Global promotion of HSE Saint Peterburg scientific laboratory of logistics research: academic and commercial perspectives
Methods used for popularization of science and scientific institutions. Analysis of the main scientific logistics laboratories and schools in the Russian Federation and the world. The popularization of science and researches' results in Russia.
Подобные документы
Features of cross-platform content promotion in the media project "New Voice". Methods and strategies that help the project achieve success in media production. Principles of successful implementation of news production in the media hybrid environment.
??????, добавлен 15.09.2024The analysis of the place and the role of the Web-culture as a component of the company's intellectual capital. Refining of the structure of the company's Web-culture. Essence and the systematization of the main methods of company's Internet activity.
??????, добавлен 26.08.2016The reasons for the slower decline in demand for Premier League football matches in Russia compared to the top 10 European leagues. Factors affecting the attendance of the games of the Russian Premier League, based on field indicators of football clubs.
????????? ??????, добавлен 01.12.2019Prospects for Ukraine’s integration into the European Education Area. Features of the organization of marketing of educational institutions. Development of distance learning. The use of the Armstrong model for non-profit subjects in the research sphere.
??????, добавлен 23.02.2017Conceptual Framework of Film Distribution. Results of Interviews Conducted with Industry Experts. Case Studies of Establishing Film Distribution, Glukoza Production. Research outcomes and managerial implications. Recommendations for further research.
???????????, добавлен 23.12.2015Analysis of forum materials and marketing research, survey database analysis. Theoretical framework, empirical evidence. Marketing reports, theoretical thematic analysis of qualitative data themes and sub-themes. Hard studying and working periods.
????????? ??????, добавлен 15.09.2020Marketing research - the function which links the consumer, customer and public to the marketer through information. Obtaining information on competitors activities, changes in attitudes, behaviour distribution channels - the task of sales manager.
???????????, добавлен 26.11.2015Theoretical aspects of customer engagement in the global airline industry through social media. Comparison of Turkish Airlines and other global airline companies on social media. Analysis of posting actions and the content theme of Turkish Airlines.
????????? ??????, добавлен 07.12.2019Analysis of the international beauty brands content marketing on instagram and facebook. Review existing literature on the topic: the definition and the concept of the term "customer engagement". Making of recommendations for global beauty brands.
????????? ??????, добавлен 02.09.2018Developing a business plan for opening creperie "Tsarskaya" in the center of New York to the Russian diaspora. Analysis of the market and competitors. Developing a marketing plan. SWOT-analysis of the projected places. The assessment of possible risks.
??????-????, добавлен 05.04.2015???????? ?????? ?????????? ??????????? "The Aircraft Research Laboratory". ???????? ????????? ????????? ?????????? Subaru 1500 ? ??? ???? ? ?????????? ??????? Subaru360 ? Subaru 1000. ???????? ???????? Subaru ? General Motors ? Suzuki Motor Corporation.
???????, добавлен 05.12.2020Features of the advertising industry in the people's Republic of China, Taiwan and Hong Kong. Institutions regulating advertising markets in the regions, analysis of television advertising. Place and role of TV advertising in the advertising sphere.
????????? ??????, добавлен 09.08.2018Discussion of neuromarketing as a research method, definitions and existing tools, analysis of ethical problems in this area. Perceptions and experience of neuromarketing practitioners, the formation of knowledge about this type of marketing research.
??????, добавлен 28.09.2020Non-profit marketing as a context for non-commercial advertising in comparison to countries in Europe, Asia and Russia. The concept of advertising nonpofit. Cross-cultural specificity of perception of advertisements. Colour factor in advertising.
????????? ??????, добавлен 18.07.2016Development of proposals for the development of trade networks of the fashion industry in Ukraine in a pandemic and after quarantine. Analysis of the main tools and methods of holistic marketing used by the retail network of the fashion industry.
??????, добавлен 14.02.2022??????? ??????????? ?????? ? ?????? ???????????? ???????: ????????, ???????????? ???????, ???????, ??????????????, ???????????, ??????????? ?????????. ?????????????? ????? ?????????? ???????????: ?????? ????? ????????, web-promotion ? ??? ?????????????.
????????? ??????, добавлен 05.06.2012The purpose of the paper is to analyze the role of business clusters and their marketing policy in gaining competitive advantage on the world market. The paper takes network paradigm as main basis of investigation looking at the development of clusters.
??????, добавлен 18.05.2018A complex of hotel product promotion is reviewed. The distribution of responsive group of consumers in the relationship marketing is characterized. Stages, models of behavioral responses of buyers In Ukraine and the formation of communication goals.
???????????, добавлен 24.02.2016????? ??? ???????????? ?????????? ???????? ?????? ???????. ???? ? ???????? PR ? ???????????? ?????????? ???????. ?????? ????????????? ?????????? ??????? ??? promotion, ???????????? ????????????? ??????. ???????? ???????????? ??? ?????????? ?????????.
???????? ??????, добавлен 21.11.2017The History of Gillette company, its market environment in India, competitors and consumers. Analysing of targets and elements of marketing strategies and segmentation. Essentials of marketing mix. Feature of product, pricing and promotion strategies.
???????? ??????, добавлен 15.05.2011A survey of theories of multinational enterprises from the early works of Gaimer to modern approaches to the study of these institutions. Assessment of the concept of fragmentation of international production, assessment of the effects of fragmentation.
??????, добавлен 20.10.2020The concept of marketing in the culture. The main categories of cultural marketing in the field of film distribution. Research of the film rental market and evaluation of the marketing attractiveness of PJSC "MultiplexHolding" by the integral criterion.
??????, добавлен 24.02.2025Classification of scholarly research in sustainable supply chain management in terms of its main paradigms. Review of research work centred around the circular economy paradigm. analytical modelling and decision-support approaches adopted in literature.
??????, добавлен 27.02.2020Various aspects of strategic marketing in the context of healthcare. Promotion, price, place, product as the four components of marketing a medical business. Strategic planning for the promotion of dental clinic "Dental Palace" in St. Petersburg.
????????? ??????, добавлен 04.12.2019Coding of visual information based on the means of verbal stylistics. Determination of various visual stylistic devices on the material of commercial and social advertising. Investigation of the specifics of the hidden nature of the suggestive influence.
??????, добавлен 18.06.2021