Transformation of content and image in ?hinese advertising poster of the twentieth century

Analysis of the changes that took place in the Chinese advertising poster during the ?? century. The connection between the cultural and political context and the visual content of messages, the influence of historical and cultural processes on them.

Подобные документы

  • Theoretical basics and delivery methods of online advertising. Use of the Internet to target network subscribers. Placing ads on mobile devices. Send of messages using texts, animation and video clips. Benefits of Email marketing. Designing media tactics.

    ???????? ??????, добавлен 03.10.2017

  • Analysis of issues related to the development of an effective advertising campaign. Proposed of resources, which will allow the user independently generate advertising budget in the short term; ensure the simplification of decision-making at planning.

    ??????, добавлен 28.09.2016

  • The role of advertising in the modern life of each person. Purpose and function of advertising, which is part of the communication activities of the company. The results of a poll of city residents relations to advertising, factors of its effectiveness.

    ???????, добавлен 07.06.2015

  • The Advertising Broker. The New Face of Advertising. The Marketplace and What Happens in it. Trade Marks, Labels, and Logotypes. The Different Kinds of Advertising: corporate, professional, industrial. Marketing Services: copy, art, media, radio-TV.

    ???????, добавлен 30.06.2014

  • Research of the concept of manipulation in advertising slogans of fast food restaurants. Templates that are often used to subconsciously influence customers. Manipulative means inherent in advertising: "unique trade offer" and "adjustment to values".

    ??????, добавлен 20.11.2020

  • A comprehensive study of the features of advertising creativity. Active use of emotions, emotional creativity, which is designed to form an advertising message that is interesting to consumers. Examples of Ukrainian and foreign advertising practices.

    ??????, добавлен 28.12.2022

  • A distinctive feature of modern advertising as a logical component of the marketing system. The role of advertising in the service sector. Authenticity, clarity, purposefulness, humanity, knowledge-based, as a necessity for commercial advertising.

    ??????, добавлен 03.02.2021

  • Shows how advertising influences people's attitudes, focusing on the mechanisms and strategies that advertisers use to persuade consumers. Describes the processes of attitude formation, emphasizing values ​​and needs, and creating brand identi

    ??????, добавлен 26.02.2025

  • The evaluation of the economic efficiency of the advertising campaign of small and medium-sized businesses and the principles of their Application the use of advertising campaign tools in the context of planning the marketing budget of the enterprise.

    ??????, добавлен 19.07.2018

  • Current trends in advertising that are most relevant for the gaming industry. features and disadvantages of each type of online advertising. Characteristics of the reason for the success of using various types of online advertising in the field of games.

    ??????, добавлен 05.06.2022

  • Deals and characteristic with the influence of the artistic element of the advertising message on the effectiveness of the commercial offer. Postmodernism is defined as artistic behavior that is effectively used in the modern advertising business.

    ??????, добавлен 11.11.2022

  • A study of the verbal component in British and American tourism advertising placed on Internet platforms. Peculiarities of text presentation in tourist internet advertising. Study of the impact of the coronavirus pandemic on the advertising strategies.

    ??????, добавлен 09.02.2023

  • Features of the relationship between verbal and nonverbal components of advertising of world-famous brands. Research of the specific influence of the emotional factor of a particular brand's popularity on the figurative parameters of advertising.

    ??????, добавлен 16.01.2022

  • Modern means of forming a model of the behavior of the consumer. Purposes of using metaphors and extreme factors in advertising. Ensuring creativity and relevance of the advertised product. Emotionality is a factor in the effectiveness of advertising.

    ??????, добавлен 01.01.2023

  • The study of special forms of advertising. Consideration of the goals, objectives and types of local advertising. The role of public relations in corporate activity. Creating a corporate identity. Creative strategies in international advertising.

    ???????? ??????, добавлен 09.09.2014

  • Clarification of typology of genres of advertising, trends of development and their current state. Establishing the differentiation of advertising genres depending on the channels of advertising, goals, types of audience, directions of development.

    ??????, добавлен 23.08.2018

  • Review of perfume advertising taking into account verbal, visual and olfactory modes. A comparison of the types of perfume advertising distinguished as a type of catalog for the professional sales agent, the potential consumer. Multimodal cohesion.

    ??????, добавлен 11.12.2023

  • Targeted advertising as a social phenomenon in a post-panoptic society. The evolution of advertising technologies. Specificity of modern social interaction of communications. Relationship between targeted advertising and behavior patterns of consumers.

    ??????, добавлен 18.04.2022

  • The impact of competition on the growth of the outdoor advertising sector and the overall state economy. Deficiencies within the existing legal framework concerning outdoor advertising placement. Development of proposals for overcoming these problems.

    ??????, добавлен 24.02.2024

  • Cultural Preconditions of Gender Stereotypes in Communication. Gender stereotyping in TV and radio advertisements. Gender and language usage. Differences in language usage and worldview. Voiceover characteristics, word choice and use of arguments.

    ???????? ??????, добавлен 19.04.2013

  • Advertising is a tool for experiencing the city as a concern for the urban environment, a tool for forming consumer attitudes of city residents through the formation of a qualitatively new type of social relationships based on the illusion of prosperity.

    ??????, добавлен 30.05.2022

  • Modern forms of mass communication. Principles of dividing publications into genres. Analysis of the main approaches to the classification of genre advertising system. Scientific systematization of advertising texts. Development of Ukrainian genrology.

    ??????, добавлен 11.07.2018

  • The regional advertising as a form of mass communication. Comprehensive research of the communicative space of the Tyumen region. Analysis of the reasons for using foreign words in advertising texts. Terms of the different languages vocabulary.

    ??????, добавлен 08.05.2018

  • Analysis of nuances of functioning of the Chinese and Japanese markets. Defining the features of the Haier corporate brand. Create effective visual design and cultural symbols of the company's identity. Research of the values of "One Belt - One Road".

    ??????, добавлен 24.06.2024

  • Consideration of the phenomenon of interaction between interactants included in the advertising discourse system. Analysis of the effect of this phenomenon on the functioning of the main types of models. The essence of the communicative invariant model.

    ??????, добавлен 17.11.2020

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.