Advertising function of headlines in English internet news: a cognitive linguistic perspective
The article studies the linguistic means of English Internet news headlines performing advertising function. Viewing headline as a riveting short-cut to the contents of an article, advertising function lies in attracting attention to the full-text.
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The international exchange of linguistic and cultural achievements is carried out through translation. The translator function to transfer the text to the recipient language. The contribution of special vocabulary to the implementation of this mission.
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