Stylistic expressive means in advertisement of the best brands
Features of the relationship between verbal and nonverbal components of advertising of world-famous brands. Research of the specific influence of the emotional factor of a particular brand's popularity on the figurative parameters of advertising.
Подобные документы
The article presents basic information and aspects regarding online advertisement and its most popular forms in Poland. The problems of modern Internet advertisement development. The historical trends in the development of online advertising in Poland.
статья, добавлен 27.06.2016Analysis of the international beauty brands content marketing on instagram and facebook. Review existing literature on the topic: the definition and the concept of the term "customer engagement". Making of recommendations for global beauty brands.
дипломная работа, добавлен 02.09.2018The evaluation of the economic efficiency of the advertising campaign of small and medium-sized businesses and the principles of their Application the use of advertising campaign tools in the context of planning the marketing budget of the enterprise.
статья, добавлен 19.07.2018The selling point is digital services and the buyers are anyone anywhere in the world with a smart device and a payment card with international access. With multiple sales being the main objective of the companies, the subject of this article may attract.
статья, добавлен 20.09.2024The perception and attitude of millennials to storytelling in advertising. Identification of general quantitative trends, as well as to refute or confirm the previously formulated hypotheses. Identifying commercials that have the most emotional effect.
дипломная работа, добавлен 13.07.2020The perception and attitude of millennials to storytelling in advertising. Identification of general quantitative trends, as well as to refute or confirm the previously formulated hypotheses. Identifying commercials that have the most emotional effect.
дипломная работа, добавлен 14.07.2020Attracting the attention of environmentally conscious buyers to the company. Building a positive corporate reputation. Study of various communication strategies, multimodal means used to create attractive advertising images of the Walmart Corporation.
статья, добавлен 09.03.2021The study of advertising as a kind of social activity of man in the worldview-value, moral-ethical and pragmatic aspects. Characteristics of modern ways of influencing public opinion, methods of forming national identity, consciousness of the person.
статья, добавлен 08.12.2020Linguistic analysis of changes in advertising and branding in the fashion industry. A study of the transformation of consumer preferences and tastes in quarantine measures during the COVID-19 pandemic. The emergence of storytelling as a branded lookbook.
статья, добавлен 13.06.2022Theoretical basics and delivery methods of online advertising. Use of the Internet to target network subscribers. Placing ads on mobile devices. Send of messages using texts, animation and video clips. Benefits of Email marketing. Designing media tactics.
курсовая работа, добавлен 03.10.2017Political advertising and campaigning from 1991 to the last presidential elections were analyzed and a periodization based on the elections of the President Ukraine was developed. Content analysis in the media made it possible to distinguish seven stages.
статья, добавлен 12.05.2024Advertising discourse as an integral element of modern culture and society. The effect of suggestion as the ratio of linguistic factors and extralinguistic factors that were actualized as a result of various lexical and semantic transformations.
статья, добавлен 17.08.2021Advertising is a tool for experiencing the city as a concern for the urban environment, a tool for forming consumer attitudes of city residents through the formation of a qualitatively new type of social relationships based on the illusion of prosperity.
статья, добавлен 30.05.2022Characteristics and structural organization of visual formal elements of modern advertising. Study of the integrative nature, attributes and semiotic mode of functional groups. Selection of subunits, subelements and subparameters of advertising texts.
статья, добавлен 11.02.2024The peculiarity of the study of the pragmatic effectiveness of the application of deixis within the framework of these approaches. An examination of deixis in advertising and its role in the persuasive strategies employed by commercial text producers.
статья, добавлен 04.10.2023Modern forms of mass communication. Principles of dividing publications into genres. Analysis of the main approaches to the classification of genre advertising system. Scientific systematization of advertising texts. Development of Ukrainian genrology.
статья, добавлен 11.07.2018Comprehensive study of the phenomenon of political advertising and the slogan as the quintessence of semantic dominant in the information space of the state, author's classification of strategies for the implementation of suggestibility in these texts.
статья, добавлен 05.10.2018The article is an attempt to highlight the perfume advertisement peculiarities, focusing on such basic semiotic modes as verbal, visual and olfactory. These modes are viewed through the prism of their components and corresponding component fillers.
статья, добавлен 08.01.2024Hidden marketing as a special kind of online advertising in which the message is spread through the exchange of views on the product between users. Promoting products and services in the international market. Features of a search engine targeting.
дипломная работа, добавлен 17.10.2016Analysis of trends in the development of marketing in social networks. Research on innovations for product promotion in social networks. Use of web analytics, video advertising, influencer marketing. Transforming social networks into marketplaces.
статья, добавлен 18.12.2023Brand is the name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Nestle's corporate business principles. History of Ford Motor Company. Products of McDonald's Corporation.
реферат, добавлен 27.03.2013- 72. Communicative interaction invariant model of narative construction usage in advertising discourse
Consideration of the phenomenon of interaction between interactants included in the advertising discourse system. Analysis of the effect of this phenomenon on the functioning of the main types of models. The essence of the communicative invariant model.
статья, добавлен 17.11.2020 - 73. Coca-Cola
The role of Pemberton, the invention names the drink "Coca-Cola", the story of the creation of the brand as the most famous brand in the world. The evolution of the famous bottle of Coca-Cola, the new drink. Current state "Coca-Cola" on the market.
презентация, добавлен 02.03.2015 Market research of the cosmetics and skin care industries. Consumers of cosmetic products and their preferences. Review and analysis of consumer survey results, development of recommendations for Asian brands operating in the market or entering it.
дипломная работа, добавлен 17.07.2020The relevance of scientific research is due to the establishment of the brand as the most valuable asset of the company. Brand audit appears as a preparatory step for developing or correcting brand positioning, clarifying its development strategy.
статья, добавлен 06.07.2023