Changes in place name semantics in the tourism advertising discourse

Investigation of transitions in the semantics of geographical names of places. Consideration of the main role of oikonim in the modern tourist advertising discourse. Influence of advertising on the positive perspective of geographical names of places.

Подобные документы

  • Representation of the comparative model of the poetic discourse of Mykolaiv Oblast. Semantics of comparative formations in poetic discourse and their relationship with language models. Dominant comparative constructions in the textual space of authors.

    статья, добавлен 27.02.2023

  • The article studies the linguistic means of English Internet news headlines performing advertising function. Viewing headline as a riveting short-cut to the contents of an article, advertising function lies in attracting attention to the full-text.

    статья, добавлен 24.06.2020

  • Stylistic devices employed in advertising to diversify the connotations of a product by creating implicit, suggestive meanings and connotative fields for the product that is being advertised. Suggestion as a verbal factor in forming text of a commercial.

    статья, добавлен 17.08.2021

  • Studying the problem of linguistic and paralinguistic means of creating some psychological techniques in marketing communication. Consideration of the advertising text as a complex linguo-visual phenomenon, represented by verbal and non-verbal parts.

    статья, добавлен 01.04.2022

  • Communication process and its components. Some results of investigation into the process of communication, namely processes of advertising discourse functioning in the context of the Internet. Context of verbal communication, multimedia potential.

    статья, добавлен 02.12.2018

  • The metaphors are a strong persuasive device. Analysis of some examples of metaphors in brand and product names, as well as in advertisements. The presents a overview of psycholinguistic literature on the effect exerted by metaphors on language users.

    статья, добавлен 19.12.2021

  • The paper deals with analyzing the features of authentic English advertising slogans from the linguistic point of view. The study considers the means of figurative creation of the advertising text component – the slogan, the verbal equivalent of the logo.

    статья, добавлен 03.01.2021

  • The analysis of precedent statements and names, their pragmatic functions (characterization of characters; evaluative-modal), ways of involving them into discourse and identifying the concepts to which they appeal (classic; marriage proposal; marriage).

    статья, добавлен 13.09.2023

  • Study of linguistic features of English-language advertising slogans and features of their translation into Ukrainian. In the process of research, the main functions of the advertising text are revealed: influencing, emotional, aesthetic, informative.

    статья, добавлен 27.03.2023

  • The phenomenon of comparative advertising and lexico-semantic features of its operation in the communication and translation process. Advertising texts combine a complex of lexical, grammatical and syntactic difficulties determined by their specifics.

    статья, добавлен 15.08.2021

  • General characteristics of proper names. The Theory of Onomastics. Proper Name as a Specific Unit of Language. The Role of Proper Names in Folklore. Linguistic Peculiarities of Proper Names in Folk Tales. Proper names in English and Armenian fairy tales.

    курсовая работа, добавлен 10.04.2015

  • Focuses on specifics of translating various personal names. Identified of the main methods of conveying the names of prominent and historical figures, ordinary names of people, Ukrainian female surnames, patronymic, foreign names and appositives.

    статья, добавлен 12.05.2018

  • The study of a precedent phenomenon (name) and its functions in political discourse. Consideration of the origin, semantics and functions of the case text and case name from various approaches, since they still do not have a single interpretation.

    статья, добавлен 26.06.2020

  • Analysis of the use of the language on the Internet. Description of the nicknames used by Ukrainians in their own blogs. Consideration of classification methods based on linguistic features. Consider names used for identification and self-presentation.

    статья, добавлен 25.12.2016

  • Description of the features of the structure and formation of informal place names, namely nicknames of American cities (onyms), by the number of components (significant words) which are divided into two main types: single-component and polycomponent.

    статья, добавлен 02.12.2018

  • Linguistic analysis of sports discourse as the language of sports subjects who, depending on the role reality, verbalize their communicative intentions in different ways. The place of sports in social life, in the communicative and informational space.

    статья, добавлен 24.09.2023

  • Consideration of theoretical grounds of the scientific discourse in the aspect of its tasks and peculiarities. Determination of factor in the language structure formation of scientific discourse. Analysis of emotionality of scientific discourse.

    статья, добавлен 29.09.2023

  • The study of airline companies advertising slogans as a specific type of communication. The communicative and pragmatic peculiarities of advertising autoslogans. The ways to achieve the communicative and pragmatic aims of advertising aviation slogans.

    статья, добавлен 02.02.2018

  • The study of political advertising discourse in other aspects, in particular linguacultural, semiotic, gender, comparative, functionally pragmatic, communicative. Particular attention has been paid to the morphological-cognitive principle of analysis.

    статья, добавлен 25.10.2022

  • The concept of precedent names, their cultural features and analogues in the translation language based on the American media discourse of the late XX-early XX1 centuries. Lexical and semantic features of modern English texts of journalistic style.

    статья, добавлен 17.01.2023

  • The study of the lexical and functional semantics of the adjective "CLEVER", which is part of the semantic field of adjectives with the general component "intellectual function". Dynamics of components in the lexical meaning of the adjective structure.

    статья, добавлен 16.07.2018

  • The influence of Scandinavian and French dialects on the formation of the English language. The analysis of the transformation of the vocabulary and semantics of the languages studied during of the last two centuries. A modern borrowing of phrases.

    статья, добавлен 24.04.2016

  • Advertisement - a notice or announcement in a public medium promoting a product, service, event or publicizing a job vacancy. Modeling any advertising message - the ability to effectively use the usual vocabulary to get the buyer to make a purchase.

    статья, добавлен 19.07.2020

  • Study of the culture of the ancient Celts by analyzing toponyms of Celtic origin in the Republic of Ireland, Northern Ireland, in the Irish diaspora. Cultural component of semantics of language units, the role of toponyms in different parts of the island.

    статья, добавлен 13.06.2022

  • Assessment of the pragmatic potential of using strategies and tactics to fulfill the functions of political discourse. The place and role in D. Trump's speeches of strategies of self-presentation, criticism of the opponent's activities and campaigning.

    статья, добавлен 25.08.2021

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.