The role of influencers in developing marketing strategy in the field of beauty and fashion spheres based on the example of the Russian market
The affect influencers the perception of buyers. Cooperation affects the promotion campaign, the brand face, consumer perception, sales. Promoting on Instagram in the Russian market. Attracting a target audience, global vision on advertising campaigns.
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Advertising is an age-old marketing technique that has continuously evolved with advancements in technology. In recent decades, the internet has revolutionized the advertising industry, allowing businesses to reach audience with unprecedented precision.
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