Marketing communication of organic food
Review of selected marketing communication tools actually used in practice by producers and sellers of organic food products in the Slovak market. Identification, analysis of current level of consumer awareness regarding the issue under consideration.
Подобные документы
The concept of "breakthrough" products and their characteristics. Analysis the main approaches to pricing the products that are new to the market. The use of methodology for the "breakthrough" product pricing according to the level of its consumer value.
статья, добавлен 28.09.2016The study of effective marketing in social networks. The choice of influential individuals who will positively influence the decision to purchase brand products. The peculiarity of social commerce and native advertising. Website optimization process.
дипломная работа, добавлен 14.07.2020The processes of capitalization of economy of Ukraine in the deepening systemic crisis and globalization of the investment market. The influence of marketing on the process of forming costs and finding new sources of value creation in European markets.
статья, добавлен 14.09.2016The article presents in general terms the reasons for increasing the importance of logistics processes optimizing mechanisms’ development concerning the food supply chain participants, as well as the current trends in the development of the business.
статья, добавлен 19.06.2022Levels of interaction between the public and private sectors in the field of public marketing. Analysis of the questionnaire for conducting an expert survey among representatives of tourist enterprises and authorities. Mechanism of selection of experts.
статья, добавлен 30.08.2022Features of the analysis of existing systems of intra-organizational marketing of educational institutions of higher education in Krasnodar. General characteristics of the dynamics of indicators of private educational institutions of higher education.
статья, добавлен 23.07.2020- 107. Pepsi white
Consulting services in the field of marketing researches. History of PepsiCo, international activity of company. A launch of a brand to the Russian market. Main principles of work of the company, the key of success. The domestic market of soft drinks.
презентация, добавлен 14.05.2014 In Bulgarian companies the direct marketing and its application is guided by the principles of maintaining the information actual for customers, analyzing the customer’s response, different proposals for different clients based on their for the company.
статья, добавлен 15.02.2022- 109. Marketing
Marketing is managing profitable customer relationships. The functions of marketing are: Researching, Buying, Product development and management, Production, Promotion, Standardization and grading, Pricing and Distribution, Risk bearing and Financing.
реферат, добавлен 20.10.2013 - 110. Mechanisms of public marketing and their influence on the pricing processes of natural monopolies
Consideration of the possibility of increasing the efficiency of the provision of housing and communal services and reducing their costs. Research of the influence of public marketing systems on the formation of the price of natural monopolies.
статья, добавлен 26.11.2022 Market segmentation of hotel services has been investigated as the base of determination of the goals which will be the objects of further marketing investigations. The assessment of segmentation criterion: segment capacity, segment essentiality.
статья, добавлен 12.10.2018The peculiarity of the transfer of the marketing concept to non-profit organizations. Organization of information exchange processes by non-profit organizations, similar to commercial organizations. Analysis of the concept of excellence in production.
статья, добавлен 08.01.2024The evaluation of the economic efficiency of the advertising campaign of small and medium-sized businesses and the principles of their Application the use of advertising campaign tools in the context of planning the marketing budget of the enterprise.
статья, добавлен 19.07.2018Sony as the corporation, which carried on the following key areas: professional electronics, production of information and telecommunications, film production, music programs and computer games. Marketing environment and SWOT analysis of the Sony.
курсовая работа, добавлен 22.04.2013The main problematic issues of the relationship between management technologies, business modeling and marketing planning of IT startups. Analysis of modern approaches to classification, tasks, templates and elements of building business models.
статья, добавлен 03.07.2023Identify the areas for improvement of logistics and marketing support in the oil and fat export supply chain. Acquaintance with indicators of world export of vegetable edible oil. Study of key elements of the supply chain of oil and fat products.
статья, добавлен 30.08.2022Formation of personnel policy at the enterprise in modern conditions. Analysis of the features of building an effective personnel policy. Skills and abilities of innovation marketing specialists to identify purchasing behavior, hidden needs of consumers.
статья, добавлен 26.12.2023The research company's relentless pursuit to implement the innovative marketing elements in production and marketing services to quickly reach the customer and meet needs according to the quality standards, the appropriate cost, and delivery speed.
статья, добавлен 18.04.2023Analysis of the impact of informatization and digitalization on business and society. Stimulating demand, promoting the use of digital technologies in various sectors of the Ukrainian economy. Transformation of forms and methods of marketing management.
статья, добавлен 15.04.2024Defining the mission and tasks. Analysis of structure, of the marketing company, of the environment, of factors directly influence, of suppliers and competitors. Laws and government agencies that have an impact on the activities of "RVK Seventh Heaven".
реферат, добавлен 08.02.2012Analysis of trends in the development of marketing in social networks. Research on innovations for product promotion in social networks. Use of web analytics, video advertising, influencer marketing. Transforming social networks into marketplaces.
статья, добавлен 18.12.2023The system of indicators, the reflecting the level of production. Dairy industry as a leader in the food industry, it’s place in consumption. Organizational and methodological aspects of the analysis of the availability of production and cost of milk.
статья, добавлен 10.10.2018The target audience of bottled mineral and drinking water Nestle Uzbekistan. Distinctive features of mineral bottled water. The range of strategic options for further development of the company. Recommendations to further promote of the brand Nestle.
курсовая работа, добавлен 14.11.2015Research on the use of the latest technologies in the implementation of marketing intelligence, its use without prejudice to the social and physical health of consumers. Characteristics of technologies for the implementation of marketing intelligence.
статья, добавлен 04.11.2020The understanding of BigData is understood as the main factor in the transition to the personalized approach to the future behavior. Viznachennya, with a kind of BigData rank, is pouring in on marketing dіyalnіst of the most important business.
статья, добавлен 25.02.2020