E-mail newsletter based on customer base analysis
Marketing channels and omni-channel marketing analytics. Segmentation of users based on contest status. Development of recommendations for marketing strategy in E-mail channel for real company based on CRM data analysis. Identification of the problem.
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Justification of the improvement of the mechanism of formation of the marketing strategy of agricultural enterprises. A complex of current organizational and management actions of the enterprise, aimed at using the exchange to meet the needs of consumers.
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статья, добавлен 15.04.2024Research on the main trends publication activity on the topic of territory marketing. The authors systematized the areas of research on territory marketing: conceptual foundations of territory marketing, branding strategies, use of digital technologies.
статья, добавлен 26.02.2025Features of the analysis of existing systems of intra-organizational marketing of educational institutions of higher education in Krasnodar. General characteristics of the dynamics of indicators of private educational institutions of higher education.
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