The language advertisement slogans
Characteristics of the various methods used by advertisers to create effective ads, to maximize the attractiveness of the target group of users, informing readers about the benefits of the product. Develop an advertising slogan to promote the brand.
Подобные документы
Analysis of issues related to the development of an effective advertising campaign. Proposed of resources, which will allow the user independently generate advertising budget in the short term; ensure the simplification of decision-making at planning.
статья, добавлен 28.09.2016The communicative and psychological influence of the brand character. Creating a brand persona based on certain characteristics that are inherent to the audience, as well as the company itself. Successful and timely introduction of new stories or mascots.
статья, добавлен 06.08.2023Characteristics of the place of the brand among marketing communications in the tourism business. Analysis of the experience of leading destinations and tourism enterprises in the formation of brands. Research of technology of building a tourist brand.
статья, добавлен 09.01.2019The scientific article describes 12 key principles of planning advertising activity, which can be used during the preparation of a media strategy and can help solve the task of selecting a media mix and strategic work with various advertising tools.
статья, добавлен 08.01.2024Forms of information services for users of Internet resources with the provision of documented information prepared in accordance with the needs of these users. Content marketing model for effective management of website content in Ukrainian business.
статья, добавлен 19.11.2022The target audience of bottled mineral and drinking water Nestle Uzbekistan. Distinctive features of mineral bottled water. The range of strategic options for further development of the company. Recommendations to further promote of the brand Nestle.
курсовая работа, добавлен 14.11.2015Analysis of e-branding of the Lidl brand. A marketing strategy aimed at retaining existing customers and attracting new ones. Development of events that present the brand, interest buyers, maintain relations between senders and receivers of the product.
статья, добавлен 27.09.2022The aim and purposes of digital marketing. Research of the latest trends in the formation of the brand image, taking into account digital marketing. Justification of approach of using a social network to create and differentiate brands in practice.
статья, добавлен 24.06.2024The marketing tools for effective product promotion in the Ukrainian and global chocolate markets. The theoretical and methodological foundations of strategic marketing promotion as a significant marketing tool in ensuring effective product promotion.
статья, добавлен 20.07.2024The Ukrainian and foreign experience of using video commercials in promoting the brand of the territory as a tourist destination. The use of humor and regional music, and the use of non-standard storylines in the creation of modern video content.
статья, добавлен 19.01.2023The relevance of scientific research is due to the establishment of the brand as the most valuable asset of the company. Brand audit appears as a preparatory step for developing or correcting brand positioning, clarifying its development strategy.
статья, добавлен 06.07.2023The main stages of video production. Characteristics of available resources and capabilities of the company. Consideration of the target audience and competitors. Strategic business plan. Marketing activities for product promotion and sales analysis.
дипломная работа, добавлен 18.07.2020Characteristics and structural organization of visual formal elements of modern advertising. Study of the integrative nature, attributes and semiotic mode of functional groups. Selection of subunits, subelements and subparameters of advertising texts.
статья, добавлен 11.02.2024The purpose of the research of article is to highlight the basics of the origin of advertising and advertising activities both in the world and in Ukraine in particular; study of the impact of advertising of various types on consumer demand and choice.
статья, добавлен 16.07.2023Research of a role of values and life style (VALS) in brand loyalty. An attempt to recognize the preferences and segment the readers of the English newspapers based on their psychographic profiles by using VALS. Customers Profile of English Newspapers.
статья, добавлен 02.10.2012Attracting the attention of environmentally conscious buyers to the company. Building a positive corporate reputation. Study of various communication strategies, multimodal means used to create attractive advertising images of the Walmart Corporation.
статья, добавлен 09.03.2021Background and Research Gap, оverview of customer attitudes. Relevant theories for studying attitude changes. Brand love, responsibility. Definition and types of scandals, product-based scandals. Moral-based scandals, identification of research gap.
контрольная работа, добавлен 13.11.2023Study of the relationship of global marketing and advertising with the cultural characteristics of countries in the economy. Analysis of the approaches of transnational corporations to the formation of strategies. Basic elements of global marketing.
статья, добавлен 01.02.2022The role of advertising in the modern life of each person. Purpose and function of advertising, which is part of the communication activities of the company. The results of a poll of city residents relations to advertising, factors of its effectiveness.
реферат, добавлен 07.06.2015- 45. Advertising
The Advertising Broker. The New Face of Advertising. The Marketplace and What Happens in it. Trade Marks, Labels, and Logotypes. The Different Kinds of Advertising: corporate, professional, industrial. Marketing Services: copy, art, media, radio-TV.
реферат, добавлен 30.06.2014 Research of the application of the Lovemark concept in modern business. Analysis of the impact of a marketing strategy on customer loyalty and emotional engagement. Shaping the tastes and behaviors of target customers, increasing their brand confidence.
статья, добавлен 20.07.2024An architectural implementation of a flagship store, which is the physical embodiment of marketing in a commercial architecture. Description of cases of identical architectural characteristics of the brand in the flagship store in the East Asia region.
статья, добавлен 13.09.2021The use by copywriters of various techniques of influence on a potential consumer in order to force him to purchase the advertised product. Mechanisms of influence by analyzing the conceptual basis of English-language advertising of electronic devices.
статья, добавлен 18.11.2023Theoretical formulation of the place of the brand among the marketing communications in the tourist business. The experience of the leading destinations and tourism enterprises in the formation of brands. Technology for building the tourist brand.
статья, добавлен 25.08.2016A comprehensive study of the features of advertising creativity. Active use of emotions, emotional creativity, which is designed to form an advertising message that is interesting to consumers. Examples of Ukrainian and foreign advertising practices.
статья, добавлен 28.12.2022