Practice of intelligent digital technology application in China’s automotive industry
The digital transformation of industries is an objective today. China's automotive industry. One of the significant technologies actively used in the automotive industry is intelligent digital technology, which is used in the process of digitalization.
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The main purpose, presented in this article is to investigate and identify the problematic aspects, key features and factors of effective media planning, a conceptual scheme for creating a digital media plan as an important component of digital marketing.
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