Theoretical and practical aspects of effective management of marketing activities of construction companies
The role of the construction industry in the development of the national economy. The choice of marketing strategy as a key to the marketing opportunities of real estate companies. Proposals for expanding sales of real estate and construction companies.
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Theoretical aspects of marketing research in the construction market. The procedure of planning a marketing research. Benefits of EXMAR. Contents of a strategic marketing plan. Tools and methods of marketing planning. Features of Marketing Research.
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