Corpus of perfume and cosmetic goods names and its parameters
Study of the perfumery-cosmetic nominative register embodied in the naming corpus. Multistructural specificity reflected in the combination of A-brand (manufacturer), B-basic (individual), C-generic (commodity), D-functional-descriptive integrants.
Подобные документы
Native advertising - the way to pay attention to the particular brand in the context of the site and user interests. Influencers - one of the main instruments for pushing brands to change their assumptions about how to engage the target audience.
????????? ??????, добавлен 24.08.2020Generalization of approaches regarding the categorization of innovative marketing communications, which are used within the framework of the development of trends in the promotion of goods (services). Perspectives of innovative marketing communications.
??????, добавлен 03.04.2023The history of the establishment of McDonald's. Market share of McDonald is 27 percent in US market. The unique business model — the excellent suppliers and employees — is the reason McDonald’s is the world’s largest quick-service restaurant brand.
???????????, добавлен 12.12.2014Ukrainian legislation and consumer rights protection system for purchasing goods in online stores. International legislative regulation of consumer rights protection when purchasing goods in online stores. Improving consumer literacy of citizens.
??????, добавлен 07.09.2021The industry of production of goods of daily demand as a basic for the existence of society is an industry that has felt the impact of the corona crisis and needs rapid adaptation. Status and trends of the impact of COVID-19 on China's services sector.
??????, добавлен 09.08.2022To reveal correlations between brand influence on children audience and parental attitude to the brand. Patterns of advertising interactions with children. Ethical aspects of marketing communications with children. The effect of advertising on parents.
????????? ??????, добавлен 01.12.2019The processes of marketing communications in the context of informatization and digitalization of society. The problem of oversaturation of information platforms with content is considered. As a solution, it was proposed to use influencer marketing tools.
??????, добавлен 02.11.2022Research of the application of the Lovemark concept in modern business. Analysis of the impact of a marketing strategy on customer loyalty and emotional engagement. Shaping the tastes and behaviors of target customers, increasing their brand confidence.
??????, добавлен 20.07.2024The mission must be emotional to create a sense of faith in the brand in the target audience and encourage it to decision-making. It is important to correctly use linguistic tools to create certain emotions and reflect sustainable brands’ values.
??????, добавлен 24.05.2023The leading luxury fashion brands in product design and brand communications. The ability of brands to work with digital design in terms of aesthetics and three-dimensional structures due to the development of digital technologies, complex visuals.
??????, добавлен 11.01.2021Brand is the name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Nestle's corporate business principles. History of Ford Motor Company. Products of McDonald's Corporation.
???????, добавлен 27.03.2013The role of tastes and preferences of consumers in the process of determining the demand for goods. Changes in the prices of related products, the use of advertising in stimulating the sale of products. Consumers ' expectations concerning future prices.
??????, добавлен 05.03.2018Modern marketing concept. Using market research as an action tool. Consumer behavior in marketing. The concept of product. Product’s time of life. Marketing price, package, brand. Objectives and strategies of advertising. Getting outstanding advertising.
??????? ???????, добавлен 24.12.2013Identification of the structural-narrative, semiotic, and archetypal properties of the Ukrainian multimodal narrative as a semiotic space of secondary signification and social mythologization. Study of narrative plots and formal-narrative structures.
??????, добавлен 02.10.2024Dynamic model of adverse selection to examine the interactions between new and used goods markets. Predictions of the effects of adverse conditions. Comparison these predictions with this model where brands physically depreciate at different rates.
??????, добавлен 18.01.2014Special events – ??????????? ?? ??????????? ???????? ?????, ????? ? ???????? ? ??????? ??????? (??????????????? ???????????, ???????? ???????). Luxury goods: ????????? PR-????? ??? ???????????. Special Events ??? ??????????? Luxury goods ? ????????.
????????? ??????, добавлен 21.11.2017Familiarity with the impact of the COVID-19 pandemic on the development of the music market. The development of music marketing in the digital age. Consideration of ways to create a recognizable personal brand. Problem analysis promotion records.
????????? ??????, добавлен 13.07.2020The essence of improving the quality of clothing for workers of gas transportation companies by substantiating the design parameters of parts. Recommendations for constructive means of ensuring the dynamic conformity of clothing to human movements.
??????, добавлен 02.05.2022Apple as a manufacturer of personal and tablet computers, music players, phones, software. Apple headquarters in Cupertino. Owners and management. Members of the Board of Directors and Higher staff. Important figures in the history of the company.
???????????, добавлен 05.03.2013Study of the relationship of global marketing and advertising with the cultural characteristics of countries in the economy. Analysis of the approaches of transnational corporations to the formation of strategies. Basic elements of global marketing.
??????, добавлен 01.02.2022The theoretical issues of SWOT-analysis implementation. Its practical use for comparative ecologic and economic evaluation on the example of a large metal manufacturer, JSC "Kazzink" (Ust Kamenogorsk, the Republic of Kazakhstan) to prevent it from crisis.
??????, добавлен 28.09.2016Analysis and determination of the main trends in computer game advertising and its design. Study of functional and visual features of the design of certain types of Internet advertising. Analysis of types of Internet advertising and their graphic design.
??????, добавлен 11.07.2023Justification for the inevitability of price competition in the market today. Alternative approaches to the methods of the struggle for the consumer. Criteria of differentiation of offers and sales. Trends in transformation of marketing techniques.
??????, добавлен 14.09.2016????????????? ??????? ???????????? ????????. ????? ????? ??? ??????, ????????, ?????????? ????????. ?????? ???????? ? ????????????????????? ????????? ????? ? ????????? ?? ?????????? ? ???????????. ????????????? ? ???????????? ??????????? ??????????.
??????????? ??????, добавлен 16.05.2014- 75. The history of the formation of commodity market infrastructure in Ukraine in XVIII-XX centuries
The history of exchange trading. Analyses peculiarities that undergo general economic and historical conditions. Incorporating the Ukraine into the international system. Purchase and sale of sugar and cereals. Reflecting specialization of products.
??????, добавлен 14.08.2016