Persuasive design in advertising as a factor of influence on the behavioral orientation of the society

The persuasive design of advertising as a now days phenomenon. The influence of design meanings-images on the perception processes and behavioral reactions of a person. The peculiarity of the problems of persuasive design of advertising in the society.

Подобные документы

  • Analysis and determination of the main trends in computer game advertising and its design. Study of functional and visual features of the design of certain types of Internet advertising. Analysis of types of Internet advertising and their graphic design.

    статья, добавлен 11.07.2023

  • The peculiarity of the study of the pragmatic effectiveness of the application of deixis within the framework of these approaches. An examination of deixis in advertising and its role in the persuasive strategies employed by commercial text producers.

    статья, добавлен 04.10.2023

  • The concept of studying advertising graphics as a form of sociocultural communications with the analysis of stylistic trends, the problems of visualization of ideas and aesthetics. Analysis of the visual language of advertising of the postmodern period.

    статья, добавлен 30.08.2018

  • Targeted advertising as a social phenomenon in a post-panoptic society. The evolution of advertising technologies. Specificity of modern social interaction of communications. Relationship between targeted advertising and behavior patterns of consumers.

    статья, добавлен 18.04.2022

  • Current trends in advertising that are most relevant for the gaming industry. features and disadvantages of each type of online advertising. Characteristics of the reason for the success of using various types of online advertising in the field of games.

    статья, добавлен 05.06.2022

  • Consideration of the specifics of using visual metaphors in the design of social advertising of foreign advertising campaigns on environmental topics. Study of the specifics of visual and expressive means in social advertising, types of visual metaphors.

    статья, добавлен 25.01.2023

  • Means of motivation of potential consumers. Analysis of the possibilities of print advertising in the XX century. The study of the style features of fonts, graphic decorative elements and the nature of images in advertising messages of Kyiv periodicals.

    статья, добавлен 05.06.2022

  • Non-profit marketing as a context for non-commercial advertising in comparison to countries in Europe, Asia and Russia. The concept of advertising nonpofit. Cross-cultural specificity of perception of advertisements. Colour factor in advertising.

    дипломная работа, добавлен 18.07.2016

  • The role of advertising in the modern life of each person. Purpose and function of advertising, which is part of the communication activities of the company. The results of a poll of city residents relations to advertising, factors of its effectiveness.

    реферат, добавлен 07.06.2015

  • The study of advertising as a kind of social activity of man in the worldview-value, moral-ethical and pragmatic aspects. Characteristics of modern ways of influencing public opinion, methods of forming national identity, consciousness of the person.

    статья, добавлен 08.12.2020

  • Features of the relationship between verbal and nonverbal components of advertising of world-famous brands. Research of the specific influence of the emotional factor of a particular brand's popularity on the figurative parameters of advertising.

    статья, добавлен 16.01.2022

  • Social networks as the part of marketing communications. The creation of advertising messages. Clients’ perception measurement in the context of social media. Research on determination of factors influencing consumer’s perception of advertising messages.

    дипломная работа, добавлен 07.09.2018

  • Modern means of forming a model of the behavior of the consumer. Purposes of using metaphors and extreme factors in advertising. Ensuring creativity and relevance of the advertised product. Emotionality is a factor in the effectiveness of advertising.

    статья, добавлен 01.01.2023

  • The purpose of the research of article is to highlight the basics of the origin of advertising and advertising activities both in the world and in Ukraine in particular; study of the impact of advertising of various types on consumer demand and choice.

    статья, добавлен 16.07.2023

  • Research of the concept of manipulation in advertising slogans of fast food restaurants. Templates that are often used to subconsciously influence customers. Manipulative means inherent in advertising: "unique trade offer" and "adjustment to values".

    статья, добавлен 20.11.2020

  • Analysis of the changes that took place in the Chinese advertising poster during the ХХ century. The connection between the cultural and political context and the visual content of messages, the influence of historical and cultural processes on them.

    статья, добавлен 26.11.2023

  • Deals and characteristic with the influence of the artistic element of the advertising message on the effectiveness of the commercial offer. Postmodernism is defined as artistic behavior that is effectively used in the modern advertising business.

    статья, добавлен 11.11.2022

  • The Advertising Broker. The New Face of Advertising. The Marketplace and What Happens in it. Trade Marks, Labels, and Logotypes. The Different Kinds of Advertising: corporate, professional, industrial. Marketing Services: copy, art, media, radio-TV.

    реферат, добавлен 30.06.2014

  • The impact of competition on the growth of the outdoor advertising sector and the overall state economy. Deficiencies within the existing legal framework concerning outdoor advertising placement. Development of proposals for overcoming these problems.

    статья, добавлен 24.02.2024

  • Characteristics of graphic design and its potential as a tool for digital marketing. An overview of graphic design as a key way of communicating information about a product or service through visual means. The role of graphic design in marketing.

    статья, добавлен 16.01.2024

  • Coding of visual information based on the means of verbal stylistics. Determination of various visual stylistic devices on the material of commercial and social advertising. Investigation of the specifics of the hidden nature of the suggestive influence.

    статья, добавлен 18.06.2021

  • Advertising discourse as an integral element of modern culture and society. The effect of suggestion as the ratio of linguistic factors and extralinguistic factors that were actualized as a result of various lexical and semantic transformations.

    статья, добавлен 17.08.2021

  • A comprehensive study of the features of advertising creativity. Active use of emotions, emotional creativity, which is designed to form an advertising message that is interesting to consumers. Examples of Ukrainian and foreign advertising practices.

    статья, добавлен 28.12.2022

  • A distinctive feature of modern advertising as a logical component of the marketing system. The role of advertising in the service sector. Authenticity, clarity, purposefulness, humanity, knowledge-based, as a necessity for commercial advertising.

    статья, добавлен 03.02.2021

  • The discourse discusses the question of whether modern types and forms of advertising meet the content of this definition. The main features of viral advertising manifestation as a socio-cultural phenomenon and a component of modern information space.

    статья, добавлен 12.11.2023

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.