Investment Activity of McDonald’s
The history of the establishment of McDonald's. Market share of McDonald is 27 percent in US market. The unique business model — the excellent suppliers and employees — is the reason McDonald’s is the world’s largest quick-service restaurant brand.
Подобные документы
Identification of the determinants of market orientation of smallholder tomato producers and to determine the status of market performance along the market chain using the example of Ethiopia. The relationship between market orientation and performance.
статья, добавлен 20.07.2024Characteristics of the dynamics of the telecommunications industry on the example of all-Russian operators represented by the largest companies from the so-called "Big Three", which occupies more than half of the Russian market and subscriber base.
статья, добавлен 07.11.2018Dynamic model of adverse selection to examine the interactions between new and used goods markets. Predictions of the effects of adverse conditions. Comparison these predictions with this model where brands physically depreciate at different rates.
статья, добавлен 18.01.2014The relevance of scientific research is due to the establishment of the brand as the most valuable asset of the company. Brand audit appears as a preparatory step for developing or correcting brand positioning, clarifying its development strategy.
статья, добавлен 06.07.2023- 55. Coca-Cola
The role of Pemberton, the invention names the drink "Coca-Cola", the story of the creation of the brand as the most famous brand in the world. The evolution of the famous bottle of Coca-Cola, the new drink. Current state "Coca-Cola" on the market.
презентация, добавлен 02.03.2015 The prerequisites for the introduction of sustainable development and green growth principles into all sectors of the economy are analyzed. The use of ginoshing leads to decline in trust in the green brand. Marketing strategies for green brand promotion.
статья, добавлен 15.03.2020Supplier of composite profiles. The Swiss window market. Creative sensory marketing. Main activities of the company today. Fiberline aims to create amongst private customers, mainly focusing on the German and Swiss market. The German window market.
реферат, добавлен 15.11.2013Analysis of nuances of functioning of the Chinese and Japanese markets. Defining the features of the Haier corporate brand. Create effective visual design and cultural symbols of the company's identity. Research of the values of "One Belt - One Road".
статья, добавлен 24.06.2024The results of a continuous study of Russian domestic carriers. Analysis of barriers to entry into the passenger air transportation market and their impact on competition in this area. The structure of the Russian passenger air transportation market.
статья, добавлен 29.02.2020Theories for studying attitude change. Love and loyalty to the brand. Definition and types of scandals. Scandals on moral ground. The formation of a certain market situation, the success of marketing programs implemented by manufacturing companies.
курсовая работа, добавлен 13.11.2023The SWOT analysis of the capabilities and resources of China’s labor market revealed very little inconsistencies regarding its strategies. China’s labor market trends: political, economic, social/cultural, technological. Improvement factors for China.
реферат, добавлен 04.05.2011Theoretical formulation of the place of the brand among the marketing communications in the tourist business. The experience of the leading destinations and tourism enterprises in the formation of brands. Technology for building the tourist brand.
статья, добавлен 25.08.2016Native advertising - the way to pay attention to the particular brand in the context of the site and user interests. Influencers - one of the main instruments for pushing brands to change their assumptions about how to engage the target audience.
дипломная работа, добавлен 24.08.2020Classification sellers on the principle of the price mechanism in the market of durable goods. The impact of product quality on the success of trading income. Assessment purchasing power. The essence of the problem of adverse selection in markets.
статья, добавлен 18.01.2014Availability of information about the market as the main component of any market selection program. The sources of information on international markets and products. Creation of computer databases to help marketers in the problem of identification.
статья, добавлен 21.06.2018A set of attributes, which can define a cumulative territorial product that can be offered by balneological resort at the market of the recreational services. The priority of target segments of recreants for balneological resorts entities in Lviv region.
статья, добавлен 14.09.2016Market research of the cosmetics and skin care industries. Consumers of cosmetic products and their preferences. Review and analysis of consumer survey results, development of recommendations for Asian brands operating in the market or entering it.
дипломная работа, добавлен 17.07.2020The study of current mobile market of Uzbekistan with a public vertically integrated manufacturer. The analysis covers the study of market structure, prices and welfare parameters and evaluation of the effect of a possible partial privatisation.
курсовая работа, добавлен 27.08.2016The study of effective marketing in social networks. The choice of influential individuals who will positively influence the decision to purchase brand products. The peculiarity of social commerce and native advertising. Website optimization process.
дипломная работа, добавлен 14.07.2020Nowadays, market relations are increasingly becoming the main factors in regulating the fish products production, affecting the price level and dynamics and other activity indicators. Modern parameters of developing the domestic fishing industry.
статья, добавлен 12.05.2024Ethnographic analysis of market participants using the example of the metallurgical industry. A comprehensive study of the intermediary and determinative role of information agencies in the system of information flows between sellers and buyers.
статья, добавлен 04.02.2021Theoretical aspects of marketing research in the construction market. The procedure of planning a marketing research. Benefits of EXMAR. Contents of a strategic marketing plan. Tools and methods of marketing planning. Features of Marketing Research.
контрольная работа, добавлен 27.12.2011Characteristics of the place of the brand among marketing communications in the tourism business. Analysis of the experience of leading destinations and tourism enterprises in the formation of brands. Research of technology of building a tourist brand.
статья, добавлен 09.01.2019The functional features of modern electronic business and e-commerce within its structure. A comprehensive understanding of the key components of e-business, in particular e-commerce, allows to make effective management decisions in e-markets.
статья, добавлен 25.06.2024The state of e-commerce in Ukraine. Indicators characterizing the current state of the e-commerce market. Problems that inhibit the development of Internet business. Advantages, disadvantages, weaknesses and strengths of SWOT analysis of e-commerce.
статья, добавлен 26.12.2023