Using internet marketing to increase website conversion: challenges of effectiveness of different tools and techniques

The process of optimizing a website to maximize the conversion of website visitors into customers or buyers. Effectiveness issues of various marketing tools and techniques to increase website conversions. The level of influence of Internet marketing.

Подобные документы

  • Development of proposals for the development of trade networks of the fashion industry in Ukraine in a pandemic and after quarantine. Analysis of the main tools and methods of holistic marketing used by the retail network of the fashion industry.

    статья, добавлен 14.02.2022

  • The essence of marketing communication strategy and value for each subject. The purpose of its formation, a place in the hierarchy of strategic planning in the enterprise. Step by step procedure for the formation of a marketing communication strategy.

    статья, добавлен 05.12.2018

  • Marketing promotion as a step to popularize companies among the population. Measures aimed at the development of marketing in Azerbaijan. Using the synthesis of national features of the economy and world experience as a requirement of modernity.

    статья, добавлен 20.07.2024

  • Increased competition in the digital environment leads to the search for effective tools to attract targeted traffic to websites. Search engine marketing, which includes search engine advertising, allows to achieve this aim by means of technical settings.

    статья, добавлен 20.07.2024

  • Terms of use of marketing communications in the agricultural sector. Different approaches of scientists to determine the essence of the concept of marketing communications in agricultural enterprises, their main constituent elements and features.

    статья, добавлен 23.08.2018

  • The new marketing-mix concept. Important practical implications for innovative enterprises, those that base their market activity on new information technologies. The model is an integral part of the rail model which combines marketing strategies.

    статья, добавлен 09.10.2018

  • Description of the marketing plan of the company of Mercedes-Benz: driving forces affecting global marketing; Hofstede model of the United Kingdom; segmentation, marketing, positioning; marketing mix strategy; mission statement, the goal of the company.

    курсовая работа, добавлен 22.05.2014

  • Green marketing as the marketing of products that must be environmentally friendly. Analysis of the problems of forming a positive perception of the enterprise by potential consumers as environmental. Familiarity with the functions of an ecological hotel.

    статья, добавлен 16.11.2020

  • Disclosure of the essence of the marketing strategy as the most important feature of a modern organization that allows you to use the marketing service to attract and meet target markets. Development of a marketing strategy for "EGO Translating Company".

    дипломная работа, добавлен 15.09.2020

  • Description of the family business on the example of a specific Spanish company "Vigar". The effectiveness of the presented international company and the difficulties faced by the family business are considered. A marketing analysis of the Vigar.

    статья, добавлен 21.07.2020

  • The History of Gillette company, its market environment in India, competitors and consumers. Analysing of targets and elements of marketing strategies and segmentation. Essentials of marketing mix. Feature of product, pricing and promotion strategies.

    курсовая работа, добавлен 15.05.2011

  • The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products. An analysis of the previous studies labor market. Potential obstacles to implementation of the developed strategy.

    статья, добавлен 24.02.2016

  • Characteristic of marketing of banking services as the activity of presenting, advertising and selling banking products in the best way to meet the needs of consumers. Marketing of banking services as one of the services of the financial industry (bank).

    статья, добавлен 25.07.2020

  • The main stages in the development of political marketing as theory and practice of modern political process in a democratic society. Use of technology in the practice of political marketing campaign, shaping the image of political leaders and the state.

    статья, добавлен 25.11.2016

  • Classification of approaches to solving the problems of "smart" cities. Improving the effectiveness of the implementation of the marketing decision-making strategy. The introduction of intelligent technologies in the sphere of consumption and services.

    статья, добавлен 03.08.2021

  • Various aspects of strategic marketing in the context of healthcare. Promotion, price, place, product as the four components of marketing a medical business. Strategic planning for the promotion of dental clinic "Dental Palace" in St. Petersburg.

    дипломная работа, добавлен 04.12.2019

  • The main problematic issues of the relationship between management technologies, business modeling and marketing planning of IT startups. Analysis of modern approaches to classification, tasks, templates and elements of building business models.

    статья, добавлен 03.07.2023

  • Marketing as the organizational business area that interacts most frequently with the public. The constant invasion of advertisements in all means of communications triggers off people acting in the way publishing companies want them to behave.

    эссе, добавлен 08.04.2014

  • The research company's relentless pursuit to implement the innovative marketing elements in production and marketing services to quickly reach the customer and meet needs according to the quality standards, the appropriate cost, and delivery speed.

    статья, добавлен 18.04.2023

  • The role of marketing research in the field of tourism. Development of an adequate marketing strategy for a tourism enterprise in the context of COVID-19. Market transformation in a pandemic. Carrying out marketing research when reformatting the market.

    статья, добавлен 16.11.2022

  • Study of the relationship of global marketing and advertising with the cultural characteristics of countries in the economy. Analysis of the approaches of transnational corporations to the formation of strategies. Basic elements of global marketing.

    статья, добавлен 01.02.2022

  • Theoretical basics and delivery methods of online advertising. Use of the Internet to target network subscribers. Placing ads on mobile devices. Send of messages using texts, animation and video clips. Benefits of Email marketing. Designing media tactics.

    курсовая работа, добавлен 03.10.2017

  • The factors for intellectual capital growth at digital companies that use digital platforms for business processes, use the potential of digital transformations to change the structure of assets with the dominance of intangible assets over tangible ones.

    статья, добавлен 18.09.2024

  • Dynamics of publishing activity for the search queries "marketing management" and "theatre arts" in the scientometric databases. Competitive analysis of Ukrainian theaters. the of marketing strategies for successful promotion of theater productions.

    статья, добавлен 14.12.2024

  • Research on the use of the latest technologies in the implementation of marketing intelligence, its use without prejudice to the social and physical health of consumers. Characteristics of technologies for the implementation of marketing intelligence.

    статья, добавлен 04.11.2020

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.