Linguistic palette of Ukrainian scientific image forming potential in world media
The paper introduces the most relevant issues of linguistic imageology. In particular, the author focuses on the problem of forming successful image strategies as a set of verbalized image actions aimed at creating a positive image of a country in media.
Подобные документы
The article deals with the connection between the concepts of language and code, as well as a number of related concepts. The concept of "linguistic image” is specified. The cultural code is divided into subcodes with a multi-level hierarchy.
статья, добавлен 23.10.2020The analysis of the paroemia language world image fragment. The peculiarities of modeling "pedagogical" paroemias have been traced in Ukrainian, Russian and German from the point of peculiarities of the concept "teaching" in the different ethnic groups.
статья, добавлен 25.12.2016The article deals with the representation of the regional culture of Siberia in the space of the English language. It is argued that values can be studied by interpreting axiological judgments containing metaphors and comparative constructio
статья, добавлен 13.04.2022Analysis of English-language football mass media discourse and its linguistic representation in mass media texts. The essence of the use of terms and professional or journalistic cliches that associate the analyzed texts with professionally oriented one.
статья, добавлен 23.10.2022- 80. Intertextual transformation of chivalric images in postmodern prose: linguistic and cultural aspect
Characteristics of the main approaches to the study of intertextual relations. Intertextuality as a key concept of postmodern literature. Postmodernist interpretation of chivalry. Desacralization knight image on verbal and cognitive-verbal levels.
курсовая работа, добавлен 08.06.2016 Analysis of historical, sociological, psycholinguistic aspects of the functioning of the geopolitonym Siberia in the conflictogenic media discourse within the framework of the linguistic-informational model on material of different structural languages.
статья, добавлен 07.04.2022Verbalization of the position regarding intellectualization of the language and genre system of modern media communication, definition of actual criteria for its professional analysis. Linguistic and sociolinguistic dimensions of social communication.
статья, добавлен 27.02.2023Successful scientific experimentation - the result of a mind attacking a problem, producing conclusions. Successful production of a written product for submission to a peer - reviewed scientific journal - a process that requires considerable effort.
статья, добавлен 05.10.2020Analysis of the category of expressiveness in scientific texts. Emotionality as a characteristic of specialness, quality and equalness of the emotional sphere. Linguistic characterization of the text, creating an emotional effect in the recipient.
статья, добавлен 17.01.2023Audio guide as a tool of the tourism industry, its role in presenting the country's image. Functions of tourist texts, their adaptation to a specific tourist destination. Correct translation of audio guides, their pragmatic impact on the target audience.
статья, добавлен 26.01.2023The study of figurative verbs of the Yakut, Tuvan languages to identify semantic equivalents, features of their functioning in epic texts. The distribution of verbs according to semantic meanings is made according to the classification of L. Kharitonov.
статья, добавлен 17.04.2022Use of specialized programs - database management systems for creating linguistic databases. The transition from an informal verbal description of the linguistic information structure to a formalized description of linguistic objects - neologisms.
статья, добавлен 19.11.2022The problem of the formation of media toposes in the media based on the archetypal toposes of Russian culture. Changes in mental dominants in the modern consciousness of Russians. A language game with words related to the field of the media topos.
статья, добавлен 20.08.2021Sociolinguistic analysis of the military discourse created by Ukrainians during the full-scale Russian-Ukrainian war, within the framework of critical linguistics. Study of the processes of reforming the Ukrainian identity by means of linguistic choice.
статья, добавлен 20.07.2024The article on the study of new lexemes constructed according to the model of elliptic shortening in the English media discourse: their structural typology, semantic content and functional implementation of constituting media discourse and its strategies.
статья, добавлен 14.12.2020Analysis of the paradigm of cognitive linguistics. A cognitive linguistic theory that explains fundamental concepts: embodiment, metaphor, image schemas. The role of categorization between cognition and language. Information about cognitive grammar.
статья, добавлен 21.07.2024Familiarity with the main features and problems of borrowing Maori language in the modern New Zealand English-language media space. Characterization of the functioning of linguistic units of the New Zealand national variant of English in nonfiction texts.
статья, добавлен 21.04.2020The paper focuses on the research of lexical and grammatical means of politeness as one of the universals in language usage, which expresses the concern of the speaker for interlocutors in particular social contexts. It considers four types of politeness.
статья, добавлен 12.06.2022Reflection of language in works of art, myths and rituals. Consideration of the theory of linguistic relativity or hypothesis E. Sepira-B. Wharf, which demonstrates the influence of linguistic division of the world on the thinking of native speakers.
статья, добавлен 18.09.2020Study of presentation of health in the Guardian articles. Analysis of lemmas - doctor, pandemic and quarantine - in the media texts and their semantic prosody in the media context. Positive presentation of the first lemma and negative of the two latter.
статья, добавлен 29.09.2023Consideration of classification of scientific and technical texts based on the criterium of text communicative purport. Research of epistemic and linguistic means of influence peculiar for these texts. Choice of linguistic and structural organizati
статья, добавлен 26.08.2021Analysis of media discourse and directions of research conducted by employees of the Department of Communication Pragmatics with the aim of popularizing research. Description and assessment of the implementation of linguistic and communication phenomena.
статья, добавлен 24.02.2024Examining linguistic means used to express speech manipulation in contemporary English-speaking foreign policy media discourse. The use of euphemisms in political speeches. The use of hedging and the grammatical category of modality by political leaders.
статья, добавлен 10.10.2024Analysis of reproduction of English historical terms in Ukrainian. The direction of modern linguistic research is aimed at studying the functional features of industry terminology. Techniques for translating English historical terms into Ukrainian.
статья, добавлен 30.03.2023The essence of translation. A study of the role of the linguistic aspect of translation in ensuring successful communication between different linguistic communities. Equivalence, adequacy and identity as important principles of translation art.
статья, добавлен 12.05.2024