Music marketing in the digital age: building an identifiable personal brand, promoting records and adapting to market demands
Definition of "Music industry" participative web and user generated content. Trends in the music industry, the need for digital marketing. The musical preferences of Russian consumers. Changes in demand for music services caused by the COVID-19 pandemic.
Подобные документы
- 76. Marketing challenges emerged from consumers’ perception of security issues of the Internet of things
Characterization of the main methods of perform marketing study to find marketing leverages of communication on connected devices security. Research and analysis of features of benchmarks of the companies successfully adopting the IoT into the business.
дипломная работа, добавлен 08.11.2015 Placement of a personal brand in the context of increased dependence of Russian higher education institutions on social media. Promoting a personal brand to the career development of the academic faculty. Use of social media by Russian universities.
статья, добавлен 25.09.2020The conceptual approach to strategy and long-term marketing program of brand management. The current approach to brand management at companies of the Republic of Kazakhstan. The program of brand management is offered on the basis of consumer loyalty.
статья, добавлен 28.09.2016Green marketing as the marketing of products that must be environmentally friendly. Analysis of the problems of forming a positive perception of the enterprise by potential consumers as environmental. Familiarity with the functions of an ecological hotel.
статья, добавлен 16.11.2020Mechanisms of Integrated Marketing Communications on the Internet, depending on the company's goals for product promotion. Consideration of Integrated Marketing Communications as an event of the vision of market interaction, the method of communication.
статья, добавлен 10.11.2022The theoretical basis of marketing in a company. Role of marketing in a company. New tendencies of marketing audit perfomance. Biotechnology market description. Marketing audit results analysis. Analysis of the internal environment of the organization.
дипломная работа, добавлен 01.07.2017To highlight the ways of marketing labeling of agricultural products as an effective aspect of doing business and their interpretation in a form understandable to consumers. A study of optimization and the right choice of marketing labeling methods.
статья, добавлен 18.05.2022Analysis of supply and demand in the market. A study of the manipulation of reviews in the electronics industry and commerce. Evaluation of the influence of online reviews as a source of information when making a decision to purchase a particular product.
статья, добавлен 14.02.2022The defines strategic trend of the development of the sphere of higher education is the search and implementation of an effective marketing strategy designed to ensure the competitiveness of the university in the target market of educational services.
статья, добавлен 20.07.2024Investigation of specialized literature regarding different personnel evaluation methods. Implementation of marketing concept in business requires corresponding service that examines marketing environment. Research and analyzing market situation.
статья, добавлен 27.06.2016Global trends in the development of retail trade in the post-pandemic period. Basic principles of digitalization of the economy of Ukraine. Analysis of trends in digital transformation of business processes. Consumer problems in the e-commerce segment.
статья, добавлен 07.08.2022Investigate the role of advertisement factors in development of sport tourism industry of Fars province. Conduction marketing questionnaire is according of Nazari model. The most effective advertisement factors to develop sport tourism industry.
статья, добавлен 30.07.2016The new marketing-mix concept. Important practical implications for innovative enterprises, those that base their market activity on new information technologies. The model is an integral part of the rail model which combines marketing strategies.
статья, добавлен 09.10.2018Research on the use of the latest technologies in the implementation of marketing intelligence, its use without prejudice to the social and physical health of consumers. Characteristics of technologies for the implementation of marketing intelligence.
статья, добавлен 04.11.2020Review of selected marketing communication tools actually used in practice by producers and sellers of organic food products in the Slovak market. Identification, analysis of current level of consumer awareness regarding the issue under consideration.
статья, добавлен 31.01.2018Розробка стратегії просування українських компаній. Надання практичних рекомендацій щодо підготовки сторінки бренду. Аналіз проблем використання користувацького контенту в соціальних мережах. Переваги маркетингового застосування user generated content.
статья, добавлен 16.07.2023The role of tastes and preferences of consumers in the process of determining the demand for goods. Changes in the prices of related products, the use of advertising in stimulating the sale of products. Consumers ' expectations concerning future prices.
статья, добавлен 05.03.2018Description of the marketing plan of the company of Mercedes-Benz: driving forces affecting global marketing; Hofstede model of the United Kingdom; segmentation, marketing, positioning; marketing mix strategy; mission statement, the goal of the company.
курсовая работа, добавлен 22.05.2014Classification of approaches to solving the problems of "smart" cities. Improving the effectiveness of the implementation of the marketing decision-making strategy. The introduction of intelligent technologies in the sphere of consumption and services.
статья, добавлен 03.08.2021Disclosure of the essence of the marketing strategy as the most important feature of a modern organization that allows you to use the marketing service to attract and meet target markets. Development of a marketing strategy for "EGO Translating Company".
дипломная работа, добавлен 15.09.2020Familiarization with representative logo and corporate identity design "National Geographic society". Consideration of the meaningful foundations of research-based marketing high performance integrated technologies to win and keep consumers from NG.
реферат, добавлен 16.12.2014The purpose of marketing communication strategy. Components and the content in the strategic planning hierarchy. Determination of the main stages in the development of marketing strategy. Development of a universal algorithm of formation of the MCS.
статья, добавлен 14.08.2016Research of tendencies of development of the market of logistic services in the conditions of the global environment. Study of the concept of logistics as a new paradigm of the world market. Identification of trends in the market of logistics services.
статья, добавлен 11.12.2020The research company's relentless pursuit to implement the innovative marketing elements in production and marketing services to quickly reach the customer and meet needs according to the quality standards, the appropriate cost, and delivery speed.
статья, добавлен 18.04.2023- 100. TV standardization
Basic Types of international marketing strategies. Marketing strategies used by online TV services. Peculiarities of Netflix and Amazon Prime Video marketing strategies in India and services comparison. Netflix and Amazon Prime performances in India.
курсовая работа, добавлен 03.09.2018