Innovative approaches to the development and increase of the efficiency of marketing in social networks
Analysis of trends in the development of marketing in social networks. Research on innovations for product promotion in social networks. Use of web analytics, video advertising, influencer marketing. Transforming social networks into marketplaces.
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- 26. Marketing
Marketing is managing profitable customer relationships. The functions of marketing are: Researching, Buying, Product development and management, Production, Promotion, Standardization and grading, Pricing and Distribution, Risk bearing and Financing.
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