Global marketing and advertising development based on cultural specificities in the world
Study of the relationship of global marketing and advertising with the cultural characteristics of countries in the economy. Analysis of the approaches of transnational corporations to the formation of strategies. Basic elements of global marketing.
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The selling point is digital services and the buyers are anyone anywhere in the world with a smart device and a payment card with international access. With multiple sales being the main objective of the companies, the subject of this article may attract.
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