Advertising language in the modern ukrainian media environment
Description of the current state of the language of advertising in the Ukrainian media space. Typical mistakes in advertising texts, the reasons for their occurrence, violations of literary norms. The samples to improve the language of advertisers.
Подобные документы
The use of simulacrums and urban mythologists in the media space. Visual advertising code as an object of understanding and myth-making U. Eko. Looking at advertising from the point of view of satisfying the needs of philosophical heritage J. Geisinga.
статья, добавлен 18.05.2022Convergence is the process where several media channels come together to operate in synergy and harmony, being able to report more information. Media companies pursue audiences by greater benefit from marketing and advertising through cross-selling.
реферат, добавлен 18.12.2012Metaphorical analysis of the concept of "Crimea" in the Russian-language texts of the Ukrainian media discourse of the online publication "Ukrainian Pravda" 2014-2020. Repeated images of the annexed Crimea in the early stages of the Russian-Ukrainian war.
статья, добавлен 20.03.2024Study of imagery and diversity as communicative features of media text. Review of communicative signs as characteristics of language. Language evaluation criteria based on the example of media texts of various topics in printed and online publications.
статья, добавлен 25.11.2023Analysis potential of intertextuality in news headlines about the Russian-Ukrainian war in the Ukrainian religious media space. Features of stimulating the necessary emotional reaction in the addressee of religious media regarding Russian aggression.
статья, добавлен 05.03.2023Peculiarities of lexical shortenings in the English language. Analysis of abbreviated formations in the Ukrainian media texts. Lexical shortenings and their functions. Comparative lexico-semantic analysis of English and Ukrainian reduction in the press.
курсовая работа, добавлен 05.06.2015The article is dedicated to topical issue of developing media literacy in non-language university students as a component of teaching them English as a foreign language. The notions of media, mass media, media education, its aim, tasks and media literacy.
статья, добавлен 25.01.2023The specifics of language and communication of the modern professional music discourse in Russian specialized media. The mechanisms of metaphorization The common metaphors, aspects of their usage. The new media language in the field of music journalism.
дипломная работа, добавлен 18.07.2020The study of the phenomenon of political advertising and political slogans as the quintessence of semantic dominants in the information space of the state. The classification of strategies for the implementation of suggestiveness in the specified texts.
статья, добавлен 11.11.2022A study of the verbal representation of the concept of COVID-19 in German-language media communication. Formation in collective and individual consciousness, reflection of knowledge about the disease, its consequences, methods of protection and struggle.
статья, добавлен 23.01.2023The scientific and theoretical periodical "Slovo i Chas" ("Word and Time") is an extraordinary phenomenon in the Ukrainian media space. For more than three decades of its existence, the it has become an component of the Ukrainian information space.
статья, добавлен 23.10.2022Implementation of international and all-Ukrainian media literacy projects in Ukraine. Critical understanding of information messages, protection of the population from manipulative influences. Development of digital and media competence of Ukrainians.
статья, добавлен 11.12.2023Assessment of the scale of the formation of new paradigms of speech behavior of journalists and the frame of feedback from readers. A study of the functioning in the network space of media texts with provocative content that form the social underground.
статья, добавлен 30.01.2021The main characteristics of aviation-related content in Ukrainian online media during the period of the full-scale Russian-Ukrainian war in 2022 and 2023. The peculiarity of covering the problem of drones and their use by mass media for data collection.
статья, добавлен 18.11.2023Research analysis of aviation-related content in Ukrainian online media during the period of the full-scale Russian-Ukrainian war in 2022 and 2023. The peculiarity of covering the problem of drones and their use by mass media for data collection.
статья, добавлен 08.01.2024"The Act on the Principles of the State Language Policy" adopted by the Verkhovna Rada on 5 June 2012 worsened the language situation in the state even more. Role of the newspaper ‘The Day’ in the process of forming the state language policy in Ukraine.
статья, добавлен 05.04.2019The relationship between the problem of promotion and the communication strategy of children's publishing. Formation of the reputation and image of children's publishing houses. Advertising and PR methods in the complex of promoting children's books.
статья, добавлен 25.06.2024Detailed analysis of different lexical units of substituting nature to find out the reasons and main causes of active language euphemisation. Finding the connections between euphemisms and people’s concepts and way of thinking. The use of euphemism.
статья, добавлен 26.08.2021Two dimensions of the Russian-Ukrainian military conflict (physical, discursive). Its coverage in 4 Ukrainian online news portals. Interdisciplinary approach to the media coverage of military conflicts. Relationship between the media and security issues.
статья, добавлен 27.09.2022- 20. Text and discursive categories of modern Ukrainian internet-media in the paradigm of postmodernism
The identification of the basic text and discursive categories of Ukrainian online media-discourse. Of postmodernism as a cultural paradigm and artistic trend were characterized, the correlation between text and discursive categories of media-discourse.
статья, добавлен 25.12.2016 Analysis of messages of national identity in English-language newspaper discourse. The role of cultural symbols and mass media in the system of values of the country and patriotic education. Linguopragmatic aspects of the concept of "patriotism".
статья, добавлен 19.08.2021Analysis of the reasons for the popularization of social media and news digital platforms. Review of Ukrainian convergent newspapers. Comparative characteristics of Telegram and TikTok. Using the Telegram channel to inform the population of Ukraine.
статья, добавлен 31.01.2024The problem of the effectiveness of foreign broadcasting in the system of foreign policy media communications of states. The role of foreign language in the implementation of foreign policy strategies, in creating a positive image of the country.
статья, добавлен 22.05.2022In this paper presents modern trends in the change of the semantic field of the concept «war». Based on the analysis of mass media in Russia, Ukraine and the USA, we demonstrated the regularities and interdependences of the mass media content.
статья, добавлен 12.09.2021Characterization of the phenomena of oligarchization and offshorization as factors that are problematic conditions of influence on the media market. Analysis of media ownership owned by oligarchs. Study of sectors of influence of media holdings.
статья, добавлен 23.10.2022