Formation of product assortment of retail enterprises
In the article have been defined that in the direction to ensure consumer loyalty to the company, first of all, the optimal assortment should be formed and the formation of goods should be carried out. The application of the integrated ABC/FMR analysis.
Подобные документы
Models of the consumer choice process. Affect and Non-Conscious Processes. Review recent research in a number of different aspects of the consumer choice domain and highlight work that suggests that nonconscious components may play an important role.
??????, добавлен 14.03.2014Product Placement ??? ????????????? ??????? ??????? ? ??????? ??? ???????????? ??????????. ??? ???????????? ???? Product Placement, ?????????? ?? ?????? ???????????????. ???????????? Product Placement ?? ?????? ????? ???????: ??????, ??????? ??? ????????.
???????, добавлен 21.11.2015Overview of multisided platform concept: definitions and evolution of approaches. Multisided platforms as a new business model. Advantages and disadvantages of multisided platform approach in the fast-moving consumer goods industry. FMCG industry.
????????? ??????, добавлен 01.09.2018Shows how advertising influences people's attitudes, focusing on the mechanisms and strategies that advertisers use to persuade consumers. Describes the processes of attitude formation, emphasizing values and needs, and creating brand identi
??????, добавлен 26.02.2025Establishing the main characteristics of consumers of the fashion industry in Ukraine. Research of consumer behavior of Ukrainian women. Study of goals and tools of clothing design. The role of multi-brand shopping centers in the industry of fashion.
??????, добавлен 22.06.2022???????? ??????? Product Placement. ??????? ?????????????? ????????????? ???????? ????????????? ????????. ???? ??????? Product Placement ??? ?????? ? ??????????? ???????. ??????????????? ?????? Product Placemen, ??? ??????? ?? ???????????? ???????.
??????, добавлен 21.02.2012?????? ?????????? ? ??????????? product placement. ?????? ? Product Placement. ?????????? Product Placement ??? ??????????a ?????????????? PR. ?????????? ? ?????????? ?????-????????. ????????????? ??????? ??????? ???????. ??????? ???????? ???????.
???????? ??????, добавлен 06.12.2012The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products. An analysis of the previous studies labor market. Potential obstacles to implementation of the developed strategy.
??????, добавлен 24.02.2016Theoretical formulation of the place of the brand among the marketing communications in the tourist business. The experience of the leading destinations and tourism enterprises in the formation of brands. Technology for building the tourist brand.
??????, добавлен 25.08.2016Transformation of marketing approaches to the promotion of various goods and services. Impact of modern innovations in the field of information and communication technologies, development of social networks on the strategy of promoting organic products.
??????, добавлен 24.06.2024A comprehensive study of the features of advertising creativity. Active use of emotions, emotional creativity, which is designed to form an advertising message that is interesting to consumers. Examples of Ukrainian and foreign advertising practices.
??????, добавлен 28.12.2022Features modern agrologistika in Ukraine, its formation and development. The role of logistics in supply, moving, storage and delivery of finished products to customers. Definition the main goal of "green" logistics, its importance and formation.
??????, добавлен 22.08.2017A complex of hotel product promotion is reviewed. The distribution of responsive group of consumers in the relationship marketing is characterized. Stages, models of behavioral responses of buyers In Ukraine and the formation of communication goals.
???????????, добавлен 24.02.2016The theoretical basis of marketing in a company. Role of marketing in a company. New tendencies of marketing audit perfomance. Biotechnology market description. Marketing audit results analysis. Analysis of the internal environment of the organization.
????????? ??????, добавлен 01.07.2017Marketing channels and omni-channel marketing analytics. Segmentation of users based on contest status. Development of recommendations for marketing strategy in E-mail channel for real company based on CRM data analysis. Identification of the problem.
????????? ??????, добавлен 23.09.2018History of development and general characteristics of Walmart activities. Financial results of the Walmart company. Porter 5 forces analysis, PEST-analysis of Walmart. Competitive advantages of this trading network. Protection against competitive threats.
??????, добавлен 24.02.2019The problem of the harmonious operation of logistics management in a universal system. The description of local and global laws of balance, taking into account the parameters of the source rules for sales of inventory turnover, their optimal number.
??????, добавлен 21.02.2016Increased competition in the digital environment leads to the search for effective tools to attract targeted traffic to websites. Search engine marketing, which includes search engine advertising, allows to achieve this aim by means of technical settings.
??????, добавлен 20.07.2024?????????? ???????????? ???????? ????? ??? ?????? ?????? ? ???? ? ?????????? ??????. ????????? "Product Placement" ? ????? ? ??????? ?? ?????? ??????????? ????????????? ???????????. ?????? ???????? ????? ? ????????????? ?????????? Product Placement.
???????? ??????, добавлен 04.12.2014?????? Product Placement ??? ???????? ?????????? ?????, ???????? ??? ???? ? ??????????? ????????. ?????????????? ???? ? ????? ??????? ??????? ? ????????????????, ???????????? ?? ??????????????. ???????????? ?? ?????????????????? ??????? Product Placement.
??????, добавлен 06.06.2018Consideration of the aspect of the anchor shops of the shopping center and their impact on consumers. Analysis of the influence of demographic profile on the perception by customers of a certain store. Development of marketing strategies by managers.
????????? ??????, добавлен 14.07.2020Market research of the cosmetics and skin care industries. Consumers of cosmetic products and their preferences. Review and analysis of consumer survey results, development of recommendations for Asian brands operating in the market or entering it.
????????? ??????, добавлен 17.07.2020Description of the family business on the example of a specific Spanish company "Vigar". The effectiveness of the presented international company and the difficulties faced by the family business are considered. A marketing analysis of the Vigar.
??????, добавлен 21.07.2020Tests the effects of both direct and indirect network externalities for the merchants’ card acceptance probability based on the representative survey of 800 traditional merchants from all Russian regions. Current non-cash retail payment market analysis.
????????? ??????, добавлен 23.09.2018???????? ???????? ? ???????? ??????????? ????? product placement. ???????????? ??????? ???????????? ???????, ?????????????? ? ???????, ? ????????????? ????????????. ?????? ???????????? ??????? ? ?????????? Product placement ??????????? ?????? ????????.
????????? ??????, добавлен 11.07.2014