Modern technologies of marketing intelligence

Research on the use of the latest technologies in the implementation of marketing intelligence, its use without prejudice to the social and physical health of consumers. Characteristics of technologies for the implementation of marketing intelligence.

Подобные документы

  • The history, characteristics and location of the company. Structure of the company and marketing service. Organization of labor, production technologies of company. Organization of quality control. Segmentation of consumer market. Features and promotion.

    отчет по практике, добавлен 30.04.2020

  • Modern marketing concept. Using market research as an action tool. Consumer behavior in marketing. The concept of product. Product’s time of life. Marketing price, package, brand. Objectives and strategies of advertising. Getting outstanding advertising.

    учебное пособие, добавлен 24.12.2013

  • The degree of the enterprises flexibility to probable crisis situations due to their reserves potential strengthening. To justify the necessity of marketing tools expending for the outsourcing, reengineering implementation to domestic business practice.

    статья, добавлен 12.05.2024

  • Study of modern trends in the development of banking marketing in the context of global digitalization of all spheres of social life. Increasing penetration of the Internet into the banking system. Characteristics of digital banking marketing tools.

    статья, добавлен 20.07.2024

  • The peculiarities of the use of Facebook for marketing purposes by SMEs. Consideration of the basic ways to determine the barriers that prevent SMEs to use Facebook for their own marketing purposes. The essence of the concept of "diversification".

    статья, добавлен 24.02.2016

  • Analysis of trends in the development of marketing in social networks. Research on innovations for product promotion in social networks. Use of web analytics, video advertising, influencer marketing. Transforming social networks into marketplaces.

    статья, добавлен 18.12.2023

  • The role of marketing research in the field of tourism. Development of an adequate marketing strategy for a tourism enterprise in the context of COVID-19. Market transformation in a pandemic. Carrying out marketing research when reformatting the market.

    статья, добавлен 16.11.2022

  • Methodology of the research of the marketing activity of the medical and health tourism destination at the municipal level. Marketing research and analysis of the existing market situation. Development of a program of actions, budgetary planning.

    статья, добавлен 20.07.2024

  • Assessment of the development of e-commerce at modern stages. The main trends and prospects of the formation of social media marketing. Directions and sequence of stages of improving the effectiveness of marketing in networks. Branding strategies in them.

    статья, добавлен 03.07.2023

  • Study of peculiarities of implementation of the marketing complex (product, price, place, promotion, people, process) in the activities of Football Club "Desna". Substantiation of the ways to improve its use. Annual compilation of a media plan of club.

    статья, добавлен 01.02.2022

  • Marketing research - the function which links the consumer, customer and public to the marketer through information. Obtaining information on competitors activities, changes in attitudes, behaviour distribution channels - the task of sales manager.

    презентация, добавлен 26.11.2015

  • Green marketing as the marketing of products that must be environmentally friendly. Analysis of the problems of forming a positive perception of the enterprise by potential consumers as environmental. Familiarity with the functions of an ecological hotel.

    статья, добавлен 16.11.2020

  • Generational theory and its criticism. Generation Z and its behavior as consumers of products and services. The concept of marketing in cultural institutions. Research design. Museums as contexts for transformative experiences and identity development.

    дипломная работа, добавлен 04.12.2019

  • The History of Gillette company, its market environment in India, competitors and consumers. Analysing of targets and elements of marketing strategies and segmentation. Essentials of marketing mix. Feature of product, pricing and promotion strategies.

    курсовая работа, добавлен 15.05.2011

  • Analysis of marketing tools that are appropriate to use in modern conditions in order to market enterprises in the field of physical culture and sports services (on the example of Poland). Features of sports marketing. Forms of sports sponsorship.

    статья, добавлен 23.10.2023

  • The introduction of marketing tools to manage innovation is becoming one of the main reasons for the success of modern innovations. Innovative activity in the marketing is impossible without the presence at the enterprise of the relevant personnel.

    статья, добавлен 21.08.2017

  • Characteristic of marketing of banking services as the activity of presenting, advertising and selling banking products in the best way to meet the needs of consumers. Marketing of banking services as one of the services of the financial industry (bank).

    статья, добавлен 25.07.2020

  • Theoretical and methodological foundations for developing a marketing strategy for constructing and promoting low-rise buildings. Market research, identification of the needs and requirements of future buyers, their social and financial characteristics.

    статья, добавлен 20.07.2024

  • To highlight the ways of marketing labeling of agricultural products as an effective aspect of doing business and their interpretation in a form understandable to consumers. A study of optimization and the right choice of marketing labeling methods.

    статья, добавлен 18.05.2022

  • Marketing for the enterprises of the hotel industry, features of the use concepts. The practical marketing in the hotel industry. The problems that arise during the implementation of the marketing complex, ways of their solution. Efficiency of marketing.

    статья, добавлен 07.10.2018

  • An analysis of the threat of an environmental crisis and an assessment of the current imbalance in the environment. Increase environmental awareness and develop a strategy of "green marketing". Perception by consumers of its factors in the estate sector.

    статья, добавлен 27.09.2016

  • Investigation of marketing strategy and effectiveness. Key parts of the general corporate strategy, types and actions, tactics of strategies, strategic models and real-life marketing. Factors driving the level of marketing effectiveness and its dimension.

    реферат, добавлен 06.02.2011

  • The features of marketing activities in conditions associated with the spread of coronavirus infection. COVID-19 has shocked the world, left many economies in dire straits. The pandemic has accelerated their implementation in the daily life of companies.

    статья, добавлен 18.04.2022

  • Development of the concept of relationship marketing as the dominant paradigm in marketing. Sphere of use of relationship marketing. Factors influencing the marketing of relations in tourism, approaches to formation of relations between firms and clients.

    статья, добавлен 28.09.2016

  • Study of modern trends in the development of banking marketing in the context of global digitalization of all spheres of social life. Increasing penetration of the Internet into the banking system. Review of the main digital banking marketing tools.

    статья, добавлен 12.05.2024

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.