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Подобные документы
Researches regarding the purchase behavior and consumer demand for various products across national boundaries. The elaboration of the marketing mix for targeted country. Factors that progressively drive international trade and marketing efforts.
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??????, добавлен 02.10.2024Description of the family business on the example of a specific Spanish company "Vigar". The effectiveness of the presented international company and the difficulties faced by the family business are considered. A marketing analysis of the Vigar.
??????, добавлен 21.07.2020Identified the main types of strategic business units value: the market value, liquidation value, replacement cost, cost of reproduction, the investment cost. Analysis of expectations about the state of business activity of the industrial enterprises.
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??????, добавлен 12.05.2024Consideration of the aspect of the anchor shops of the shopping center and their impact on consumers. Analysis of the influence of demographic profile on the perception by customers of a certain store. Development of marketing strategies by managers.
????????? ??????, добавлен 14.07.2020Market research of the cosmetics and skin care industries. Consumers of cosmetic products and their preferences. Review and analysis of consumer survey results, development of recommendations for Asian brands operating in the market or entering it.
????????? ??????, добавлен 17.07.2020The functional features of modern electronic business and e-commerce within its structure. A comprehensive understanding of the key components of e-business, in particular e-commerce, allows to make effective management decisions in e-markets.
??????, добавлен 25.06.2024???????????? ????????? ?2? ("Business to business") - ??????-???????????? ??? ????????????? ????????. ??? ????????????? ?????????? ?? ???????? ??????????? ?????? ???????????. ??????????? ??????????. ??????? ??????? B2B ?????????? ?? ??????????? ????????.
??????, добавлен 16.01.2021Clarification of the need for social responsibility of business in the context of the global economic crisis. The essence of social responsibility of enterprises, the existing theories of social responsibility and its international standards are analyzed.
??????, добавлен 31.12.2017Application of information communication methods as an element of success, digital marketing has a place among them. A set of indicators of the effectiveness of advertising and their impact on business processes. Trends in the development of this tools.
??????, добавлен 03.05.2023Feature of the impact of digitalization on the media industry. Transformations in the news market. The emergence of toll walls in online news content. Analysis of types of remuneration. WTP and consumer attitudes in various types of online newspapers.
????????? ??????, добавлен 18.07.2020Nowadays, market relations are increasingly becoming the main factors in regulating the fish products production, affecting the price level and dynamics and other activity indicators. Modern parameters of developing the domestic fishing industry.
??????, добавлен 12.05.2024Marketing activities of industrial enterprises as a system for effective adaptation of the company to business transformations. Organizational framework of venture capital activities and the reengineering of business processes in marketing activities.
??????, добавлен 02.12.2020The study of interaction of advertising effectiveness to its level and type of promotion products. Certain preferred mode of product promotion to the consumer. The study of the effectiveness of price discounts and bonuses on all advertising levels.
??????, добавлен 21.06.2014The article outlines methodological aspects of the role of digital marketing in the process based on the analysis and systematization of theoretical and practical approaches to a comprehensive assessment of the business marketing activity efficiency.
??????, добавлен 04.12.2023Culture and marketing communication. Culture and consumer socialization. Materialism, identity and religiosity. Culture and service quality. Culture and language effects. Culture and consumer revenge behavior. Culture and government action.
???????, добавлен 22.12.2009The history, characteristics and location of the company. Structure of the company and marketing service. Organization of labor, production technologies of company. Organization of quality control. Segmentation of consumer market. Features and promotion.
????? ?? ????????, добавлен 30.04.2020Implementation of anti-risk measures aimed at reducing risk for specific business groups and organizations. Development of a methodical approach to assessing the level of perceived risks when shopping online. Advantages and disadvantages of leasing.
??????, добавлен 08.01.2024- 45. Methodological Approach to Forming Criteria for Selecting Food Products for Territorial Branding
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??????, добавлен 17.04.2022 Developing a business plan for opening creperie "Tsarskaya" in the center of New York to the Russian diaspora. Analysis of the market and competitors. Developing a marketing plan. SWOT-analysis of the projected places. The assessment of possible risks.
??????-????, добавлен 05.04.2015General concept of organic food: basic ideas and explanations. Legislative base for organic production. Understanding and estimating trust in organic food. Trust in organic food among Russian and German consumers: comparative analysis of empirical data.
????????? ??????, добавлен 30.10.2017Establishing the main characteristics of consumers of the fashion industry in Ukraine. Research of consumer behavior of Ukrainian women. Study of goals and tools of clothing design. The role of multi-brand shopping centers in the industry of fashion.
??????, добавлен 22.06.2022The purpose of the paper is to analyze the role of business clusters and their marketing policy in gaining competitive advantage on the world market. The paper takes network paradigm as main basis of investigation looking at the development of clusters.
??????, добавлен 18.05.2018Marketing as the organizational business area that interacts most frequently with the public. The constant invasion of advertisements in all means of communications triggers off people acting in the way publishing companies want them to behave.
????, добавлен 08.04.2014