Functions of neologisms in Russian-language advertising: the pragmalinguistic aspect. Neologisms as an object of dictionary work
Features of the modern advertising and information genre. Pragmalinguistic study of Russian advertising discourse. Determination of the reasons for the formation of neologisms in the Russian language. Methods of word composition and direct borrowing.
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Neologisms - words that have appeared in a language in connection with new phenomena, but which have not yet entered into the active vocabularies of a significant portion. Affixation as the process of adding one or more affixes to the root morpheme.
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