Miles and snow's strategy model in the context of small firms
Problems and difficulties faced by owners of small businesses. Miles & Snow typology of strategies. Empirical applications of Miles & Snow's generic strategies. Research method. Competitive Strategies By Business Sector. Strategy and performance.
Подобные документы
The prospects of development of the focus groups method in the contemporary economy. The theoretical background and features of the this method. The possibility of focus groups method using as a tool of indirect communication.
статья, добавлен 26.08.2016Analysis of promotional marketing criteria in the formation of project teams and resource management. Using the Yule model and creating a brand business modeling canvas. Ensuring effective communication and coordination between project participants.
статья, добавлен 03.02.2024Особенности использования связей с общественностью при взаимодействии хозяйствующих субъектов, критерии его эффективности на примере ООО "Омский партнер". Характеристика сферы "business to business". Нематериальные активы и способы их формирования.
дипломная работа, добавлен 04.09.2014The characteristics of market research services. The features of the demand for spa services. The functional components of the resort enterprises and features of organization of spa business. Government regulation of resorts, tourism and distributors.
статья, добавлен 25.11.2016The use of marketing relations in tourism companies. The analysis of the foundations relationship marketing, especially this type of marketing versus other forms of interaction with customers. The essence of loyalty programs in the travel services.
статья, добавлен 26.08.2016Forms of information services for users of Internet resources with the provision of documented information prepared in accordance with the needs of these users. Content marketing model for effective management of website content in Ukrainian business.
статья, добавлен 19.11.2022The state of e-commerce in Ukraine. Indicators characterizing the current state of the e-commerce market. Problems that inhibit the development of Internet business. Advantages, disadvantages, weaknesses and strengths of SWOT analysis of e-commerce.
статья, добавлен 26.12.2023Management of restaurant business development. The influence of external and internal factors of the hierarchical level on the restaurant business. Development of innovative and adaptive mechanisms of interaction with subjects of economic relations.
статья, добавлен 11.02.2024Technique of process management that provides the analysis of business process basing on event logs. Algorithm for high-level process model discovery, pseudocode of the algorithm. Any information system record event logs. Examples of plug-in execution.
дипломная работа, добавлен 13.11.2015Identification of the determinants of market orientation of smallholder tomato producers and to determine the status of market performance along the market chain using the example of Ethiopia. The relationship between market orientation and performance.
статья, добавлен 20.07.2024The developing of a factor model based on significant factors in the macro environment of tourism enterprises. The evaluation and analysis of the factors in the macro environment of tourism enterprises are conducted using the principal components method.
статья, добавлен 29.11.2016Model development based on the concepts of technology adoption, reinforcement expectations and information systems duration. Use of the website and internet services to make purchases of household appliances. Confirmation of online shopping expectations.
статья, добавлен 09.08.2021Increasing the level of negative impact of the results of the activities of enterprises of various industries on an environment. Environmental sustainability as an important factor in the service sector. Solving key environmental problems in the tourism.
статья, добавлен 28.09.2024Attracting consumers through conversion funnels. Tracking analysis of the steps that customers take on the way to purchase. Developing a strategy to increase conversion. Identifying weak points in the sales process. Increasing the company's profit.
статья, добавлен 16.01.2024Organizational efforts to constrain ex post transaction costs in interorganization a exchange. The model frames opportunism as a determinant of transaction costs and implicates cooperation and formalization as control structures that opportunism.
статья, добавлен 18.01.2014Using business process reengineering of an enterprise to create a new process organizational structure, eliminate inefficient processes, and improve the efficiency of process execution. The role of marketing process management in business operations.
статья, добавлен 02.10.2024The basic approaches of distribution channels formation of enterprise. Stages of sale channel strategy development. The processes of development, maintaining and usage of customers databases are considered in order to establish contacts with them.
статья, добавлен 25.02.2016Transformation of marketing approaches to the promotion of various goods and services. Impact of modern innovations in the field of information and communication technologies, development of social networks on the strategy of promoting organic products.
статья, добавлен 24.06.2024Market segmentation of hotel services has been investigated as the base of determination of the goals which will be the objects of further marketing investigations. The assessment of segmentation criterion: segment capacity, segment essentiality.
статья, добавлен 12.10.2018Identified the main types of strategic business units value: the market value, liquidation value, replacement cost, cost of reproduction, the investment cost. Analysis of expectations about the state of business activity of the industrial enterprises.
статья, добавлен 14.09.2016The degree of the enterprises flexibility to probable crisis situations due to their reserves potential strengthening. To justify the necessity of marketing tools expending for the outsourcing, reengineering implementation to domestic business practice.
статья, добавлен 12.05.2024Empirical studies of transaction costs the Norwegian oil industry over a five year period. Management of organizational behavior in order to reduce costs. Cooperative relations franchisee and the franchisor; improving the administration of transactions.
статья, добавлен 06.08.2013Negotiation process is considered as an interaction process of reaching agreements to provide terms and conditions for the future actions of the parties involved. Role of government in the negotiation process in China. The pace of negotiation in China.
реферат, добавлен 30.06.2014Analysis of forum materials and marketing research, survey database analysis. Theoretical framework, empirical evidence. Marketing reports, theoretical thematic analysis of qualitative data themes and sub-themes. Hard studying and working periods.
дипломная работа, добавлен 15.09.2020Анализ развития информационно-аналитических и интеллектуальных технологий (Corporate Performance Management, Business Intelligence, Data Mining), сервисы контент-анализа, когнитивные сервисы и их применение в стратегическом маркетинговом планировании.
статья, добавлен 29.08.2018