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Подобные документы
Analysis of the international beauty brands content marketing on instagram and facebook. Review existing literature on the topic: the definition and the concept of the term "customer engagement". Making of recommendations for global beauty brands.
????????? ??????, добавлен 02.09.2018Brief description of the world's leading brands. History of Air Jordan Company, issue of sports footwear for basketball clubs and public consumption. Creating clothing chain Inditex and Zapa. Opening salons of fashion of Chanel for the secular elite.
???????????, добавлен 14.04.2015Features of the relationship between verbal and nonverbal components of advertising of world-famous brands. Research of the specific influence of the emotional factor of a particular brand's popularity on the figurative parameters of advertising.
??????, добавлен 16.01.2022The mission must be emotional to create a sense of faith in the brand in the target audience and encourage it to decision-making. It is important to correctly use linguistic tools to create certain emotions and reflect sustainable brands’ values.
??????, добавлен 24.05.2023The leading luxury fashion brands in product design and brand communications. The ability of brands to work with digital design in terms of aesthetics and three-dimensional structures due to the development of digital technologies, complex visuals.
??????, добавлен 11.01.2021Cross-cultural categories influencing the process of creative expression. The commercial video materials produced by international brands. To examine the degree to which companies adapt their advertising to cultural realms of different countries.
????????? ??????, добавлен 14.07.2020???????? ????? ? ???????? ????????? ?????? ??? GSM Kazakhstan. ????????????? ?????? ???????? ? ????? ??????????? ?? ?????, ???????????? ?????????????? ????????????? ?????? ? ?? ???????????? ? ?????????? ???????? ??? ??????????? ?????????? ????????????.
??????, добавлен 27.01.2018Investigation of the effects of reward and punishment powers exercised by power holder on weak partner’s compliance. Analysis of channel conflict in the context of marketing channel in Kazakhstan in the setting of tobacco company and their retailers.
??????, добавлен 21.06.2018Theoretical formulation of the place of the brand among the marketing communications in the tourist business. The experience of the leading destinations and tourism enterprises in the formation of brands. Technology for building the tourist brand.
??????, добавлен 25.08.2016Native advertising - the way to pay attention to the particular brand in the context of the site and user interests. Influencers - one of the main instruments for pushing brands to change their assumptions about how to engage the target audience.
????????? ??????, добавлен 24.08.2020Definition of marketing, its objectives and model of process. Product, price, promotion, place. Consumer behavior, market research. Segmentation, targeting and positioning. Brands, price strategies, direct mail and email, digital media, social networks.
???????????, добавлен 28.08.2015Market research of the cosmetics and skin care industries. Consumers of cosmetic products and their preferences. Review and analysis of consumer survey results, development of recommendations for Asian brands operating in the market or entering it.
????????? ??????, добавлен 17.07.2020Problems of imitation of brands in the specific conditions of the postmodern economy, when material objects are actually replaced by their simulacra. Ramification of the terms "brand leader", "brand imitator" in the English-speaking Internet environment.
??????, добавлен 27.06.2021The process of exploring joint management as an innovative business model. Market and user segmentation in the economy. Socio-demographic description of the people who used carsharing and exchange things. The specifics of the Russian brands exchange.
????????? ??????, добавлен 26.08.2017Characteristics of the place of the brand among marketing communications in the tourism business. Analysis of the experience of leading destinations and tourism enterprises in the formation of brands. Research of technology of building a tourist brand.
??????, добавлен 09.01.2019Dynamic model of adverse selection to examine the interactions between new and used goods markets. Predictions of the effects of adverse conditions. Comparison these predictions with this model where brands physically depreciate at different rates.
??????, добавлен 18.01.2014Brand is the name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Nestle's corporate business principles. History of Ford Motor Company. Products of McDonald's Corporation.
???????, добавлен 27.03.2013- 18. Eurasian Foods
Feature of the food entities of the Republic of Kazakhstan. Characteristic of production of fats for industrial handling. Cultivation of grain crops for own entity. Cooperation with supermarkets and shops. Expansion of a clientele and sales increase.
???????????, добавлен 16.10.2016 The aim and purposes of digital marketing. Research of the latest trends in the formation of the brand image, taking into account digital marketing. Justification of approach of using a social network to create and differentiate brands in practice.
??????, добавлен 24.06.2024The brand advertising in the mass media. The beliefs of consumers modern way of interactive mass media. Benefits of using trademarks of celebrity brand brands. Celebrity-product endorsement equity. Managerial perspective on celebrity endorsement.
??????, добавлен 12.05.2018The theoretical issues of SWOT-analysis implementation. Its practical use for comparative ecologic and economic evaluation on the example of a large metal manufacturer, JSC "Kazzink" (Ust Kamenogorsk, the Republic of Kazakhstan) to prevent it from crisis.
??????, добавлен 28.09.2016The conceptual approach to strategy and long-term marketing program of brand management. The current approach to brand management at companies of the Republic of Kazakhstan. The program of brand management is offered on the basis of consumer loyalty.
??????, добавлен 28.09.2016