On the grammar of inducement utterances in English-speaking media discourse (based on headlines in the Guardian on-line version)
Communicative essence and meaning of persuasive statements. Attracting and retaining the reader's attention through the persuasive discourse of print media headlines. The application of inducements in the English media discourse of Guardian headlines.
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The analysis of material presented in the media discourse demonstrates significant changes in the intentionality of the journalistic text and retain the reader’s attention. Offering nominative clickbaits, headlines suggesting some comic entertainment.
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