Deixis in advertising persuasive strategies
Investigating deixis in advertising and its role in the persuasive strategies. The applied aspect of the research realised in the form of the linguistic interview gives the opportunity to observe the great power of deixis in English advertising texts.
Подобные документы
The study of the speech communication and conversational strategies. Research of the linguistic phenomenon "ambivalence". Methods of perlocutionary influence on the addressee. Analysis of the units of language functioning aimed at communicative contact.
статья, добавлен 02.01.2023The role of language, in particular lexical choices in tourism texts, syntactic structures in the system of tourism is investigated. It is shown how the tourism discourse in Ireland forms an idea of the country, history, modern times and Irish identity.
статья, добавлен 22.08.2021Studying the issues of teaching students to compose and analyze texts of the media and advertising regarding its vocabulary in the process of creating promotional messages, as well as their creative translation (writing) into their native language.
статья, добавлен 04.02.2017Research of communication between the representatives of different cultures, where the main role is played by the English. The linguistic analysis of the English loanwords and the comparative analysis of the borrowing process in the Ukrainian language.
статья, добавлен 30.03.2023Study of the leading strategies and tactics of reproduction in the translation into Ukrainian of ethnopsycholinguistic English stereotypes. Classification of levels of communicative competence of translators. Improvement of modern linguistic studies.
статья, добавлен 19.10.2022The role of the emotion of surprise in English poetic texts. Emotions as a psychosomatic process, their reflection in the form of emotives. Analysis of emotional situations in English poetic texts that cause the appearance of the emotion of surprise.
статья, добавлен 13.06.2022The role and importance of metadiscourse in creating persuasive and well-organized texts. Interaction markers used in texts of informed consent for dental treatment to establish and maintain a cooperative relationship between doctor and patient.
статья, добавлен 10.10.2023Foreign language learning strategies for professional activities. Classification of strategies taking into account the principles of competence-modular organization of education. Active assimilation of constructions characteristic of business style.
статья, добавлен 10.04.2023Discursive strategies and tactics of the President of Ukraine V. Zelenskyi. Definition of promotion strategy and theater strategy. Creating a positive mental space around yourself and your political power. Use of ethnonym vocatives and the pronoun "we".
статья, добавлен 09.08.2022Research of changes in the gender parameter in modern linguistics. Methods of constructing the image of a man and a woman in Russian and English proverbs and sayings. Compilation of a historical and etymological classification of phraseological units.
статья, добавлен 04.09.2024The article is devoted to the study of the peculiarities of legal English and adapted legal texts in the aspect of translation into Ukrainian from English-language sources. Note that the translation of English legal texts into Ukrainian requires.
статья, добавлен 08.10.2023Studying the specifics of translating scientific texts from English into Ukrainian. Analysis of translation strategies and tactics used in accordance with the functional-communicative approach in translation theory. Using translation transformations.
статья, добавлен 28.09.2020The main linguistic characteristics of the English economic discourse: minimum usage of tropes and figures of speech, the use of persuasive devices, neologisms, idioms and numerous abbreviations used with the aim of compressing the transmitted knowledge.
статья, добавлен 16.11.2022Deals with research of American poetic discourse with the estimation of role performed of aspect in the process of discourse molding. Consideration of form of the English verb Continuous as point of intersection of categories of time and aspectuality.
статья, добавлен 12.08.2021The article discusses the linguistic means of authorization in English magazine discourse is represented by constructions which due to the fusion of form and meaning or form and function reflect the authorship - individual, institutional or collective.
статья, добавлен 29.05.2022Notion of emotion and emotion as a phenomenon. Metaphorical projection and role of context. Fear as a subject of research in different fields. Conceptual metaphors of Fear in Contemporary English. Various loci of metaphorical conceptualization of fear.
дипломная работа, добавлен 07.12.2019Conducting an experimental check of the linguistic features of the functioning of phraseological units. Identification of morphological, syntactic and lexical-semantic features of phraseological units used in English-language texts on military topics.
статья, добавлен 15.04.2024An effort to scrutinize significant developments in the field of interfaces between intertextuality and translation, as well as to provide the general outline of approaches towards intertextuality research within the framework of translation studies
статья, добавлен 21.07.2022Assessment of the pragmatic potential of using strategies and tactics to fulfill the functions of political discourse. The place and role in D. Trump's speeches of strategies of self-presentation, criticism of the opponent's activities and campaigning.
статья, добавлен 25.08.2021Description the persuasive power of phraseological units in cosmetics leaflets written either in English, French. Considerable impact on a translator’s stylistic choices. Phraseological units and metaphor. The main provisions of rhetoric and stylistics.
статья, добавлен 25.04.2015Analysis of the methods of humorology tasks. Study of the linguistic mechanism and functional features of laughter. Using humor in English classes. Increasing the level of mutual understanding between the teacher and students using humorous techniques.
статья, добавлен 17.01.2023The study of communicative strategies for rapprochement in German linguistic culture. Consideration of speech acts of greeting, address, farewell, gratitude on the material of e-mails. Compliance with the principle of politeness in written speech.
статья, добавлен 23.01.2022This article describes the analysis of the intricate world of idiomatic expressions within the lyrical realm of English songs, delving into the challenges and creative strategies involved in translating these linguistic phenomena into Ukrainian.
статья, добавлен 21.03.2024The study of strategies used in translation from English into Russian from the point of view of cognitive linguistics. Using the method of cognitive modeling in the study of the corpus of political texts, including advertisements and political cartoons.
статья, добавлен 03.02.2021The study of the peculiarities of legal English and adapted legal texts in the aspect of translation into Ukrainian from English-language sources. The main problem of translation of legal terms and phrases. Stylistic features of the legal text.
статья, добавлен 29.09.2023