Exploring Concepts of the English Language Tourism Advertising Discourse in Pre-Pandemic and Pandemic Times
Using the example of cognitive space, compare the discourse community's understanding of the tourism sphere in the pre-pandemic and pandemic periods; trace what the pandemic caused in the minds of representatives of the English-speaking community.
Подобные документы
A distinctive feature of modern advertising as a logical component of the marketing system. The role of advertising in the service sector. Authenticity, clarity, purposefulness, humanity, knowledge-based, as a necessity for commercial advertising.
??????, добавлен 03.02.2021Conducting a comprehensive analysis of political advertising and campaigning from 1991 to the last presidential elections. The media as a reference point in choosing the political sympathies of addressees. Active phase of advertising development.
??????, добавлен 24.02.2024Increasing the level of negative impact of the results of the activities of enterprises of various industries on an environment. Environmental sustainability as an important factor in the service sector. Solving key environmental problems in the tourism.
??????, добавлен 28.09.2024The regional advertising as a form of mass communication. Comprehensive research of the communicative space of the Tyumen region. Analysis of the reasons for using foreign words in advertising texts. Terms of the different languages vocabulary.
??????, добавлен 08.05.2018Methodology of the research of the marketing activity of the medical and health tourism destination at the municipal level. Marketing research and analysis of the existing market situation. Development of a program of actions, budgetary planning.
??????, добавлен 20.07.2024Problems of imitation of brands in the specific conditions of the postmodern economy, when material objects are actually replaced by their simulacra. Ramification of the terms "brand leader", "brand imitator" in the English-speaking Internet environment.
??????, добавлен 27.06.2021The concept of studying advertising graphics as a form of sociocultural communications with the analysis of stylistic trends, the problems of visualization of ideas and aesthetics. Analysis of the visual language of advertising of the postmodern period.
??????, добавлен 30.08.2018The use of marketing relations in tourism companies. The analysis of the foundations relationship marketing, especially this type of marketing versus other forms of interaction with customers. The essence of loyalty programs in the travel services.
??????, добавлен 26.08.2016Research of a role of values and life style (VALS) in brand loyalty. An attempt to recognize the preferences and segment the readers of the English newspapers based on their psychographic profiles by using VALS. Customers Profile of English Newspapers.
??????, добавлен 02.10.2012Study of providing community activists with skills in building effective systems for positioning territories and developing the service sector of the territorial community by introducing marketing mechanisms in cooperation with public authorities.
??????, добавлен 28.08.2022The characteristics of market research services. The features of the demand for spa services. The functional components of the resort enterprises and features of organization of spa business. Government regulation of resorts, tourism and distributors.
??????, добавлен 25.11.2016- 37. Digital technologies of public marketing in the field of tourism and hotel and restaurant business
Possibilities of using digital marketing mechanisms in public administration. Study of digitization of tourism and hotel and restaurant industry. Development of a number of proposals for the digital transformation of public marketing in this area.
??????, добавлен 22.08.2022 Political advertising and campaigning from 1991 to the last presidential elections were analyzed and a periodization based on the elections of the President Ukraine was developed. Content analysis in the media made it possible to distinguish seven stages.
??????, добавлен 12.05.2024Clarifications of the concept and composition of regional marketing, given the requirements for managing the economy of the region, are given, and the role of marketing thinking in shaping the image of the region is shown. Classification of tourism.
??????, добавлен 04.02.2021Advertising is a tool for experiencing the city as a concern for the urban environment, a tool for forming consumer attitudes of city residents through the formation of a qualitatively new type of social relationships based on the illusion of prosperity.
??????, добавлен 30.05.2022Role of client communities in managing relationship with customers. Client communities implementation: best practices. Comparison of telecommunications companies which have, do not have online client communities. Limitations, future research directions.
????????? ??????, добавлен 23.09.2018The purpose of the research of article is to highlight the basics of the origin of advertising and advertising activities both in the world and in Ukraine in particular; study of the impact of advertising of various types on consumer demand and choice.
??????, добавлен 16.07.2023Organization of the state image in the media. Formation of a complex of image actions, tactics, techniques, technologies aimed at creating a successful image. Finding of the image potential of specific language formulas that have a suggestive property.
??????, добавлен 16.09.2020Cultural Preconditions of Gender Stereotypes in Communication. Gender stereotyping in TV and radio advertisements. Gender and language usage. Differences in language usage and worldview. Voiceover characteristics, word choice and use of arguments.
???????? ??????, добавлен 19.04.2013Levels of interaction between the public and private sectors in the field of public marketing. Analysis of the questionnaire for conducting an expert survey among representatives of tourist enterprises and authorities. Mechanism of selection of experts.
??????, добавлен 30.08.2022The role of advertising in the modern life of each person. Purpose and function of advertising, which is part of the communication activities of the company. The results of a poll of city residents relations to advertising, factors of its effectiveness.
???????, добавлен 07.06.2015- 47. Advertising
The Advertising Broker. The New Face of Advertising. The Marketplace and What Happens in it. Trade Marks, Labels, and Logotypes. The Different Kinds of Advertising: corporate, professional, industrial. Marketing Services: copy, art, media, radio-TV.
???????, добавлен 30.06.2014 The role of tourism in creating a city brand. Tourists are one of the groups that can disseminate information about a city's competitive advantages. The role of the Vienna Tourist Board in creating the brand of Vienna as a tourist and business center.
??????, добавлен 21.07.2024A comprehensive study of the features of advertising creativity. Active use of emotions, emotional creativity, which is designed to form an advertising message that is interesting to consumers. Examples of Ukrainian and foreign advertising practices.
??????, добавлен 28.12.2022Characteristics of the various methods used by advertisers to create effective ads, to maximize the attractiveness of the target group of users, informing readers about the benefits of the product. Develop an advertising slogan to promote the brand.
???????, добавлен 11.12.2010