Linguistic manipulative techniques in advertising slogans of fast food restaurants

Research of the concept of manipulation in advertising slogans of fast food restaurants. Templates that are often used to subconsciously influence customers. Manipulative means inherent in advertising: "unique trade offer" and "adjustment to values".

Подобные документы

  • The impact of competition on the growth of the outdoor advertising sector and the overall state economy. Deficiencies within the existing legal framework concerning outdoor advertising placement. Development of proposals for overcoming these problems.

    статья, добавлен 24.02.2024

  • Social networks as the part of marketing communications. The creation of advertising messages. Clients’ perception measurement in the context of social media. Research on determination of factors influencing consumer’s perception of advertising messages.

    дипломная работа, добавлен 07.09.2018

  • Analysis of issues related to the development of an effective advertising campaign. Proposed of resources, which will allow the user independently generate advertising budget in the short term; ensure the simplification of decision-making at planning.

    статья, добавлен 28.09.2016

  • Linguistic analysis of changes in advertising and branding in the fashion industry. A study of the transformation of consumer preferences and tastes in quarantine measures during the COVID-19 pandemic. The emergence of storytelling as a branded lookbook.

    статья, добавлен 13.06.2022

  • The selling point is digital services and the buyers are anyone anywhere in the world with a smart device and a payment card with international access. With multiple sales being the main objective of the companies, the subject of this article may attract.

    статья, добавлен 20.09.2024

  • Advertising discourse as an integral element of modern culture and society. The effect of suggestion as the ratio of linguistic factors and extralinguistic factors that were actualized as a result of various lexical and semantic transformations.

    статья, добавлен 17.08.2021

  • The scientific article describes 12 key principles of planning advertising activity, which can be used during the preparation of a media strategy and can help solve the task of selecting a media mix and strategic work with various advertising tools.

    статья, добавлен 08.01.2024

  • The discourse discusses the question of whether modern types and forms of advertising meet the content of this definition. The main features of viral advertising manifestation as a socio-cultural phenomenon and a component of modern information space.

    статья, добавлен 12.11.2023

  • The role, functions of the gender aspect of socio-cultural representations used in the creation of french advertising discourse. The lexical, syntactic and phonetic levels of the advertising discourse are presented. Texts for women and men advertising.

    статья, добавлен 23.09.2020

  • Means of motivation of potential consumers. Analysis of the possibilities of print advertising in the XX century. The study of the style features of fonts, graphic decorative elements and the nature of images in advertising messages of Kyiv periodicals.

    статья, добавлен 05.06.2022

  • Analysis of the changes that took place in the Chinese advertising poster during the ХХ century. The connection between the cultural and political context and the visual content of messages, the influence of historical and cultural processes on them.

    статья, добавлен 26.11.2023

  • Задачи деятельности предприятий быстрого обслуживания. Традиционный, авторский и здоровый "fast food". Особенности маркетинговой политики на предприятиях быстрого обслуживания. Разработка продуктового меню совместно с диетологом-гастроэнтерологом.

    презентация, добавлен 25.05.2020

  • The evaluation of the economic efficiency of the advertising campaign of small and medium-sized businesses and the principles of their Application the use of advertising campaign tools in the context of planning the marketing budget of the enterprise.

    статья, добавлен 19.07.2018

  • The regional advertising as a form of mass communication. Comprehensive research of the communicative space of the Tyumen region. Analysis of the reasons for using foreign words in advertising texts. Terms of the different languages vocabulary.

    статья, добавлен 08.05.2018

  • Modern marketing concept. Using market research as an action tool. Consumer behavior in marketing. The concept of product. Product’s time of life. Marketing price, package, brand. Objectives and strategies of advertising. Getting outstanding advertising.

    учебное пособие, добавлен 24.12.2013

  • Analysis and determination of the main trends in computer game advertising and its design. Study of functional and visual features of the design of certain types of Internet advertising. Analysis of types of Internet advertising and their graphic design.

    статья, добавлен 11.07.2023

  • The essential relationship between advertising and the provision of services, security measures and operational reliability, anti-theft protection, advertising influencers and operational reliability. Implementation of a strict policy against advertisers.

    статья, добавлен 24.02.2024

  • The study of advertising as a kind of social activity of man in the worldview-value, moral-ethical and pragmatic aspects. Characteristics of modern ways of influencing public opinion, methods of forming national identity, consciousness of the person.

    статья, добавлен 08.12.2020

  • Theoretical basics and delivery methods of online advertising. Use of the Internet to target network subscribers. Placing ads on mobile devices. Send of messages using texts, animation and video clips. Benefits of Email marketing. Designing media tactics.

    курсовая работа, добавлен 03.10.2017

  • Political advertising and campaigning from 1991 to the last presidential elections were analyzed and a periodization based on the elections of the President Ukraine was developed. Content analysis in the media made it possible to distinguish seven stages.

    статья, добавлен 12.05.2024

  • Advertising is a tool for experiencing the city as a concern for the urban environment, a tool for forming consumer attitudes of city residents through the formation of a qualitatively new type of social relationships based on the illusion of prosperity.

    статья, добавлен 30.05.2022

  • Characteristics and structural organization of visual formal elements of modern advertising. Study of the integrative nature, attributes and semiotic mode of functional groups. Selection of subunits, subelements and subparameters of advertising texts.

    статья, добавлен 11.02.2024

  • The peculiarity of the study of the pragmatic effectiveness of the application of deixis within the framework of these approaches. An examination of deixis in advertising and its role in the persuasive strategies employed by commercial text producers.

    статья, добавлен 04.10.2023

  • Modern forms of mass communication. Principles of dividing publications into genres. Analysis of the main approaches to the classification of genre advertising system. Scientific systematization of advertising texts. Development of Ukrainian genrology.

    статья, добавлен 11.07.2018

  • Review of perfume advertising taking into account verbal, visual and olfactory modes. A comparison of the types of perfume advertising distinguished as a type of catalog for the professional sales agent, the potential consumer. Multimodal cohesion.

    статья, добавлен 11.12.2023

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.