Omnichannel marketing in China: evaluating the success factors for chinese corporations
The success factors encompass the alignment of online and offline touchpoints, customer data utilization, personalized marketing approaches, and the utilization of innovative technologies such as artificial intelligence and big data analytics.
Подобные документы
The development of information and communications technologies leads to new ways of marketing communication. The companies perception and intensity of implementation in Lithuania in comparison with Russia, Ukraine, Germany, Netherlands, and Israel.
??????, добавлен 30.07.2016The problem of the green marketing. Higher production costs of green products. Energy saving fuel is still a difficult problem. A marketing strategy of the public green car. Green marketing development status and domestic green marketing development way.
???????, добавлен 25.02.2016Basic Types of international marketing strategies. Marketing strategies used by online TV services. Peculiarities of Netflix and Amazon Prime Video marketing strategies in India and services comparison. Netflix and Amazon Prime performances in India.
???????? ??????, добавлен 03.09.2018The evaluation of the economic efficiency of the advertising campaign of small and medium-sized businesses and the principles of their Application the use of advertising campaign tools in the context of planning the marketing budget of the enterprise.
??????, добавлен 19.07.2018The factors for intellectual capital growth at digital companies that use digital platforms for business processes, use the potential of digital transformations to change the structure of assets with the dominance of intangible assets over tangible ones.
??????, добавлен 18.09.2024Modern marketing concept. Using market research as an action tool. Consumer behavior in marketing. The concept of product. Product’s time of life. Marketing price, package, brand. Objectives and strategies of advertising. Getting outstanding advertising.
??????? ???????, добавлен 24.12.2013The advancement functions in marketing. Necessity of marketing for medicine. The analysis of activity of the enterprise. Marketing politicians of the diagnostic centre. SWOT-analyze of the medical centre. Methods of optimization in advertising activity.
????????? ??????, добавлен 10.04.2011Use of social marketing tools by local self-government bodies. Aspects of the use of marketing in public administration. The role of territorial marketing in ensuring the interests of the territory, its functioning as a service of local self-government.
??????, добавлен 13.10.2022Investigation of specialized literature regarding different personnel evaluation methods. Implementation of marketing concept in business requires corresponding service that examines marketing environment. Research and analyzing market situation.
??????, добавлен 27.06.2016The peculiarities of the use of Facebook for marketing purposes by SMEs. Consideration of the basic ways to determine the barriers that prevent SMEs to use Facebook for their own marketing purposes. The essence of the concept of "diversification".
??????, добавлен 24.02.2016Analysis of the impact of informatization and digitalization on business and society. Stimulating demand, promoting the use of digital technologies in various sectors of the Ukrainian economy. Transformation of forms and methods of marketing management.
??????, добавлен 15.04.2024- 87. Marketing challenges emerged from consumers’ perception of security issues of the Internet of things
Characterization of the main methods of perform marketing study to find marketing leverages of communication on connected devices security. Research and analysis of features of benchmarks of the companies successfully adopting the IoT into the business.
????????? ??????, добавлен 08.11.2015 Marketing promotion as a step to popularize companies among the population. Measures aimed at the development of marketing in Azerbaijan. Using the synthesis of national features of the economy and world experience as a requirement of modernity.
??????, добавлен 20.07.2024The concept of marketing in the culture. The main categories of cultural marketing in the field of film distribution. Research of the film rental market and evaluation of the marketing attractiveness of PJSC "MultiplexHolding" by the integral criterion.
??????, добавлен 24.02.2025The analyzing the development of Internet marketing in Ukraine. The tendencies of Internet marketing in the world and figures connected to its current condition in Ukraine. The perspective of Internet marketing in Ukrainian business and global economy.
??????, добавлен 27.08.2016?????????? ??????? Big Data ?? ???????? ?????? ???????? ?? ????????????????? ??????? ? ??????????? ????????? ??????????. ???????? ?????? ????????? ??? ????????? ?????????? Big Data. ???????? ?????? ? ????????, ????? ??????????????? ???????????? Big Data.
??????, добавлен 23.03.2020Description of the marketing plan of the company of Mercedes-Benz: driving forces affecting global marketing; Hofstede model of the United Kingdom; segmentation, marketing, positioning; marketing mix strategy; mission statement, the goal of the company.
???????? ??????, добавлен 22.05.2014Green marketing as the marketing of products that must be environmentally friendly. Analysis of the problems of forming a positive perception of the enterprise by potential consumers as environmental. Familiarity with the functions of an ecological hotel.
??????, добавлен 16.11.2020E-commerce and its difference from traditional commerce. Impulse buying and its characteristics. Identification of whether there is a connection between gender, income, education and employment of an online customer and online impulse buying behavior.
????????? ??????, добавлен 07.12.2019Disclosure of the essence of the marketing strategy as the most important feature of a modern organization that allows you to use the marketing service to attract and meet target markets. Development of a marketing strategy for "EGO Translating Company".
????????? ??????, добавлен 15.09.2020The History of Gillette company, its market environment in India, competitors and consumers. Analysing of targets and elements of marketing strategies and segmentation. Essentials of marketing mix. Feature of product, pricing and promotion strategies.
???????? ??????, добавлен 15.05.2011The article deals with the issues of software marketing mix development, taking into account its specific character as a commodity. The difference between the notions of "software product" and "software tools" from the marketing perspective is reasoned.
??????, добавлен 28.09.2016Analysis of marketing strategies that can be used by start-up companies to ensure rapid growth, attract customers and create a brand identity. Development of a multi-criteria model of optimization of marketing strategies. Overview of resource allocation.
??????, добавлен 16.06.2024The digital transformation of industries is an objective today. China's automotive industry. One of the significant technologies actively used in the automotive industry is intelligent digital technology, which is used in the process of digitalization.
??????, добавлен 14.02.2025Characteristic of marketing of banking services as the activity of presenting, advertising and selling banking products in the best way to meet the needs of consumers. Marketing of banking services as one of the services of the financial industry (bank).
??????, добавлен 25.07.2020