The role of psychological knowledge in marketing communications
Highlighting the peculiarities of the implementation of the results of psychological research for the development of marketing. Analysis of the main influence of psychological knowledge on the effectiveness of marketing communications and advertising.
Подобные документы
Study of the key role and importance of the psychological climate in the formation of personality, which affects the trajectory of the educational process. Analysis of cases of coercion in educational institutions, their impact on adolescent psychology.
статья, добавлен 04.09.2024Relevance of theoretical and empirical study of psychological characteristics of student’s perception of their own organizational culture of the university. Strategic goals of functioning and development of state institutions of higher education.
статья, добавлен 01.12.2017The problem of identifying the psychological impact of extremist materials on the youth audience, the causes of influence, the channels for its implementation. Analysis of the dynamics of the emotional state, attitudes and aggression in the interaction.
статья, добавлен 06.02.2019The psychological pecularities of the personal sphere of people with disabling diseases, to characterize the psychological aspect of working with people with disabilities due to a disabling disease. Methodology of I.Yu. Kulagina and L.V. Senkevich
статья, добавлен 16.09.2022The formation of systems of relations between segments of the population - the process that create a new socio-psychological situation of young person's development. The existential experiences psychological peculiarities in the early youth period.
статья, добавлен 18.09.2022The war in Ukraine, which considered a humanitarian catastrophe in Europe, poses a threat to achievement of the Sustainable Development Goals. Restoration of psychological well-being factors - acceptance of uncertainty, frustration tolerance, optimism.
статья, добавлен 12.05.2024Correlation analysis by Spearman's T-criterion according to the results of tests of students of humanitarian and technical specialties. In accordance with the results obtained, all correlations correspond to the logic of psychological processes.
статья, добавлен 25.06.2024A comparative analysis of the features of manifestation of mercy in health care professionals and representatives of other socionomic professions. The psychological content of this phenomenon. The role of empathy in the emergence and development of mercy.
статья, добавлен 16.11.2020Analysis of the results of an empirical study of behavioral activity, affectation and manifestations of youth dominance in a situation of interpersonal interaction. Consideration of psychological features of interpersonal interaction in adolescence.
статья, добавлен 17.02.2022Theoretical and psychological approaches to the substantiation of psychological peculiarities of understanding the image of "I am a professional" as a component of the "I-concept" of the personality of future specialists in socio-occupational professions.
статья, добавлен 09.01.2019Determination of the features of capitalization of psychological resources in the way of psychological and personal resources. Capitalization of resources in the way of psychological resourcefulness, the possibility of self-interpretation, self-change.
статья, добавлен 09.03.2023Analysis of psychological grounding techniques to simplify the process of interaction between teacher and student, increasing his psychological comfort. Review of criteria for psychological health of students in distance (or face-to-face) classes.
статья, добавлен 20.03.2024The psychological features of development of professional competencies of future teachers are revealed in the process of professional training. The tendency of higher educational institutions and the system of vocational education has been revealed.
статья, добавлен 28.12.2017Factors which are related to members' psychological empowerment of community organizations. Identification the factors that advance work to address collective interests. Influence on the psychological empowerment of the factors of the "resources" group.
статья, добавлен 16.02.2018The psychological structure of personality is the subject of postmodern sociocultural analysis. The role of psychoanalytic anthropology in the choice of strategies of the philosophy of culture in the field of the mental structure of the individual.
статья, добавлен 21.02.2022The essence and mechanisms of one of the psychological phenomena - the experience of "deja vu". Hypotheses of the nature of the phenomenon of "deja vu", analysis of their shortcomings. The concept of psychological mechanisms underlying this phen
статья, добавлен 06.02.2019Sense didactics - the sphere of personal senses starting psychological mechanisms of underlying formation and realization of individual talent. The main factors influencing the nature of cognitive and behavioral activity of students in high school.
статья, добавлен 09.02.2019Consideration of the peculiarities of the influence of the environment of the orphanage on the psycho-emotional development of children. Social adaptation as a socio-psychological process. Analysis of institutions for the prevention of child neglect.
статья, добавлен 06.02.2019Background and Early Years of the 52nd Chapter of the American Psychological Association. Evaluation of the contribution of students to the development of the organization. Analysis of global leadership opportunities for work in the field of psychology.
статья, добавлен 15.06.2023The results of the empirical research of personal and social-psychological factors of fighting trim of groups of fast reaction and sub-units of security of composite battalion of control post of incorporated grouping of armies in the Chechen Republic.
статья, добавлен 06.02.2019Analysis of professional development of nurses in the process of professional training. Specifics of the work of specialists with severe somatic patients, ensuring appropriate socio-psychological conditions in the process of their professional training.
статья, добавлен 19.01.2023Review of psychological adaptation of novice teachers. Factors of its formation. Insights into socio-psychological adaptation thanks to clarification of the characteristics of differently adapted teachers. Ways to prevent psychological maladjustment.
статья, добавлен 21.05.2023Essence of intrapersonal conflict, analysis of foreign and domestic literature on this problem. The necessity to develop social psychological training as one of the methods of neutralization of intrapersonal conflict and re-cut of data is substantiated.
статья, добавлен 12.05.2018The article is devoted to the theoretical study of metaphor as a means of influencing personality in psychological science and practice. The works of national and foreign researchers who have studied the phenomenon of metaphor are also analyzed.
статья, добавлен 08.01.2024Analysis of the impact of prisoners' personal characteristics on social, psychological and socio-psychological adaptation in conditions of deprivation of liberty. Factors contributing to the adaptation of prisoners to prisons, approaches to managing.
статья, добавлен 06.03.2018