Linguistic aspect of the category of politeness in advertising discourse
Elucidation of the relationship between the concepts of etiquette and politeness from the point of view of advertising discourse. Language and speech research. Politeness as a sociocultural phenomenon that contributes to the success of communication.
Подобные документы
Analysis of competing discourses. Examples of Discourse Analysis. Discourse Analysis, Discourse Definition and Discourse Community on wise GEEK. The grammar of a specific language. Discourse domain and Discourse Markers. Functions of Discourse Markers.
доклад, добавлен 12.11.2012Cognitive-linguistic analysis of verbal manifestation of the concept soul in poetic discourse. Distinctive characteristics of the concept and fundamental metaphorical models. The linguistic and individual author's concepts in the works of English poets.
статья, добавлен 29.04.2019Definition and correlation of psychological Internet discourse with existing classifications of discourse types and analysis of its genre features. Research on the classification of Internet discourse by transmission channels and communication topics.
статья, добавлен 09.02.2023Verbal and non-verbal representation of partnership strategy in English parenting discourse. Interpretation of the concepts of speech strategy, tactics. Tactics of the implementation of the partnership strategy in the English-language prenatal discourse.
статья, добавлен 22.08.2022The ways smell is exhibited and described in modern arts, discourse, virtual communication. Analysis of smell and smelling known as olfactory words, communication strategies implemented by perfume brands to convey the idea of fragrance in on-line trading.
статья, добавлен 09.09.2020The ecolinguistic method for examining English-language media discourse about the environmental challenges resulting from the war in Ukraine. The research is rooted in Critical Discourse Analysis and places emphasis on the functional aspect of language.
статья, добавлен 24.11.2023Critical discourse studies the interdisciplinary connections between the use and reproduction of language and the social and cultural aspects of society. The term "discourse" is an organized text that has all the markers of cohesion and coherencе.
статья, добавлен 22.08.2022Study of the process of intercultural communication from the linguistic point of view and sociology. Stereotyping as a psychological model of human thinking. Identifying the influence of stereotypes on the translation and perception of foreign culture.
статья, добавлен 12.11.2023- 84. Peculiarities and difficulties in translation of comparative advertising of fast food restaurants
The phenomenon of comparative advertising and lexico-semantic features of its operation in the communication and translation process. Advertising texts combine a complex of lexical, grammatical and syntactic difficulties determined by their specifics.
статья, добавлен 15.08.2021 Emotional concept as a polystructural mental-linguistic form. Application of linguo-pragmatic approaches to the analysis of the semantics of linguistic expression the phenomenon of fear. Actualization and nomination of the communicative meaning of fear.
статья, добавлен 19.05.2022Study of the problem of the category of aspect, expressing at the morphological level the main idea of the sentence in the Kazakh language. Analysis of the objective prerequisites for the creation of an aspect category in languages, including Kazakh.
статья, добавлен 10.03.2021The article is devoted to the study of the peculiarities of the melodic organization of monological expressions of preachers of different ranks - the characters of English-language feature films. The research material consisted of oral English sermons.
статья, добавлен 20.07.2023Analysis of linguistic personalities of participants in parliamentary debates on the basis of description of communicative peculiarities of the construction and deployment of their discourse. Its four main types: knowledge, desire, duty and opportunity.
статья, добавлен 30.12.2017Analysis and description of the semantic content of the conceptual field of the frontier in linguistic and pragmatic aspects. Discourse-analysis on the material of the discourse of consumption, the discourse of extreme sports and the Internet discourse.
статья, добавлен 15.04.2024Analysis of the current approaches to the definition of the concepts of "professional discourse" and "non-professional discourse" in modern linguistics. The structure of professional discourse and the requirements to it are put in modern linguistics.
статья, добавлен 07.08.2022Consideration of the principles of using translation transformations for the translation of English-language advertising texts. Systematization of the main methods of translating English-language advertising slogans into the Ukrainian language.
статья, добавлен 09.02.2023The study of political advertising discourse in other aspects, in particular linguacultural, semiotic, gender, comparative, functionally pragmatic, communicative. Particular attention has been paid to the morphological-cognitive principle of analysis.
статья, добавлен 25.10.2022The existence of the surrounding environment in the mind of a person in the form of concepts or logical categories is fixed in the language in the form of tokens. The main analysis of the concept of "abstractness" from a linguistic point of view.
статья, добавлен 12.04.2023Research on the use of the principles of universal grammar in the process of mastering a foreign (second) language by adult students. Characteristics of the specifics process of learning a foreign language from the point of view of linguistic principles.
статья, добавлен 11.04.2021Problems of research of neologisms of English language pre-election discourse. Modern approaches to defining the term. Possible ways of reproducing new lexical units of pre-election discourse in terms of their function or belonging to the thematic group.
статья, добавлен 12.05.2018The identifies the basic laws of the scientific paradigm "discourse – concept". Discourse as a combination of concepts, creation discourse around basic concept, have been characterized. Classific parameters of concept in the discourse have been processed.
статья, добавлен 30.10.2016A comprehensive study of the factors that contribute to the processes of storage or, conversely, the disclosure of secrets in communication. Description of the verbalization of the concept of the secret in modern English-language artistic discourse.
статья, добавлен 09.07.2023The role of language, in particular lexical choices in tourism texts, syntactic structures in the system of tourism is investigated. It is shown how the tourism discourse in Ireland forms an idea of the country, history, modern times and Irish identity.
статья, добавлен 22.08.2021The basic functions of advertisement text. The widespread types of tropes, that are used in advertisement slogans. The translating aspects of the English language advertisement slogans. Explanation of the variety of types of slogans in advertising.
статья, добавлен 29.09.2023Consideration of objections as a functional-semantic category and a pragmatic universal, research of its elements. Elucidation of the relationship between linguistic means of negation and their interaction with the structural components of utterances.
статья, добавлен 24.02.2024