digital marketing.
??????, добавлен 04.09.2024??????????? ???????????? ???? ????????????? ??????? – Ambient media (????????????? ?????????? ????? ?????????), ????????? ?? ????? ????????? ???????, ?????, ???????, ???????????. ???????? ???? ? ?????? ????????????? Ambient media, ?? ????????????.
??????, добавлен 17.12.2018??????????? ?????????? ????????????? ?????????? ?-???????? ?? ??: Paid Media, Earned media, Shared Media, Owned Media. ??????? ??????? ???-5 ????????-????????? ????? ?? ???????. ???????????? ? ????? ????? ?????????? ?????, ?? Facebook ?? Instagram.
??????, добавлен 19.12.2023Theoretical basics and delivery methods of online advertising. Use of the Internet to target network subscribers. Placing ads on mobile devices. Send of messages using texts, animation and video clips. Benefits of Email marketing. Designing media tactics.
???????? ??????, добавлен 03.10.2017The scientific article describes 12 key principles of planning advertising activity, which can be used during the preparation of a media strategy and can help solve the task of selecting a media mix and strategic work with various advertising tools.
??????, добавлен 08.01.2024Features of cross-platform content promotion in the media project "New Voice". Methods and strategies that help the project achieve success in media production. Principles of successful implementation of news production in the media hybrid environment.
??????, добавлен 15.09.2024??????? ??????? ?????????? ???????, ????????? ? ????????????? ????????????? ??????????, ? ????? ????????? ??????? ????????? – ambient-media. ??????????? ???????????? ?? ???????????? ambient-media. ?????? ?????????. ??????? ?????????? ??????? ? ??????.
??????, добавлен 30.01.2016?????? ????????????? ???? ??????? ??? ????????????? ??????????. ??????????? ???????? ???????, ??????? ???????? ???????? ???????? ?????????????? ??????????. ???????? ????????? ???????? ? ?????? Ambient media ? ?? ?????????????? ? ??????? ??????????.
??????, добавлен 21.12.2018Social media ??? ???????? ?????? ?????????, ????????, ?????? ? ?????????, ??????????? ???????????????? ??????????. ???????? ???????????? ?????? ??????? ????-???????????? ???????? Fortune 500 ?? ???????? ????????? social media ???????????? ??????????.
??????????? ??????, добавлен 21.11.2017Theoretical aspects of customer engagement in the global airline industry through social media. Comparison of Turkish Airlines and other global airline companies on social media. Analysis of posting actions and the content theme of Turkish Airlines.
????????? ??????, добавлен 07.12.2019Peculiarities of the application of social and communication technologies in the organization of an advertising campaign and the formation of information and media culture on the example of the Private University. Traditional and innovative approaches.
??????, добавлен 20.07.2018The use of live fire as tools in the design of visual communications. Consideration of ways to attract the attention by creating shocking images based on the conscious formation of a flame. Creation of burning billboards, color-changing inscriptions.
??????, добавлен 20.09.2024Research on the implantation of integrated marketing communication in the brand building and communication of a higher education institution. The use of artificial intelligence technology to form the image and increase the competitiveness of HEI.
??????, добавлен 02.11.2022Media coverage of traumatic events according to the "do no harm" principle. The high prevalence and profound consequences of trauma, including post-traumatic stress disorder, both among the civilian population and among journalists in conflict zones.
??????, добавлен 20.07.2024Examining the tools and techniques that media organizations use at the present stage to conduct marketing research of the target audience - to find out their needs, interests, expectations and assessments regarding the media products they consume.
??????, добавлен 23.09.2021