The symbiosis of offline and digital retail: Ukrainian context
Research of the features of the digital and offline business of retailers. Volumes of online trading in the general structure of Ukraine's turnover. Recommendations for the development of digital business for retailers with a traditional retail network.
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The transition of Ukrainian companies, enterprises and government institutions to digital technologies is accelerating. Digital transformation affects the business models and economies of every country in the world, initiating synergetic effects.
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