Making automotive companies from emerging countries more competitive: the case of china's automobile industry
Modern issues of competitiveness. Specific factors influencing international competitiveness in emerging countries. Chinese automotive market: development and dynamics. Problems of automotive clusters in Russia on the case of the sollers company.
Подобные документы
Ethnographic analysis of market participants using the example of the metallurgical industry. A comprehensive study of the intermediary and determinative role of information agencies in the system of information flows between sellers and buyers.
статья, добавлен 04.02.2021The success factors encompass the alignment of online and offline touchpoints, customer data utilization, personalized marketing approaches, and the utilization of innovative technologies such as artificial intelligence and big data analytics.
статья, добавлен 20.03.2024The role of the construction industry in the development of the national economy. The choice of marketing strategy as a key to the marketing opportunities of real estate companies. Proposals for expanding sales of real estate and construction companies.
статья, добавлен 28.09.2022Problems of imitation of brands in the specific conditions of the postmodern economy, when material objects are actually replaced by their simulacra. Ramification of the terms "brand leader", "brand imitator" in the English-speaking Internet environment.
статья, добавлен 27.06.2021The impact of competition on the growth of the outdoor advertising sector and the overall state economy. Deficiencies within the existing legal framework concerning outdoor advertising placement. Development of proposals for overcoming these problems.
статья, добавлен 24.02.2024The research company's relentless pursuit to implement the innovative marketing elements in production and marketing services to quickly reach the customer and meet needs according to the quality standards, the appropriate cost, and delivery speed.
статья, добавлен 18.04.2023Evaluation of strategic potential of Isabelle Camille, the ability of the company to meet the expectations of Russian distributors. Recommendations for the development of a conceptual commercial equipment with the symbols of the trademark of the company.
доклад, добавлен 15.05.2016Availability of information about the market as the main component of any market selection program. The sources of information on international markets and products. Creation of computer databases to help marketers in the problem of identification.
статья, добавлен 21.06.2018Study examines the influence that certain factors exert on business performance at trade shows. These factors are identified in literature as the key at the predevelopment stage of a trade show are considered to have a determining effect for businesses
статья, добавлен 28.09.2016McDonald's as the world's largest chain of hamburger fast food restaurants. Television, customer mailing, point of scale display, direct mail - the main methods of promotion, which using this global company. Analysis of the market strategy in Russia.
контрольная работа, добавлен 22.05.2018The concept and evaluating the loyalty of clients of mini-hotels, the direction of its formation and development. Types of programs, their comparative characteristics and structure. Analysis of the market of mini-hotels in Moscow, competitive advantages.
дипломная работа, добавлен 30.06.2017The role of rice, coffee and soybeans in international trade. The specifics of foreign trade in these goods in international markets. Comparison of the international trade turnover of the studied agricultural products with the domestic consumption market.
статья, добавлен 05.05.2022Exploring the role of mother agencies using cross-cultural theories and stakeholder theories. Identification of current trends in the modern fashion asian market. Development of professional models for promotional products. The stakeholder concept.
дипломная работа, добавлен 10.12.2019Features of the advertising industry in the people's Republic of China, Taiwan and Hong Kong. Institutions regulating advertising markets in the regions, analysis of television advertising. Place and role of TV advertising in the advertising sphere.
дипломная работа, добавлен 09.08.2018The software for the house and office. The formulation of mission, the analysis of the industry and their advantage before other companies. Marketing plan, expenses. Cash design of a stream, plan of the organization and qualification of the personnel.
бизнес-план, добавлен 30.06.2014Negotiation process is considered as an interaction process of reaching agreements to provide terms and conditions for the future actions of the parties involved. Role of government in the negotiation process in China. The pace of negotiation in China.
реферат, добавлен 30.06.2014The target audience of bottled mineral and drinking water Nestle Uzbekistan. Distinctive features of mineral bottled water. The range of strategic options for further development of the company. Recommendations to further promote of the brand Nestle.
курсовая работа, добавлен 14.11.2015Defining the mission and tasks. Analysis of structure, of the marketing company, of the environment, of factors directly influence, of suppliers and competitors. Laws and government agencies that have an impact on the activities of "RVK Seventh Heaven".
реферат, добавлен 08.02.2012The article deals with the issues of software marketing mix development, taking into account its specific character as a commodity. The difference between the notions of "software product" and "software tools" from the marketing perspective is reasoned.
статья, добавлен 28.09.2016Supplier of composite profiles. The Swiss window market. Creative sensory marketing. Main activities of the company today. Fiberline aims to create amongst private customers, mainly focusing on the German and Swiss market. The German window market.
реферат, добавлен 15.11.2013- 71. Ikea Company
Vision and business concept of the Ikea Group. Investing for the future as the main financial principle of the company. Interesting facts about Ikea. The company's competitors: Kika Group, Jysk. Partner companies: UNICEF, the World Wildlife Fund.
презентация, добавлен 08.12.2013 Feature of rivalry, with the participation of Airbus and Boeing in the international market of aircraft. The international competition, trade disputes in the market of the aircraft. The main reasons for trade disputes between the United States and Europe.
контрольная работа, добавлен 20.10.2016Analysis of supply and demand in the market. A study of the manipulation of reviews in the electronics industry and commerce. Evaluation of the influence of online reviews as a source of information when making a decision to purchase a particular product.
статья, добавлен 14.02.2022Research on the implantation of integrated marketing communication in the brand building and communication of a higher education institution. The use of artificial intelligence technology to form the image and increase the competitiveness of HEI.
статья, добавлен 02.11.2022Profile of the company and its products, development of a strategic plan for its operations. Features of the company and the prospects for growth, development of its strengths. The advantages and disadvantages of assessment strategies of the organization.
дипломная работа, добавлен 09.06.2015