Global marketing strategies of McDonald’s Corporation (with Reference to Hungary and Russia)
McDonald's as the world's largest chain of hamburger fast food restaurants. Television, customer mailing, point of scale display, direct mail - the main methods of promotion, which using this global company. Analysis of the market strategy in Russia.
Подобные документы
The theoretical basis of marketing in a company. Role of marketing in a company. New tendencies of marketing audit perfomance. Biotechnology market description. Marketing audit results analysis. Analysis of the internal environment of the organization.
дипломная работа, добавлен 01.07.2017Анализ понятия имиджа, его видов и значения для компании. Исследование имиджа компании быстрого питания McDonald's в Республике Беларусь. Оценка результатов исследования и выработка рекомендаций, направленных на улучшение имиджа компании McDonald's.
курсовая работа, добавлен 10.05.2015Mergers and acquisitions as a tool and factors of competitiveness of the company. The Walt Disney company, its activity and main competitors. M&a transactions as a tool for development. Improving the weakest segment of сompany using M&A Strategy.
дипломная работа, добавлен 30.07.2016Основные конкуренты McDonald’s. Оценка цены, обслуживания, меню, количества точек, графика работы. Перечень значимых факторов конкурентной борьбы на рынке. Рекомендуемые мероприятия для организации, направленные на повышение ее конкурентоспособности.
контрольная работа, добавлен 16.09.2013The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products. An analysis of the previous studies labor market. Potential obstacles to implementation of the developed strategy.
статья, добавлен 24.02.2016Investigation of marketing strategy and effectiveness. Key parts of the general corporate strategy, types and actions, tactics of strategies, strategic models and real-life marketing. Factors driving the level of marketing effectiveness and its dimension.
реферат, добавлен 06.02.2011Research of the concept of manipulation in advertising slogans of fast food restaurants. Templates that are often used to subconsciously influence customers. Manipulative means inherent in advertising: "unique trade offer" and "adjustment to values".
статья, добавлен 20.11.2020Mechanisms of Integrated Marketing Communications on the Internet, depending on the company's goals for product promotion. Consideration of Integrated Marketing Communications as an event of the vision of market interaction, the method of communication.
статья, добавлен 10.11.2022- 34. Pepsi white
Consulting services in the field of marketing researches. History of PepsiCo, international activity of company. A launch of a brand to the Russian market. Main principles of work of the company, the key of success. The domestic market of soft drinks.
презентация, добавлен 14.05.2014 Summary about activity of company, specific of service and services, competitiveness. Segmentation and market tendencies, marketing's programs and commercial strategy, planned profit and possible losses. Drafting of financial plan of enterprise.
презентация, добавлен 08.12.2010Analysis of the main components of the market of ornamental crops in Ukraine. Increasing exports and expanding the range of products of the country's agro-industrial complex. Development of a marketing model for an agricultural production strategy.
статья, добавлен 29.06.2022- 37. Marketing
Marketing is managing profitable customer relationships. The functions of marketing are: Researching, Buying, Product development and management, Production, Promotion, Standardization and grading, Pricing and Distribution, Risk bearing and Financing.
реферат, добавлен 20.10.2013 Strengths of Starbucks Corporation: Sound financial records, Largest coffeehouse chain in the world, Employee management. Weaknesses: Product pricing and Negative publicity. Opportunities: Extend supplier range and Expansion to emerging economies.
презентация, добавлен 05.12.2013Удачное позиционирование и реализация стратегии McDonald's. Принципы классификации ресторанов. Сегментирование предприятий общественного питания по размеру среднего чека. Эффективность комплекса маркетинга. Стратегия наступления "Зеленый Макдональдс".
курсовая работа, добавлен 27.03.2013Theoretical aspects of customer engagement in the global airline industry through social media. Comparison of Turkish Airlines and other global airline companies on social media. Analysis of posting actions and the content theme of Turkish Airlines.
дипломная работа, добавлен 07.12.2019The main stages of video production. Characteristics of available resources and capabilities of the company. Consideration of the target audience and competitors. Strategic business plan. Marketing activities for product promotion and sales analysis.
дипломная работа, добавлен 18.07.2020Краткая биография Рэя Крока. Предложение Крока продавать франшизы. Первый ресторан "McDonald's" открывшийся в июне 1955 года в Дес-Плейнс под предводительством Рея Крока. Открытие "McDonald's" в Москве. Объединение ресторанного бизнеса и недвижимости.
презентация, добавлен 21.11.2015Історія розвитку компанії McDonald's, її маркетингова стратегія. Особливості збуту продукції, розташування ресторанів і стандартів будівництва, організації роботи і вимог до асортименту. Соціальна відповідальність компанії і участь у громадському житті.
реферат, добавлен 21.11.2014The target audience of bottled mineral and drinking water Nestle Uzbekistan. Distinctive features of mineral bottled water. The range of strategic options for further development of the company. Recommendations to further promote of the brand Nestle.
курсовая работа, добавлен 14.11.2015Описание компании "McDonald's", период планирования маркетингового плана. Анализ мезосреды организации, проведение SWOT-анализа. Конкурентное преимущество и стратегия, сущность товарной, сбытовой и ценовой политики. Организация и реализация бюджета.
курсовая работа, добавлен 11.06.2015Directions for the implementation of the "blue ocean" strategy, taking into account the specifics of enterprises and sectors of the food industry and market conditions. Evaluation of success factors and problems. Actions to create a new market space.
статья, добавлен 06.06.2022Situation of Logistics Infrastructure. Main objectives of the Transport Strategy. Socio-economical problems of Russia. Elements of Russian transportation infrastructure: Railways, Roads, Pipeline, Waterways, Air transportation and Electricity lines.
контрольная работа, добавлен 21.01.2015Использование компанией McDonald's единых стандартов приготовления блюд, технологии оборудования и маркетинговых стратегий. Стратегия McDonald's в ассортименте продукции. Особенности разработки маркетинговых стратегий компаний KFC, Wendy's и Burger King.
презентация, добавлен 26.11.2015Research of a set of organizational and economic measures carried out by enterprises producing organic food eggs for the effective promotion of their products on the market of Ukraine and abroad. Organic eggs as a separate segment of the food market.
статья, добавлен 05.10.2020Analysis of marketing tools that are appropriate to use in modern conditions in order to market enterprises in the field of physical culture and sports services (on the example of Poland). Features of sports marketing. Forms of sports sponsorship.
статья, добавлен 23.10.2023