Marketing tools for forming innovative and safe potential of an enterprise
Purpose, approaches to the formation of the innovative and safety potential of the enterprise. Peculiarities and conditions of application of marketing tools in this process. The need to find innovative production mechanisms, use of new marketing tools.
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The features of marketing activities in conditions associated with the spread of coronavirus infection. COVID-19 has shocked the world, left many economies in dire straits. The pandemic has accelerated their implementation in the daily life of companies.
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