?????????? ?????? ??????? ?? ???????? ?????? ?????????? ????????? ???????????

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  Research of manipulation as an effective means of capturing, retaining, using, legitimizing power. Analysis of the main types of metaphors used by US presidential candidates in 2008. Creating certain associations and assigning them to a specific object.
  
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• 2. Inspiration and creativity

  Understanding the state of the soul, the filling of the creative power of the person. Classification of types of inspiration. Overview of voluntary and involuntary creation of creativity. Definition of the role of inspiration in the creative process.
  
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• 3. Perception of culture-specific emotions: measurement and predictors

  Cultural distance as the degree of similarity or difference in norms and values between two cultures. Power distance, linked to the different solutions for the fundamental problems of human inequality - the characteristic of culture-specific emotions.
  
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• 4. ?????????? ?????? ???????????? ??????? "soft power" ("?’??? ????") ? ??????????

  ?????? ?????????-?????????????? ????? ???????????? ??????? "?’???? ????" ? ?????????????? ?????????? ?? ?????????? ???????????. ????? ????????? ????????????? ??????? ?????????, ????????? ???? ????? ??? ????????? ??? ?????????? ????? ?? ??????????.
  
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• 5. ?????????? ?????? ??????? ?? ???????? ?????? ?????????? ????????? ???????????

  ?????????? ?????????? ??????????? ?????? ??????? ??? ??? ?????????? ????????????? ??????????. ???????, ??? ?????? ??? ????????. ??????????? ??????? ??? ?????? ??????? ? ??????? ??????. ???????? ?????????? ?????? ??????? ? ????????????? ?????? G*Power.
  
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• 6. Ackmeological analysis of the individual professional success of medium-level managers of the energy sector

  Psychological and ackmeological studies of the mediumlevel managers of Novocherkasskii state district power station. Theoretical views about professional success. Important qualities, providing success in the activity of the management personnel.
  
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• 7. ????????? ??????????? ????????? ? ??????? ?????????? ????? ??? ?????????? soft power

  ????????? ?????????? ??? ????????? ??????????? ????????? ? ??????? ?????????? ?????, ???? ??????? ????????????? ?????????????? ? ???????? ????????? ??????????? ?????????. ?????? ??????????? ? ???????? ????????????? ????????? ??????????? ?????????.
  
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