????????????? ???????????? ??????????? Almaty Management University
?????????????? ??????? ??????????? ? ??????????? ???????????? ???????????. ?????? ??????????????? ????????? ? ??????????? ?????? ?????????? ?? ???????????. ?????? ???????????? ?????, ???????????? ????? ?????, ??????? ???????? ? ???????? ???????????.
Подобные документы
This article deals with innovative marketing technologies. The purpose of the article is to study the marketing influence factors on the management system of a company, the vectors which lead to the design of an enterprise’s administrative structure.
??????, добавлен 19.07.2020The article is devoted to the analysis of features and tendencies within the societal concept of influencer marketing in the conditions of digitalization of society. The problem of methodological substantiation of adaptive choice of tools of influence.
??????, добавлен 06.07.2023The use of information systems and digital technologies in the organization of logistics processes. Management of relations with consumers of enterprises of various types of economic activity in the conditions of rapid development of the digital economy.
??????, добавлен 16.01.2024History of development and general characteristics of Walmart activities. Financial results of the Walmart company. Porter 5 forces analysis, PEST-analysis of Walmart. Competitive advantages of this trading network. Protection against competitive threats.
??????, добавлен 24.02.2019Technique of process management that provides the analysis of business process basing on event logs. Algorithm for high-level process model discovery, pseudocode of the algorithm. Any information system record event logs. Examples of plug-in execution.
????????? ??????, добавлен 13.11.2015Fundamentals of marketing social networks, the specifics of social media. Customer experience and the concept of "Customer journey". The study of activities in social networks at different stages of the concept of "Customer journey" in terms of consumers.
????????? ??????, добавлен 24.08.2017The role of online marketing in business transformation and improvement of logistics processes through supply chain management. The integration of online strategies with supply chain operations, which have significantly changed the way companies operate.
??????, добавлен 21.07.2024The defines strategic trend of the development of the sphere of higher education is the search and implementation of an effective marketing strategy designed to ensure the competitiveness of the university in the target market of educational services.
??????, добавлен 20.07.2024The key principles, functions, systems and methods that allow ensuring market orientation of the production and sales activities of the enterprise, where effective management decisions are based not only on the capabilities of the manufacturer.
??????, добавлен 08.06.2024Increasing the level of negative impact of the results of the activities of enterprises of various industries on an environment. Environmental sustainability as an important factor in the service sector. Solving key environmental problems in the tourism.
??????, добавлен 28.09.2024The impact of war on entrepreneurship, methods and mechanisms of marketing in the event of a military conflict. Research of real indicators of marketing effectiveness. The impact of the unique factor of war on the change of management and marketing.
??????, добавлен 26.04.2023?????????????? ?????????? ? ??????????? ??????? ????????????? ?????. ??????????? ???????? CRM ?? ?????????? ?????. ??????????? ?????????? ??????? ??????????????? ? ????????? ?? ???????????. ???????? CRM-???????, ???????????? ? ??????????? ?????????.
???????? ??????, добавлен 15.11.2009Devoted to the study of the content features of the conceptualization the interaction between economic and socio-cultural needs. It was found that the management of consumption needs is determined by economic, socio-cultural and communication factors.
??????, добавлен 31.01.2024???????????? ??????????? ????????? ????????? ??????? Total Quality Management System ??? ????????? ???????? ??????????? ????????? ? ????? ?????????? ????????????? ????????????? ? ??? ????????? ??????????? ????????????????????? ?? ?????????? ??????.
??????, добавлен 28.06.2018The main trends in the development of digitalization of the global international economy. Application of artificial intelligence, robotics and virtual technologies. Optimization of marketing approaches, introduction of new forms of business management.
??????, добавлен 24.06.2024?????????? ??????????????? ??????????. ???????? ???? ??????????. ?????????????? ? ??????? ????????????? ????????????. ???? ??????? ?????????? ? ??????? ?????????? ?????????. ???????? ?????????? ?????????? ???. ???????? Total Quality Management.
???????, добавлен 08.07.2012- 42. ????????? ?????????? ????? ???????? ? ?????????? ???????????? ? ??????? ????????????? ???????????
???????? ?????????? ?????????? ?????? ?????????? ????? ? ?????????? ?????????? ? ???? ????????. ?????????????? ????????????, ??????????????? ? ???????????? ?????????? ? ?????? ????????? Supply Chain Management. ???????????? ??? ??????????? ? ??????? SCM.
??????, добавлен 21.02.2016 Empirical studies of transaction costs the Norwegian oil industry over a five year period. Management of organizational behavior in order to reduce costs. Cooperative relations franchisee and the franchisor; improving the administration of transactions.
??????, добавлен 06.08.2013The processes of capitalization of economy of Ukraine in the deepening systemic crisis and globalization of the investment market. The influence of marketing on the process of forming costs and finding new sources of value creation in European markets.
??????, добавлен 14.09.2016Trends in the development of e-Commerce in Europe results of the monitoring sites of different countries. Analysis of payment and competitive advantages, which are used in Europe in the online stores. Development of the map of sensitivity of the consumer.
??????, добавлен 09.07.2017?????? ???????? ?????????????-????????????? ? ???????????????? ?????????? (Corporate Performance Management, Business Intelligence, Data Mining), ??????? ???????-???????, ??????????? ??????? ? ?? ?????????? ? ?????????????? ????????????? ????????????.
??????, добавлен 29.08.2018The functional features of modern electronic business and e-commerce within its structure. A comprehensive understanding of the key components of e-business, in particular e-commerce, allows to make effective management decisions in e-markets.
??????, добавлен 25.06.2024??????? ???????? ?????????, ??? ????????????? ???????. ?????????? ????????? ????????? ?? ???????????: ?????????????? ?????????????? ????? ??????????, ????????????? ????????? (???), ????????? ????????? ?????????? ????????? TQM (Total quality management).
???????, добавлен 07.06.2015The methodological basis of the research is the concept of management of human capital and the leading statements of the resource concept which takes into account the development of highly effective structural subsystems based on the use of competencies.
??????, добавлен 03.07.2023Justification of the improvement of the mechanism of formation of the marketing strategy of agricultural enterprises. A complex of current organizational and management actions of the enterprise, aimed at using the exchange to meet the needs of consumers.
??????, добавлен 24.02.2024
