Rethinking online product review usefulness

Utility check against review visibility. Distribution of ratings. Product type segmentation analysis. Feature of determining the price category. Improving buyers' purchasing decisions by permuting erroneous ratings of the current sorting algorithm.

Подобные документы

  • Technique of process management that provides the analysis of business process basing on event logs. Algorithm for high-level process model discovery, pseudocode of the algorithm. Any information system record event logs. Examples of plug-in execution.

    дипломная работа, добавлен 13.11.2015

  • The main stages of video production. Characteristics of available resources and capabilities of the company. Consideration of the target audience and competitors. Strategic business plan. Marketing activities for product promotion and sales analysis.

    дипломная работа, добавлен 18.07.2020

  • Market segmentation of hotel services has been investigated as the base of determination of the goals which will be the objects of further marketing investigations. The assessment of segmentation criterion: segment capacity, segment essentiality.

    статья, добавлен 12.10.2018

  • The peculiarities of Ukrainian milk and dairy products market under current conditions. Steps to improve the competitiveness of milk processing factories by implementing innovations in their product sales policy. The effectiveness of such measures.

    статья, добавлен 14.09.2016

  • The process of exploring joint management as an innovative business model. Market and user segmentation in the economy. Socio-demographic description of the people who used carsharing and exchange things. The specifics of the Russian brands exchange.

    дипломная работа, добавлен 26.08.2017

  • Review of perfume advertising taking into account verbal, visual and olfactory modes. A comparison of the types of perfume advertising distinguished as a type of catalog for the professional sales agent, the potential consumer. Multimodal cohesion.

    статья, добавлен 11.12.2023

  • Strengths of Starbucks Corporation: Sound financial records, Largest coffeehouse chain in the world, Employee management. Weaknesses: Product pricing and Negative publicity. Opportunities: Extend supplier range and Expansion to emerging economies.

    презентация, добавлен 05.12.2013

  • Increase the purchase amount that, on average, per user - one of the main reasons for the growing popularity of e-Commerce market. Analysis of the comparative advantages, challenges of launching a multi channel retailing system through online stores.

    статья, добавлен 12.04.2018

  • Analysis of trends in the development of marketing in social networks. Research on innovations for product promotion in social networks. Use of web analytics, video advertising, influencer marketing. Transforming social networks into marketplaces.

    статья, добавлен 18.12.2023

  • Analysis of issues related to the development of an effective advertising campaign. Proposed of resources, which will allow the user independently generate advertising budget in the short term; ensure the simplification of decision-making at planning.

    статья, добавлен 28.09.2016

  • Is presented applied to reduce the risk of loss of stock, movement within warehouse, quantity, and material values in the isolated integrated logistics system. Application features ABC analysis, ZYZ analysis and the method of determining the boundaries.

    статья, добавлен 03.04.2018

  • Market research of the cosmetics and skin care industries. Consumers of cosmetic products and their preferences. Review and analysis of consumer survey results, development of recommendations for Asian brands operating in the market or entering it.

    дипломная работа, добавлен 17.07.2020

  • Analysis of the concept of ETL-system as the process of this intellectual system operation, its three stages. A brief review of ETL-tools, their important role in obtaining reliable and qualitative data contributing to competitiveness of large companies.

    статья, добавлен 15.02.2019

  • Analysis of the international beauty brands content marketing on instagram and facebook. Review existing literature on the topic: the definition and the concept of the term "customer engagement". Making of recommendations for global beauty brands.

    дипломная работа, добавлен 02.09.2018

  • Trends in the development of e-Commerce in Europe results of the monitoring sites of different countries. Analysis of payment and competitive advantages, which are used in Europe in the online stores. Development of the map of sensitivity of the consumer.

    статья, добавлен 09.07.2017

  • Conceptual Framework of Film Distribution. Results of Interviews Conducted with Industry Experts. Case Studies of Establishing Film Distribution, Glukoza Production. Research outcomes and managerial implications. Recommendations for further research.

    презентация, добавлен 23.12.2015

  • Characteristics of the various methods used by advertisers to create effective ads, to maximize the attractiveness of the target group of users, informing readers about the benefits of the product. Develop an advertising slogan to promote the brand.

    реферат, добавлен 11.12.2010

  • Customer lifetime value like one of the key business indicators which we can predict net income, as well as future relations between the company and the client. Characteristics of the several measurements and evaluations of recommendation systems.

    дипломная работа, добавлен 18.07.2020

  • Классификация и функции видеопродукта. Каналы его доставки и виды размещений в индустрии развлечений. Целевое изменение аудитории. Просмотр повторяющихся фильмов. Продвижение табачных изделий и алкогольных напитков. Бренды в кино и на телеканалах России.

    презентация, добавлен 11.04.2014

  • The article deals with the theoretical and methodological approaches to foming "logistics" category, which is considered as a science and a practical area of business. A retrospective and development evolution of the researched category in military.

    статья, добавлен 03.09.2024

  • Особенности и принципы формирования рекламной системы с помощью телевизионных передач. Использование тех или иных продуктов в видных голливудских фильмах и мультфильмах. Оценка эффективности данного приема в сфере продвижения. Скрытая реклама в СМИ.

    реферат, добавлен 29.01.2014

  • E-commerce and its difference from traditional commerce. Impulse buying and its characteristics. Identification of whether there is a connection between gender, income, education and employment of an online customer and online impulse buying behavior.

    дипломная работа, добавлен 07.12.2019

  • Customer is the main hero of online trade game, so there are online marketing communications to be involved to use the conception of social-ethic marketing. Personification influences on the instruments and online marketing communications approaches.

    статья, добавлен 28.09.2016

  • Методы получения внешней информации. Ключевая идея бренда по модели Quadric. Алгоритм описания элементов маркетинг-микса. Пример стратегии по элементу Product. Решение задач по удержанию гостей и интенсификация процесса привлечения новых клиентов.

    презентация, добавлен 13.01.2015

  • Implementation of anti-risk measures aimed at reducing risk for specific business groups and organizations. Development of a methodical approach to assessing the level of perceived risks when shopping online. Advantages and disadvantages of leasing.

    статья, добавлен 08.01.2024

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.