Peculiarities and difficulties in translation of comparative advertising of fast food restaurants
The phenomenon of comparative advertising and lexico-semantic features of its operation in the communication and translation process. Advertising texts combine a complex of lexical, grammatical and syntactic difficulties determined by their specifics.
Подобные документы
Terminology as a subsystem of a language lexical system. The function of the lexical system of a language within a particular science. Four main approaches to the investigation of legal terminology. Synonyms in terminology. Translation of terminology.
статья, добавлен 30.10.2020Types of translation: Classification, Syntactic changes, Machine translation, Translation and interpreting. Communicative structure of the English and Russian sentence. Sentence partitioning and integration. Handling equivalent forms and structures.
курсовая работа, добавлен 21.04.2015Consideration of the features of the English-language legal field, combining terms and legal concepts of different times of origin. Factors causing translation difficulties. Transposition, modulation, equivalence. Requirements for translation of terms.
статья, добавлен 12.05.2024Translation of English computer texts by means of the Ukrainian language. Analysis of grammatical translation transformations. Analysis of such transformations as substitution, transposition, ellipsis and addition. Features of the grammatical structure.
статья, добавлен 06.04.2019Analysis of duestions aiming at solving the problem of humor in advertising. The question of the use of puns in print advertisements. A positive relationship between humor and attracting attention. Consideration of the construction of English puns.
статья, добавлен 11.11.2022Translation in the view of international communication. Methods for transferring the realities of the translation of journalistic texts. Characteristic features of journalistic English. The practice of the translation of newspaper and informational text.
дипломная работа, добавлен 01.10.2015Ways and methods of reproduction of culturally marked features of ethnocultural lexical units in the Ukrainian language in the English text. Types of translation, the role of correct recognition of the type of text in creating a successful translation.
статья, добавлен 03.09.2024The communicative and pragmatic functions of lexical blends in advertising discourse. The concept of blending as one of the most productive ways of word formation in the English language. The lexical units for expressiveness, evaluation, brevity.
статья, добавлен 17.08.2021Display problems of the translation of phraseology in the works of scholars. The study of the specifics of phraseological units and ways of translating figurative phraseology. Difficulties translation of phraseological units and ways of their overcoming.
контрольная работа, добавлен 30.07.2015To identify and analyze the most capable algorithms of machine translation in use today. To compare the results of translations made by online translators. To analyze typical stylistic, lexical and grammatical errors that appear in the translation.
статья, добавлен 03.12.2022Nowadays internet texts, their hybrid forms, created by means of integrated technologies, represent a single content space through a variety of components’ application: verbal, visual. Comparison is regarded as a major factor of reality process depiction.
статья, добавлен 20.10.2022The article highlights the problems of grammatical difficulties of interpreting. The author focuses upon difficulties in rendering English articles, difficulties in rendering tense and aspect forms of the English verb, difficulties in rendering.
статья, добавлен 08.08.2021A comprehensive study of the grammatical features of the translation of a legal text. Justification of the need to study the problems of translation of grammatical units in legal discourse in the conditions of globalization of international relations.
статья, добавлен 17.01.2023Freedom in choosing linguistic, stylistic means of translation - one of the main factors that contributes to the formation and development of translation creativity. Semantic fields - a method to create a faithful equivalent in the target language.
статья, добавлен 21.08.2018Emotions as a phenomenon of social and psychological order. The concept of an emotionally colored vocabulary. The expression of emotions in the songs with the help of lexical means. Features of the translation of idioms with negative connotation.
статья, добавлен 07.10.2018Identification and describing of the means of transmitting emotionally expressive information in translation. Investigation of the problem of stylistically coloured lexical units rendering in translation process of the story "Matilda" by Roald Dahl.
статья, добавлен 10.04.2023The definition of concept and term "neologism". Methods of forming and translation neologisms. Means of translation of modern neologisms. Translating difficulties of neologisms in the modern vocabulary and lexical transformations of neologisms in texts.
дипломная работа, добавлен 01.10.2015Revealing the peculiarities and strategic translation of the names of English films. Establishment of lexical-semantic connections between the name and place of a feature film. The adequacy of the translation of film titles from English to Ukrainian.
статья, добавлен 11.10.2024Translatological information types, with all the four types (cognitive, operative, emotive, aesthetic). Target languages and cultures (German or Russian). The lexico-semantic structure of the lexical units under study. The use of the precise information.
статья, добавлен 14.02.2022Consideration of the features of translation of anatomical terms-metaphors with a modifier of the name of mechanisms and their parts based on the material of English and Ukrainian. Comparative analysis of metaphor terms in English-Ukrainian translation.
статья, добавлен 08.03.2023Specificity of speech standards of different languages. Analysis of the obstacles in translating English-language concepts, expressions and metaphors, using generalization and synonymization. Lexical and grammatical transformations of artistic works.
статья, добавлен 26.12.2023Translation like a very complicated process which is performed by the translator while rendering the source text into another language. Characteristics of the stylistic peculiarities of literary texts. Analysis of the E. Hemingway’s writing style.
диссертация, добавлен 24.01.2020Communication process and its components. Some results of investigation into the process of communication, namely processes of advertising discourse functioning in the context of the Internet. Context of verbal communication, multimedia potential.
статья, добавлен 02.12.2018- 124. Grammatical transformations application in the translation of “Matilda” by Roald Dahl into Ukrainian
The use of general scientific and special methods to evaluate the adequacy of grammatical transformations of the translation of the story "Matilda" by R. Dali into Ukrainian language. Analysis of substitutions at the syntactic and morphological levels.
статья, добавлен 15.01.2023 Overview of the problem of translation. Methodology of the phenomenon of translation. Approaches to identifying regularities of their various types. Features of the translation of the audiovisual content of the British television series "Doctor Who".
статья, добавлен 14.01.2023