Marketing approach to the formation of a digital commercial space for sale of organic products
Transformation of marketing approaches to the promotion of various goods and services. Impact of modern innovations in the field of information and communication technologies, development of social networks on the strategy of promoting organic products.
Подобные документы
Terms of use of marketing communications in the agricultural sector. Different approaches of scientists to determine the essence of the concept of marketing communications in agricultural enterprises, their main constituent elements and features.
статья, добавлен 23.08.2018The new marketing-mix concept. Important practical implications for innovative enterprises, those that base their market activity on new information technologies. The model is an integral part of the rail model which combines marketing strategies.
статья, добавлен 09.10.2018The factors for intellectual capital growth at digital companies that use digital platforms for business processes, use the potential of digital transformations to change the structure of assets with the dominance of intangible assets over tangible ones.
статья, добавлен 18.09.2024This article deals with innovative marketing technologies. The purpose of the article is to study the marketing influence factors on the management system of a company, the vectors which lead to the design of an enterprise’s administrative structure.
статья, добавлен 19.07.2020The defines strategic trend of the development of the sphere of higher education is the search and implementation of an effective marketing strategy designed to ensure the competitiveness of the university in the target market of educational services.
статья, добавлен 20.07.2024The role of tastes and preferences of consumers in the process of determining the demand for goods. Changes in the prices of related products, the use of advertising in stimulating the sale of products. Consumers ' expectations concerning future prices.
статья, добавлен 05.03.2018Dynamics of publishing activity for the search queries "marketing management" and "theatre arts" in the scientometric databases. Competitive analysis of Ukrainian theaters. the of marketing strategies for successful promotion of theater productions.
статья, добавлен 14.12.2024The research company's relentless pursuit to implement the innovative marketing elements in production and marketing services to quickly reach the customer and meet needs according to the quality standards, the appropriate cost, and delivery speed.
статья, добавлен 18.04.2023Formation of personnel policy at the enterprise in modern conditions. Analysis of the features of building an effective personnel policy. Skills and abilities of innovation marketing specialists to identify purchasing behavior, hidden needs of consumers.
статья, добавлен 26.12.2023Use of social marketing tools by local self-government bodies. Aspects of the use of marketing in public administration. The role of territorial marketing in ensuring the interests of the territory, its functioning as a service of local self-government.
статья, добавлен 13.10.2022Peculiarities of the application of social and communication technologies in the organization of an advertising campaign and the formation of information and media culture on the example of the Private University. Traditional and innovative approaches.
статья, добавлен 20.07.2018Theories for studying attitude change. Love and loyalty to the brand. Definition and types of scandals. Scandals on moral ground. The formation of a certain market situation, the success of marketing programs implemented by manufacturing companies.
курсовая работа, добавлен 13.11.2023Basic Types of international marketing strategies. Marketing strategies used by online TV services. Peculiarities of Netflix and Amazon Prime Video marketing strategies in India and services comparison. Netflix and Amazon Prime performances in India.
курсовая работа, добавлен 03.09.2018Culture and marketing communication. Culture and consumer socialization. Materialism, identity and religiosity. Culture and service quality. Culture and language effects. Culture and consumer revenge behavior. Culture and government action.
реферат, добавлен 22.12.2009- 90. Calculation of synthesized effect from integrated marketing communications of industrial enterprise
Analysis of the problems of formation of the communication policy of enterprises. Finding ways to ensure business efficiency and improve competitiveness. Build a hierarchical model for the evaluation of synthesized effects of marketing communications.
статья, добавлен 28.09.2016 The conceptual approach to strategy and long-term marketing program of brand management. The current approach to brand management at companies of the Republic of Kazakhstan. The program of brand management is offered on the basis of consumer loyalty.
статья, добавлен 28.09.2016Analysis of the laws regulating synthesized marketing communications, principles and functions of marketing communications synthesized effect, suggestes the mechanism formation of marketing communications synthesized effect of industrial enterprise.
статья, добавлен 26.08.2016Characteristics of graphic design and its potential as a tool for digital marketing. An overview of graphic design as a key way of communicating information about a product or service through visual means. The role of graphic design in marketing.
статья, добавлен 16.01.2024Analysis of components of the library's communication and image policy and the determination of methods for optimizing the activities of libraries in social media. Effectiveness of new Internet technologies introduction in work of library institutions.
статья, добавлен 12.04.2023Specifying and analyzes most important approaches to understanding the content and content of positioning as an element of the tourist marketing mix. Making conclusions on further directions of developing positioning research within tourism marketing.
статья, добавлен 29.09.2016The use of marketing relations in tourism companies. The analysis of the foundations relationship marketing, especially this type of marketing versus other forms of interaction with customers. The essence of loyalty programs in the travel services.
статья, добавлен 26.08.2016The role of the construction industry in the development of the national economy. The choice of marketing strategy as a key to the marketing opportunities of real estate companies. Proposals for expanding sales of real estate and construction companies.
статья, добавлен 28.09.2022The marketing tools for effective product promotion in the Ukrainian and global chocolate markets. The theoretical and methodological foundations of strategic marketing promotion as a significant marketing tool in ensuring effective product promotion.
статья, добавлен 20.07.2024Analysis of marketing strategies that can be used by start-up companies to ensure rapid growth, attract customers and create a brand identity. Development of a multi-criteria model of optimization of marketing strategies. Overview of resource allocation.
статья, добавлен 16.06.2024Cultural and recreational activities as a creating conditions for a person's motivational choice of subject activity, determined by his needs and interests. Ways of improving the system of promoting theatrical services in the form of PR communications.
статья, добавлен 11.07.2023