????????????? ????????? ???????? ?2? ??????????
???????????? ???????????? ??????????????????????? ??????? ? ??????? ??????? ? ????????? ?????? ?????????, account-based-??????????, ???????????????? ???????? ??? ????????? ? ??????????? ????????????. ?????? ????????????? ????????? ???????? B2B-??????????.
Подобные документы
Study of the relationship of global marketing and advertising with the cultural characteristics of countries in the economy. Analysis of the approaches of transnational corporations to the formation of strategies. Basic elements of global marketing.
??????, добавлен 01.02.2022Research of the application of the Lovemark concept in modern business. Analysis of the impact of a marketing strategy on customer loyalty and emotional engagement. Shaping the tastes and behaviors of target customers, increasing their brand confidence.
??????, добавлен 20.07.2024Means of motivation of potential consumers. Analysis of the possibilities of print advertising in the XX century. The study of the style features of fonts, graphic decorative elements and the nature of images in advertising messages of Kyiv periodicals.
??????, добавлен 05.06.2022The article outlines methodological aspects of the role of digital marketing in the process based on the analysis and systematization of theoretical and practical approaches to a comprehensive assessment of the business marketing activity efficiency.
??????, добавлен 04.12.2023The use of live fire as tools in the design of visual communications. Consideration of ways to attract the attention by creating shocking images based on the conscious formation of a flame. Creation of burning billboards, color-changing inscriptions.
??????, добавлен 20.09.2024The reasons for the slower decline in demand for Premier League football matches in Russia compared to the top 10 European leagues. Factors affecting the attendance of the games of the Russian Premier League, based on field indicators of football clubs.
????????? ??????, добавлен 01.12.2019Research of a role of values and life style (VALS) in brand loyalty. An attempt to recognize the preferences and segment the readers of the English newspapers based on their psychographic profiles by using VALS. Customers Profile of English Newspapers.
??????, добавлен 02.10.2012The approaches of a marketing concept for the cooperation between profit and non-profit sectors. The usefulness of a partnership, based on interconnection of sectors. The initiation of long-term partnerships of business entities, non-profit organisations.
??????, добавлен 30.08.2016This article deals with innovative marketing technologies. The purpose of the article is to study the marketing influence factors on the management system of a company, the vectors which lead to the design of an enterprise’s administrative structure.
??????, добавлен 19.07.2020Analysis of the dynamic approach to the formation of marketing strategies to capture regional markets. The development of a two-level dynamic model of regional market of domestic gas meters. The analysis of the ranking of markets as objects of research.
??????, добавлен 28.09.2016Research of logistics opportunities of TRACEKA countries. The role of border crossings in ensuring the flow of goods between countries. Comparative assessment of the logistics gap between TRACEKA countries based on the logistics efficiency index.
??????, добавлен 21.12.2016The concept of marketing in the culture. The main categories of cultural marketing in the field of film distribution. Research of the film rental market and evaluation of the marketing attractiveness of PJSC "MultiplexHolding" by the integral criterion.
??????, добавлен 24.02.2025The main problems of digital marketing based on artificial intelligence. Integration of artificial intelligence into existing systems. The essence of digital marketing, studying capabilities. Prospects, consequences of development, implementation of AI.
??????, добавлен 19.03.2024The impact of book-based movies’ release on book demand in the Russian market. Annual data on the book sales of book retail chain and information about the movie releases. Evaluation of the film industry’s film-making decision and the demand for books.
????????? ??????, добавлен 15.09.2018Description of the family business on the example of a specific Spanish company "Vigar". The effectiveness of the presented international company and the difficulties faced by the family business are considered. A marketing analysis of the Vigar.
??????, добавлен 21.07.2020This article investigates personalization with the focus on the customer experience journey and its use for the estimation of customer responses. The need for this focus is based on the necessity to understand customer responses to personalization.
??????, добавлен 27.06.2021Tests the effects of both direct and indirect network externalities for the merchants’ card acceptance probability based on the representative survey of 800 traditional merchants from all Russian regions. Current non-cash retail payment market analysis.
????????? ??????, добавлен 23.09.2018Symmetry as a way of shaping, creating an image of dynamic visual communications. Consideration of dynamic visual communications as a sphere of interaction between a person and the environment. Rethinking how to design based on the principles of symmetry.
??????, добавлен 25.04.2022Research on the implantation of integrated marketing communication in the brand building and communication of a higher education institution. The use of artificial intelligence technology to form the image and increase the competitiveness of HEI.
??????, добавлен 02.11.2022Technique of process management that provides the analysis of business process basing on event logs. Algorithm for high-level process model discovery, pseudocode of the algorithm. Any information system record event logs. Examples of plug-in execution.
????????? ??????, добавлен 13.11.2015The developing of a factor model based on significant factors in the macro environment of tourism enterprises. The evaluation and analysis of the factors in the macro environment of tourism enterprises are conducted using the principal components method.
??????, добавлен 29.11.2016
