Mechanism of the industrial enterprises marketing communication synthesized effect formation
Analysis of the laws regulating synthesized marketing communications, principles and functions of marketing communications synthesized effect, suggestes the mechanism formation of marketing communications synthesized effect of industrial enterprise.
Подобные документы
Analysis of the main components of the market of ornamental crops in Ukraine. Increasing exports and expanding the range of products of the country's agro-industrial complex. Development of a marketing model for an agricultural production strategy.
статья, добавлен 29.06.2022Conditions for the active use of a marketing approach in order to solve management and sales tasks and increase competitive advantages. The main approaches to the interpretation of the concept of "marketing". The main elements of the marketing strategy.
статья, добавлен 19.03.2024Marketing for the enterprises of the hotel industry, features of the use concepts. The practical marketing in the hotel industry. The problems that arise during the implementation of the marketing complex, ways of their solution. Efficiency of marketing.
статья, добавлен 07.10.2018Theoretical formulation of the place of the brand among the marketing communications in the tourist business. The experience of the leading destinations and tourism enterprises in the formation of brands. Technology for building the tourist brand.
статья, добавлен 25.08.2016The key principles, functions, systems and methods that allow ensuring market orientation of the production and sales activities of the enterprise, where effective management decisions are based not only on the capabilities of the manufacturer.
статья, добавлен 08.06.2024Anticrisis marketing is a part of the anticrisis management of the enterprise. It should be noted that the choice of a marketing strategy in terms of crisis management depends on countless number of factors of the external and internal environment.
статья, добавлен 14.09.2016Division of consumer groups. Types of segmentation: geographic, demographic, psychographic, behavioural. Principles, methods and criteria of market segmentation. Сharacteristics of marketing tools used in the business, the role of strategic planning.
доклад, добавлен 29.05.2016Assessment of the development of e-commerce at modern stages. The main trends and prospects of the formation of social media marketing. Directions and sequence of stages of improving the effectiveness of marketing in networks. Branding strategies in them.
статья, добавлен 03.07.2023Analysis of the dynamic approach to the formation of marketing strategies to capture regional markets. The development of a two-level dynamic model of regional market of domestic gas meters. The analysis of the ranking of markets as objects of research.
статья, добавлен 28.09.2016The role of marketing research in the field of tourism. Development of an adequate marketing strategy for a tourism enterprise in the context of COVID-19. Market transformation in a pandemic. Carrying out marketing research when reformatting the market.
статья, добавлен 16.11.2022Analysis of marketing strategies that can be used by start-up companies to ensure rapid growth, attract customers and create a brand identity. Development of a multi-criteria model of optimization of marketing strategies. Overview of resource allocation.
статья, добавлен 16.06.2024Analysis of existing systems of intra-organizational marketing of higher education organizations in Krasnodar. Defining the General features of structural marketing systems for state, municipal and private universities in the Russian Federation.
статья, добавлен 24.05.2020Factors that affect customers of choosing addictive products. Dissection received performance on people’s attitude of being targeted. Marketing of electronic cigarettes. Development of recommendations for improving marketing strategy in the future.
дипломная работа, добавлен 07.12.2019The problem of the green marketing. Higher production costs of green products. Energy saving fuel is still a difficult problem. A marketing strategy of the public green car. Green marketing development status and domestic green marketing development way.
реферат, добавлен 25.02.2016Formation a marketing strategy to expand of business and increase sales in the international market. Assessment of globalization risks for national economies. The role of cultural, political and religious features of countries in successful competition.
статья, добавлен 15.04.2024Modern marketing concept. Using market research as an action tool. Consumer behavior in marketing. The concept of product. Product’s time of life. Marketing price, package, brand. Objectives and strategies of advertising. Getting outstanding advertising.
учебное пособие, добавлен 24.12.2013The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products. An analysis of the previous studies labor market. Potential obstacles to implementation of the developed strategy.
статья, добавлен 24.02.2016Researches regarding the purchase behavior and consumer demand for various products across national boundaries. The elaboration of the marketing mix for targeted country. Factors that progressively drive international trade and marketing efforts.
статья, добавлен 21.10.2019Use of social marketing tools by local self-government bodies. Aspects of the use of marketing in public administration. The role of territorial marketing in ensuring the interests of the territory, its functioning as a service of local self-government.
статья, добавлен 13.10.2022Marketing channels and omni-channel marketing analytics. Segmentation of users based on contest status. Development of recommendations for marketing strategy in E-mail channel for real company based on CRM data analysis. Identification of the problem.
дипломная работа, добавлен 23.09.2018The main trends in the development of digitalization of the global international economy. Application of artificial intelligence, robotics and virtual technologies. Optimization of marketing approaches, introduction of new forms of business management.
статья, добавлен 24.06.2024The peculiarities of the use of Facebook for marketing purposes by SMEs. Consideration of the basic ways to determine the barriers that prevent SMEs to use Facebook for their own marketing purposes. The essence of the concept of "diversification".
статья, добавлен 24.02.2016The article outlines methodological aspects of the role of digital marketing in the process based on the analysis and systematization of theoretical and practical approaches to a comprehensive assessment of the business marketing activity efficiency.
статья, добавлен 04.12.2023Marketing promotion as a step to popularize companies among the population. Measures aimed at the development of marketing in Azerbaijan. Using the synthesis of national features of the economy and world experience as a requirement of modernity.
статья, добавлен 20.07.2024Marketing trends for companies: development of ways to satisfy customers, formation of their loyalty to the brand, development of competitive strategies. Examples of using the concept of customer orientation in a trade organization with the help of AI.
статья, добавлен 10.10.2024