Effects of product network relationships on demand in Russian ecommerce
This research analyzes the relationship and influence of the values contained in the Product Recommendation Network, and how they impact on an e-commerce’s demand. We carried out an empirical analysis of the TV category in a major e-commerce from Russia.
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The following general scientific and special research methods were used to solve the tasks of the paper, namely: critical analysis, comparative analysis, grouping, generalization, expert surveys, methods of statistical data processing, graphical method.
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