Most popular brands: Nestle, Ford Motor Company and McDonald's

Brand is the name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Nestle's corporate business principles. History of Ford Motor Company. Products of McDonald's Corporation.

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  • Control of deliveries and shipments as the basic function of the warehouse logistics. The problem of customer interaction in the company of wholesale trade. Customer engagement - a basis of strategy of survival and growth for the company in the market.

    ??????????? ??????, добавлен 20.03.2016

  • ??????? ???????? ? ???????????? ???????? "Nestle", ??????????? ????????? ???????????, ?? ???????? ??????????? ????????????. ????????????? ?????? ?????????? ??????? ????????? ???? ?????. ?????? ? ????? ???????? ??? ?????????? ????????? ? ????? ??????.

    ??????????? ??????, добавлен 22.03.2013

  • ???????????? ???????????? ???????????? ?????? ? ??????????? ???????. ???????????? ???????? ??????? ???????????. ???????????, ??? ??????? ? ????. ????????????? ?????? ?????????????? ??????? ????? ???????? ??????? ? ???????-??-????: KFC ? McDonald’s.

    ??????, добавлен 03.12.2018

  • Features of the relationship between verbal and nonverbal components of advertising of world-famous brands. Research of the specific influence of the emotional factor of a particular brand's popularity on the figurative parameters of advertising.

    ??????, добавлен 16.01.2022

  • The research company's relentless pursuit to implement the innovative marketing elements in production and marketing services to quickly reach the customer and meet needs according to the quality standards, the appropriate cost, and delivery speed.

    ??????, добавлен 18.04.2023

  • ????????????? ???????????? ???????? "Nestle"; ?????? ??????? ?????: ??????????, ??????????, ???????????, ????????-????????????? ???????; ????????, ??????? ? ???????? ????????. ????? ?????????? ????? ???? "Nescafe Classic", ????????? ??????????? ?? ?????

    ???????? ??????, добавлен 04.12.2012

  • History and development Coca-Cola Company. Opening first Coca-Cola's syrup manufacturing plant outside Atlanta in Dallas Texas. Analyzes Coca-Cola’s internal environment. Capitalizing off Coca-Cola's strengths and work to minimize their weaknesses.

    ???????????, добавлен 03.12.2015

  • Problems of imitation of brands in the specific conditions of the postmodern economy, when material objects are actually replaced by their simulacra. Ramification of the terms "brand leader", "brand imitator" in the English-speaking Internet environment.

    ??????, добавлен 27.06.2021

  • The theoretical basis of marketing in a company. Role of marketing in a company. New tendencies of marketing audit perfomance. Biotechnology market description. Marketing audit results analysis. Analysis of the internal environment of the organization.

    ????????? ??????, добавлен 01.07.2017

  • The mission must be emotional to create a sense of faith in the brand in the target audience and encourage it to decision-making. It is important to correctly use linguistic tools to create certain emotions and reflect sustainable brands’ values.

    ??????, добавлен 24.05.2023

  • The conceptual approach to strategy and long-term marketing program of brand management. The current approach to brand management at companies of the Republic of Kazakhstan. The program of brand management is offered on the basis of consumer loyalty.

    ??????, добавлен 28.09.2016

  • Customer lifetime value like one of the key business indicators which we can predict net income, as well as future relations between the company and the client. Characteristics of the several measurements and evaluations of recommendation systems.

    ????????? ??????, добавлен 18.07.2020

  • The brand advertising in the mass media. The beliefs of consumers modern way of interactive mass media. Benefits of using trademarks of celebrity brand brands. Celebrity-product endorsement equity. Managerial perspective on celebrity endorsement.

    ??????, добавлен 12.05.2018

  • The impact of brand image on consumer choice of branded products in Nigeria automobile market. A sample of respondents was selected using convenience method in Surulere Local Government on the Mainland of Lagos State. Results of the regression analysis.

    ??????, добавлен 26.09.2020

  • ????? ?????? Toyota Motor Corporation. ????????????? ??????? ? ?????? ???????? ??? ????-??????. ????????? ??? Lexus IS. ????????? ??????? ? ??????? ?????????. ???????????? Lexus IS ? ???????, ? ??????? ?? ???????? ??????, ??? ????? - ???????? ??????????.

    ???????, добавлен 24.11.2011

  • ???????? ?????? ?????????? ??????????? "The Aircraft Research Laboratory". ???????? ????????? ????????? ?????????? Subaru 1500 ? ??? ???? ? ?????????? ??????? Subaru360 ? Subaru 1000. ???????? ???????? Subaru ? General Motors ? Suzuki Motor Corporation.

    ???????, добавлен 05.12.2020

  • ?????????????? ??????? ????????? ???????????? ?????????, ????? ???????. ???????? ?????? ????? ? ???????? ?????????????. ??????????? ????? ? ????????? ??????? ????????? ????????????? ????????. ???????? ???????? ??? ?????????? ??????? ???????????.

    ??????????? ??????, добавлен 13.05.2015

  • The aim and purposes of digital marketing. Research of the latest trends in the formation of the brand image, taking into account digital marketing. Justification of approach of using a social network to create and differentiate brands in practice.

    ??????, добавлен 24.06.2024

  • Analysis of the international beauty brands content marketing on instagram and facebook. Review existing literature on the topic: the definition and the concept of the term "customer engagement". Making of recommendations for global beauty brands.

    ????????? ??????, добавлен 02.09.2018

  • Evaluation of strategic potential of Isabelle Camille, the ability of the company to meet the expectations of Russian distributors. Recommendations for the development of a conceptual commercial equipment with the symbols of the trademark of the company.

    ??????, добавлен 15.05.2016

  • Marketing activities of industrial enterprises as a system for effective adaptation of the company to business transformations. Organizational framework of venture capital activities and the reengineering of business processes in marketing activities.

    ??????, добавлен 02.12.2020

  • Mergers and acquisitions as a tool and factors of competitiveness of the company. The Walt Disney company, its activity and main competitors. M&a transactions as a tool for development. Improving the weakest segment of ?ompany using M&A Strategy.

    ????????? ??????, добавлен 30.07.2016

  • ???????????? ? ???????? ??????????? ? ???????? "The Coca-Cola Company". ?????????????? ? ?????? ????? ????????? ???????????? ???????? ? ?? ????????. ??????????? ???????? ?????? ??????????? ????????, ??? ??????????? ?????????? ???????????? ???????.

    ??????????? ??????, добавлен 11.11.2014

  • Native advertising - the way to pay attention to the particular brand in the context of the site and user interests. Influencers - one of the main instruments for pushing brands to change their assumptions about how to engage the target audience.

    ????????? ??????, добавлен 24.08.2020

  • Research of the application of the Lovemark concept in modern business. Analysis of the impact of a marketing strategy on customer loyalty and emotional engagement. Shaping the tastes and behaviors of target customers, increasing their brand confidence.

    ??????, добавлен 20.07.2024

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