Assessing the fish and fish product quality and the consumer preferences of ukrainians at the odesa fish and fish product market
The existing conditions need developing the new approaches to managing the economy from the standpoint of marketing, forecasting and developing the strategies to ensure the effectiveness of the functioning the individual industries and the state.
Подобные документы
Review of selected marketing communication tools actually used in practice by producers and sellers of organic food products in the Slovak market. Identification, analysis of current level of consumer awareness regarding the issue under consideration.
??????, добавлен 31.01.2018Theoretical and methodological foundations for developing a marketing strategy for constructing and promoting low-rise buildings. Market research, identification of the needs and requirements of future buyers, their social and financial characteristics.
??????, добавлен 20.07.2024A complex of hotel product promotion is reviewed. The distribution of responsive group of consumers in the relationship marketing is characterized. Stages, models of behavioral responses of buyers In Ukraine and the formation of communication goals.
???????????, добавлен 24.02.2016?????????????? ??????? Product Placement; ?????? ???????????? ??? ????????????? ? ?????????? ?????????????? ????????????. ???????????? ? ?????????-??????????????? ?????? ?????????? ???????. ??????? ?????????????? ???????????? ????????????? ????????.
??????, добавлен 28.02.2012Culture and marketing communication. Culture and consumer socialization. Materialism, identity and religiosity. Culture and service quality. Culture and language effects. Culture and consumer revenge behavior. Culture and government action.
???????, добавлен 22.12.2009Features of design thinking. Functions of graphic design in advertising. Its methodological aspects from a marketing standpoint. Rules for achieving the quality of graphic design. Approaches for the formation of the project activities in this field.
??????, добавлен 15.08.2022???????? ?????????? ?? ?????? Product Placement ? ?????? ??? ?????????????, ?????????? ??????????? ?????? ? ?????????? ? 2006 ?. ?????? ?????????? ??????? ? ?????? ????????, ?????????? ????? ??????????? ? ????????, ?????????? ? ??????????????? ????????.
??????, добавлен 06.11.2013The article deals with the issues of software marketing mix development, taking into account its specific character as a commodity. The difference between the notions of "software product" and "software tools" from the marketing perspective is reasoned.
??????, добавлен 28.09.2016Analysis of marketing tools that are appropriate to use in modern conditions in order to market enterprises in the field of physical culture and sports services (on the example of Poland). Features of sports marketing. Forms of sports sponsorship.
??????, добавлен 23.10.2023The study of effective marketing in social networks. The choice of influential individuals who will positively influence the decision to purchase brand products. The peculiarity of social commerce and native advertising. Website optimization process.
????????? ??????, добавлен 14.07.2020The factors of development of the market of intermediary services are investigated. Its main levels of functioning as a marketing system are defined. Analysis scheme of factor influence upon the development of intermediary services market is given.
??????, добавлен 28.09.2016Analysis of the impact of informatization and digitalization on business and society. Stimulating demand, promoting the use of digital technologies in various sectors of the Ukrainian economy. Transformation of forms and methods of marketing management.
??????, добавлен 15.04.2024Conditions for the active use of a marketing approach in order to solve management and sales tasks and increase competitive advantages. The main approaches to the interpretation of the concept of "marketing". The main elements of the marketing strategy.
??????, добавлен 19.03.2024Division of consumer groups. Types of segmentation: geographic, demographic, psychographic, behavioural. Principles, methods and criteria of market segmentation. ?haracteristics of marketing tools used in the business, the role of strategic planning.
??????, добавлен 29.05.2016Ways of forming a state policy that improves entrepreneurship and the investment climate in order to ensure the development of the private sector of services are analyzed. The European experience of building marketing mechanisms is characterized.
??????, добавлен 13.09.2022The new marketing-mix concept. Important practical implications for innovative enterprises, those that base their market activity on new information technologies. The model is an integral part of the rail model which combines marketing strategies.
??????, добавлен 09.10.2018Theoretical aspects of marketing research in the construction market. The procedure of planning a marketing research. Benefits of EXMAR. Contents of a strategic marketing plan. Tools and methods of marketing planning. Features of Marketing Research.
??????????? ??????, добавлен 27.12.2011The correlation between public perception and its impact on brand value growth. Study of the essence, principles and directions of potential sustainable marketing strategies aimed at meeting consumer expectations, strengthening business competitiveness.
??????, добавлен 02.10.2024Study of the structural changes in the market of film distribution in dynamics and systematization of the factors influencing the work of film distributors and measures to eliminate economic losses. Recommendations for further work of film companies.
??????, добавлен 21.09.2022Analysis of the peculiarities of promoting the country's competitiveness in the international market of educational services on the example of Ukraine. Transition from the model of catch-up modernisation to the model of developing comparative advantages.
??????, добавлен 18.12.2023The article outlines methodological aspects of the role of digital marketing in the process based on the analysis and systematization of theoretical and practical approaches to a comprehensive assessment of the business marketing activity efficiency.
??????, добавлен 04.12.2023Attracting consumers through conversion funnels. Tracking analysis of the steps that customers take on the way to purchase. Developing a strategy to increase conversion. Identifying weak points in the sales process. Increasing the company's profit.
??????, добавлен 16.01.2024Strategic objectives of regulation of trade activity. Methods of State regulation of economy. Principles of State regulation of retail trade. The choice of the organizational forms of trade organizations on the basis of different forms of ownership.
??????, добавлен 27.07.2016??????? ???????, ?????????????? ?? ??????????? ? ??????????? ??? ???????????? ?????? ???????. ?????? ???????? ??????????? product placement, ??? ??????????? ???????? ??????????? ?????? ????????. ?????????? ?????? ??????????????? product placement.
??????, добавлен 21.11.2017The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products. An analysis of the previous studies labor market. Potential obstacles to implementation of the developed strategy.
??????, добавлен 24.02.2016