Elite egality - who are the recipients of texts in automotive brand press
Automotive brand press recipient and reader category, which plays an important role in branding, the process of building and establishing the brand’s image. Suitable formulation of reader address and its impact on increase of the gained clients count.
Подобные документы
Description of the current state of the language of advertising in the Ukrainian media space. Typical mistakes in advertising texts, the reasons for their occurrence, violations of literary norms. The samples to improve the language of advertisers.
??????, добавлен 13.05.2018The use of modern Czech written journalism of language means directly related to conversational, spontaneous and personal communication. Repetition of colloquialisms in journalistic texts. Characteristics of the types of colloquial lexical means.
??????, добавлен 17.08.2021The article analyses the specifics of the formation of the American publishing system in the context of the incipience of national culture and statehood. It highlights the importance of print production as an important component of the overall system.
??????, добавлен 16.04.2023Discursive practices of introducing unconfirmed information in media discourse. Rumors as a basis for fake news, a source of anonymous information. Methods of synthesis, analysis, tools of linguistic stylistic analysis of news texts of fake news.
??????, добавлен 26.10.2022Today, cultural issues should be one of the most popular among the viewers of the Ukrainian channels, because such programs affect the level of their education and culture in general. Cultural and entertainment programs an important niche on television.
??????, добавлен 17.07.2022Study of imagery and diversity as communicative features of media text. Review of communicative signs as characteristics of language. Language evaluation criteria based on the example of media texts of various topics in printed and online publications.
??????, добавлен 25.11.2023The use of media for the consolidation of Ukrainians in wartime conditions. Analysis of the impact of social communications on public opinion in Ukraine. Consideration and classification of blogs as essential sources of information and manipulation.
??????, добавлен 20.07.2024The need to predict the impact of their extensive use on society makes this issue relevant. The purpose of the article is to identify the main factors influencing the cognitive technologies in the field of mass media and the effectiveness of their use.
??????, добавлен 05.09.2023Metaphorical analysis of the concept of "Crimea" in the Russian-language texts of the Ukrainian media discourse of the online publication "Ukrainian Pravda" 2014-2020. Repeated images of the annexed Crimea in the early stages of the Russian-Ukrainian war.
??????, добавлен 20.03.2024Description of the impact of mass digitalization, the COVID-19 pandemic on the distribution of audio publishing and on reducing the frequency of purchases of printed books. Identifying the benefits of free audiobooks, interacting with unlicensed content.
??????, добавлен 10.05.2023Analysis of the impact of nominations in the media discourse on coronavirus on the public consciousness of Europe and Asia. Consideration of linguistic universals in the transmission of psychoemotional moods in a stressful situation in a pandemic.
??????, добавлен 17.04.2022The study of popular global news telegram-channels (New York Times, BBC News, The Guardian), their impact on society. The advantages and disadvantages of this media format. The risks of providing biased and fake information by some Telegram news channels.
??????, добавлен 26.02.2024The article is devoted to the study of popular global news telegram-channels, their impact on society, and the identification of advantages and disadvantages of this media format. The article examines prominent news channels such as The New York Times.
??????, добавлен 21.07.2024Using social media online. The impact of changes in information search methods on the work of journalists and the publication of news in social networks. Changes taking place on the journalistic front regarding the publication of information and news.
??????, добавлен 20.03.2024The main factors of the impact of cognitive technologies implemented in the field of mass media, as well as the evaluation of the effectiveness of their use. Their integration into the professional spheres of mass media as a powerful business tool.
??????, добавлен 27.02.2023The media impact on the audience can vary in strength and effect, cases it is very relative. The likely effects of media influence on the opinions, preferences of the audience. Factors influencing different people's perception of the same media message.
??????, добавлен 17.04.2024Identification of examples of desirable and undesirable behaviour set from the top by the party ideologists. The role of satire in TV. Using of body language, images, symbols, hints and suggestions in order to manipulate messages and to arouse emotions.
??????, добавлен 17.06.2020Research of M. Hrushevsky's main views on the process of book development in Ukraine. Characteristics of the positive influence of the clergy, monasteries, princes on the formation of book production in Kievan Rus and its distribution in the regions.
??????, добавлен 06.06.2022Analysis of the creation process of dynamic compositions using words and visual aids, the artistic journalistic description of the mental state, and the transmission of information on pure television. Research of the practice of television shows.
??????, добавлен 05.02.2021Headline is the main position of the text. The textual components, theoretical types, functions and ways of expression. Researching on topics such as headline selection skills, title language, and style. Determining the content of the mediatext.
??????, добавлен 19.02.2021The essence and purpose of the media and their role and importance in modern society. The main sources of media: Internet, television. Factors affecting the perception of the world with information. Inuse social networks for the benefit of society.
???????????, добавлен 04.04.2016Convergence is the process where several media channels come together to operate in synergy and harmony, being able to report more information. Media companies pursue audiences by greater benefit from marketing and advertising through cross-selling.
???????, добавлен 18.12.2012The role of mass media in modern life. Pros and cons of television. A main ways to provide information and display the news of dramatic events, natural disasters, plane crash, murders and world wars. Interesting facts about the history of television.
???????, добавлен 10.03.2015Examine and understand the dynamics of cancel culture by analyzing the controversy surrounding J.K. Rowling. Explores the reasons behind the controversy, the reactions of different groups of people and the impact of cancel culture on public opinion.
??????, добавлен 29.09.2023Specifics of the phenomenon of fosilization that occurs in the process of mastering a second language by adult speakers. The danger of unnoticed or unconscious phonetic, grammatical, lexical, stylistic, and discursive errors that lead to intermissions.
??????, добавлен 21.12.2021